When did Ford switch to Motorcraft?
Ford Motor Company, one of the world's leading automotive manufacturers, made the switch to using Motorcraft parts and components in its vehicles in the late 1960s. This transition was a strategic move by Ford to streamline its parts and service operations, providing a more integrated and efficient experience for its customers.
The Motorcraft Brand
Motorcraft is a brand owned by Ford Motor Company that specializes in the production of automotive parts and accessories. The brand was established in the 1960s as a way for Ford to consolidate its parts and service operations, offering a comprehensive range of high-quality components for its vehicles. Motorcraft parts are designed to meet or exceed Ford's strict engineering and quality standards, ensuring a seamless fit and optimal performance in Ford vehicles.
The Transition to Motorcraft
Prior to the late 1960s, Ford had used a variety of third-party suppliers for its parts and components. However, as the company sought to improve its customer service and streamline its operations, it made the strategic decision to transition to using Motorcraft parts exclusively in its vehicles. This transition occurred gradually throughout the late 1960s and early 1970s, with Ford phasing out the use of non-Motorcraft parts in its production and service processes.
Benefits of the Motorcraft Transition
The switch to Motorcraft parts offered several key benefits for Ford and its customers:
- Improved quality and reliability: Motorcraft parts are designed and manufactured to Ford's strict engineering standards, ensuring a higher level of quality and performance in Ford vehicles.
- Enhanced customer service: By using Motorcraft parts exclusively, Ford was able to provide a more seamless and efficient parts and service experience for its customers, as all necessary components were readily available through its dealer network.
- Cost savings: The consolidation of parts suppliers and the economies of scale associated with Motorcraft production allowed Ford to achieve cost savings, which could be passed on to customers in the form of more competitive pricing.
The transition to Motorcraft parts was a strategic move by Ford that helped to strengthen its brand, improve customer satisfaction, and streamline its operations. Today, Motorcraft remains an integral part of Ford's parts and service offerings, providing high-quality components that are designed to work seamlessly with Ford vehicles.
Does Ford still own Motorcraft?
In fact, Motorcraft is the official parts brand of Ford and has been since its inception in the 1950s. Ford used Autolite as its parts manufacturer for a brief period in the 1960s. Ford owns Motorcraft. However, Motorcraft has the freedom to manufacture parts for any company they like, such as Mazda.
Does Ford recommend Motorcraft oil?
Ford recommends using Motorcraft®* motor oil for your Ford vehicle. Using the right oil helps keep your vehicle's engine clean, reduces overall wear, and maximizes performance. Recommended engine oil specifications can be found in your Owner's Manual under Capacities and Specifications.
What happens if you mix Mercon V and mercon LV?
Product information sheet these two fluids are not interchangeable. And should never be mixed. And when it comes to figuring out which fluid goes in which model. Year.
What company owns Ford now?
Ford is mainly owned by institutional investors, who own around 60% of shares. The largest shareholders in December 2023 were: The Vanguard Group (8.71%) BlackRock (7.20%)
When did Ford start using Motorcraft?
1972
Introducing the Motorcraft brand
In 1972, Ford dropped the Autolite name and introduced the manufacturing and distribution of its replacement parts operation under the Motorcraft brand.
What's the difference between Ford genuine parts and Motorcraft?
OEM parts (Original Equipment Manufacturer parts) are the same parts found in a new Ford vehicle. Aftermarket parts are not made by Ford but are designed to be compatible with Ford vehicles. Motorcraft can make both because it is a division of Ford Motor Company.
Which is better, the OEM or the genuine parts?
OEM Car Parts
Our OEM parts are precisely the same as those that came with your car. The difference is that they don't carry the manufacturer's logo. OEM parts are just as reliable as genuine parts, but you get them for a better value.
When did Ford switch to Mercon LV?
2005 – MERCON LV
In December 2005, Ford released the Mercon "LV" fluid specification (M2C938-A). This fluid was first used in the following transmissions: 2006 6R60 ZF 6-Speed automatic transmission.
What is the best oil for a Ford engine?
Ford Oil Type Recommended by the Manufacturer
In general, Ford recommends SAE 5W-20 or 5W-30 for most of its vehicles. Hybrid vehicles may require 0W-20, which works better at lower temperatures. You can choose another brand of oil, but it must meet Ford's standards for quality.
How many miles is Motorcraft synthetic oil good for?
How Often Do You Change Synthetic Oil in Your Car? Full synthetic oil usually lets you go 7,500 to 15,000 miles between oil changes.
