When did they stop making the geo tracker?
The Geo Tracker was last produced in 1998 under the Geo badge; GM retired the Geo brand in that year, effectively ending the model’s production under that name.
The Tracker’s story is tied to GM’s late-1990s branding shakeup. While the Geo brand disappeared, the same Suzuki-based platform carried on in some markets under Chevrolet or other GM badges for a time, before the era of badge-engineered small SUVs wound down in most regions. In short, there was no new Geo Tracker after 1998, though related models appeared briefly under different names in select markets.
Origins and design
The Geo Tracker was introduced in 1989 as a compact SUV built on a badge-engineered version of Suzuki’s Sidekick (known as the Vitara in some markets). GM teamed with Suzuki to offer an affordable, small four-wheel-drive option to American buyers.
Early offerings included both two-door versions and a later four-door variant in certain markets, with styling and features typical of late-1980s/early-1990s small SUVs. The arrangement allowed GM to expand its SUV lineup without developing an entirely new platform from scratch.
Brand transition and stop date
GM discontinued the Geo brand in the late 1990s as part of a corporate restructuring, which meant the Geo Tracker nameplate disappeared from new-car catalogs. The underlying vehicle, however, lived on briefly in other GM-branded forms and in some markets under different badges, before the broader era of badge-engineered compact SUVs faded.
For buyers and collectors today, the key takeaway is that no new Geo Trackers were produced after 1998; any later examples are typically later-badge variants or imports sold under Chevrolet or Suzuki branding in various regions.
Timeline highlights of production and branding:
- 1989 — Geo Tracker debuts in North America as a badge-engineered Suzuki Sidekick
- 1990s — Two- and four-door variants are offered, leveraging Suzuki-based underpinnings
- 1998 — GM retires the Geo brand; direct Geo Tracker production ends
- Late 1990s to early 2000s — The same vehicle appears in some markets under Chevrolet or other GM badges
- Mid-2000s — Badge-engineered Tracker variants are phased out in most regions
In summary, the Geo Tracker name ceased production in 1998 with the dissolution of the Geo brand. The platform persisted briefly under other brands in certain markets, but the Geo Tracker as a model ceased to exist after 1998.
What this means for collectors and buyers
For enthusiasts, genuine Geo Trackers are those produced up to the 1998 model year carrying the Geo badge. After 1998, the same vehicle commonly appeared under Chevrolet or Suzuki branding in different markets, which can affect value, parts sourcing, and identification for collectors.
Summary
The Geo Tracker stopped being produced in 1998, marking the end of the Geo badge for this Suzuki-based compact SUV. The vehicle’s platform briefly continued under other GM badges in select markets, but the Geo name did not return.
What happened to the Geo Tracker?
Geo was discontinued after the 1997 model year and merged into Chevrolet. The Geo Metro, Prizm, and Tracker were sold as Chevrolets from the 1998 model year until their discontinuances in 2001, 2002, and 2004, respectively.
What is a 1995 geo tracker worth today?
The value of a used 1995 Geo Tracker ranges from $1,296 to $5,518, based on vehicle condition, mileage, and options.
How much is a 1993 Geo Tracker worth?
The value of a used 1993 Geo Tracker ranges from $1,240 to $3,939, based on vehicle condition, mileage, and options. Get a free appraisal here.
How much did a Geo Tracker cost new?
A new Geo Tracker's original MSRP ranged from roughly $10,995 to over $16,000 depending on the year and trim level, with specific models starting in the $11,000-$13,000 range in the early 1990s and increasing to over $15,000 by the mid-90s. For example, a 1990 model started around $10,995, while a 1996 convertible base model had an MSRP of approximately $15,071.
Here are the original MSRPs for a few different model years:
- 1990: Approximately $10,995 to $12,515
- 1993: Started around $12,186 for the convertible and $13,250 for the LSi model
- 1994: ranged from $12,741 for the convertible to $14,065 for the LSi Sport Utility
- 1995: Started around $11,980 for a base convertible and went up to $15,045 for the LSi 4WD convertible
- 1996: The base model convertible started at approximately $15,071
- 1997: The base model was listed with a starting price of $15,710
