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When did Chevy change its logo?


Chevrolet, one of the most iconic automotive brands in the world, has undergone several logo changes since its inception. Understanding the timeline of these changes not only highlights the brand's evolution but also reflects its response to market trends and consumer preferences.


The Evolution of the Chevrolet Logo


The Chevrolet logo, commonly known as the "bowtie," has a rich history that dates back to the early 20th century. Here’s a brief overview of the significant changes:



  • 1913: The original bowtie logo was introduced by co-founder Louis Chevrolet. It featured a simple design that quickly became synonymous with the brand.

  • 1934: A more stylized version of the bowtie was launched, which included a gold color scheme and a more pronounced shape.

  • 1964: The logo was updated again, this time adopting a more modern look with a chrome finish, which aligned with the automotive trends of the era.

  • 1985: Chevrolet introduced a new logo that featured a more three-dimensional appearance, enhancing its visibility and appeal.

  • 2004: The logo was simplified, returning to a flat design while maintaining the classic bowtie shape, which has remained largely unchanged since then.


Recent Developments


In 2020, Chevrolet unveiled a refreshed logo as part of its branding strategy for the electric vehicle era. This new logo features a more minimalist design with a bold outline, reflecting a modern aesthetic while paying homage to its heritage. The change signifies Chevrolet's commitment to innovation and sustainability in the automotive industry.


Conclusion


Chevrolet's logo changes over the years illustrate the brand's adaptability and its efforts to stay relevant in a competitive market. From its humble beginnings to its latest iteration, the bowtie logo remains a powerful symbol of American automotive culture.


Frequently Asked Questions

What is the rarest Chevy ever made?


1. 1969 Nova Yenko SC 427 - 38 Units. Rare as hen's teeth – the 1969 Nova Yenko SC 427 tops of our list of the rarest Chevrolet muscle cars. Yenko wanted to order the 427 engine in the compact Nova's – but Chevrolet wouldn't allow it for safety reasons.



When did Chevy change their logo?


From 1974 to 1982, the basic gold cross symbol was used on all vehicles in the brand. The shape was more defined in 1995, and 2004 brought more dimension. In 2013, the logo received extra texture. Despite the numerous logo changes for the Chevy brand, it maintains its famous and original bow tie or cross shape.



Why is the Chevrolet logo a cross?


Yet another theory maintains that the design is a stylized version of the cross of the Swiss flag. This is because Louis Chevrolet (also a co-founder) was born in Switzerland, in La Chaux-de-Fonds, in the canton of Neuchâtel, to French parents, on Christmas 1878.



Which came first tie or bow tie?


It is said that in the 1850s, the cravat changed in England and the bow tie was born. It is also said that the cravat that was introduced to England came to be called a necktie. At that time, the bow tie was a variation of the necktie knot and was tied like a butterfly.



Why do GMC and Chevy look the same?


Chevy and GMC aren't the only twin brands around. General Motors uses similar platforms and materials across several brands that it owns. That's why vehicles like the Buick Enclave, GMC Acadia and Chevy Traverse all look alike; they're all built on the same chassis and use similar parts.



Why is the Chevy symbol a bow tie?


The most common theory about its origin is that William C. Durant, co-founder of the Chevrolet brand, was inspired by a wallpaper design he saw in a French hotel. Another suggests that he saw it in a newspaper advertisement. Whatever its origin, the iconic bowtie was born.



What car has the 2 flags logo?


Corvette
From its inception, the Corvette symbol has featured two crossing staffs with waving flags on each end. Originally, the Corvette logo was designed by Robert Bartholomew to include a checkered racing flag on one side and an American flag on the other.



What was the original Chevy emblem?


1913: The bowtie was debuted on the Chevrolet H-2 Royal Mail model for 1914 and the H-4 Baby Grand model. 1936: The bowtie was further refined to become a well-known badge on all 1936 Chevrolet Truck models. 1947: This logo appeared on many Chevy models including the Fleetline, Fleetmaster, and Stylemaster models!



When did Chevy start using the bow tie?


1913
The Chevy bowtie emblem was introduced way back in 1913, and the authors of The Chevrolet Story penned the most popular theory to date. The co-founder of the Chevrolet company, William C. Durant, was a world traveler.



Why did Chevy change their logo to black?


The black version of the Chevrolet bow tie logo has no deep meaning. It doesn't symbolize a certain model or type of car, and likely won't overtake the gold version completely. Instead, the black version of the Chevrolet logo is just a new style option — one that may become standard in the future for new Chevy models.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.