When did Dodge buy Fargo?
Dodge, the iconic American automotive brand, made a significant move in its history when it acquired the Fargo truck division in the mid-20th century. This strategic acquisition not only expanded Dodge's product portfolio but also solidified its position as a leading player in the commercial vehicle market.
The Fargo Truck Division: A Brief History
Fargo was a truck manufacturer that had been in operation since the early 1900s, primarily serving the commercial and agricultural sectors. The company had a reputation for producing rugged and reliable vehicles, making it an attractive acquisition target for larger automakers looking to expand their commercial offerings.
Dodge's Acquisition of Fargo
Dodge's acquisition of Fargo took place in 1928, a pivotal year in the company's history. This move allowed Dodge to leverage Fargo's expertise in commercial vehicle production and distribution, further strengthening its position in the growing truck market.
The Impact of the Acquisition
The acquisition of Fargo had several significant impacts on Dodge's business:
- Expanded Product Lineup: Dodge was able to add Fargo's line of commercial trucks to its existing passenger car offerings, providing a more comprehensive range of vehicles to its customers.
- Increased Market Share: By incorporating Fargo's established distribution channels and customer base, Dodge was able to gain a larger share of the commercial vehicle market, solidifying its position as a major player in the industry.
- Technological Advancements: Fargo's expertise in commercial vehicle design and engineering helped Dodge to improve the performance and reliability of its own truck offerings, further enhancing the brand's reputation.
The acquisition of Fargo was a strategic move that paid dividends for Dodge, allowing the company to expand its reach and solidify its position as a leading manufacturer of both passenger and commercial vehicles.
Who owns Dodge now?
StellantisDodge / Parent organization
In 2014, Fiat completed the acquisition and formed Fiat Chrysler Automobiles (FCA). FCA later merged with Peugeot Invest and formed a new entity called Stellantis in 2021. Today, Stellantis owns multiple major auto brands, including Dodge, Jeep, Chrysler, Ram, Fiat, Opel, Maserati, Citroen, and Peugeot.
Why is Ram not called Dodge anymore?
In 2009, Dodge's parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
What are Dodge trucks called now?
Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.
Are Fargo trucks rare?
An interesting fact about the Fargo is that it is a rare production model made by Dodge exclusively for the Canadian market, and while they stopped selling Fargo trucks in the U.S. in the 1930s, the name was used in Canada until 1972 to distance it from Chrysler's Plymouth vehicles.
When did Ram leave Dodge?
2009
The company dropped the “Dodge” in 2009, so all trucks made from this date forward were simply “RAM trucks”. And though Dodge and RAM are still part of the same company, the trucks are labeled solely as RAM.
What is the most sought after truck?
If you ask what is the best selling truck in America, it seems like they all are! You can see in the chart the Ford F-series pickups continue their traditional dominance as the most popular pickup truck in the US. Any list of most popular trucks has to start with the Ford F-150.
What's the difference between a Dodge and a Fargo?
The Fargos were sold exclusively by Plymouth dealers in Canada and were very similar to Dodge trucks. The biggest difference between a Dodge and Fargo truck was the specific badging on the truck that identified these Mopar pickups as one or the other.
What were Dodge trucks called in the 1970s?
The D series (also called D/W series) is a line of pickup trucks that was sold by Dodge from October 1960 to September 30, 1993. The same basic design was retained until the October 1993 introduction of a completely redesigned Ram.
When did Dodge stop making Fargo?
U.S. sales of Fargo trucks were discontinued in the 1930s and replaced in the US by Plymouth-badged trucks in 1937, In Canada, the name Fargo was used until 1972 for marketing reasons to differentiate the trucks as Chrysler-Plymouth dealer offerings apart from the Dodge trucks sold at Dodge dealers.
When was the last Fargo truck made?
U.S. sales of Fargo trucks were discontinued in the 1930s and replaced in the US by Plymouth-badged trucks in 1937, In Canada, the name Fargo was used until 1972 for marketing reasons to differentiate the trucks as Chrysler-Plymouth dealer offerings apart from the Dodge trucks sold at Dodge dealers.
