Where were Ford Broncos made?
The Ford Bronco has been manufactured primarily in the United States, with production historically centered in Ford’s Michigan and Kentucky plants. The modern Bronco (2021–present) is built at the Michigan Assembly Plant in Wayne, Michigan. In short, Broncos were made in the U.S., following a production pattern that repeatedly relied on Michigan and Kentucky facilities.
Tracing production across generations
The Bronco's production footprint evolved with each generation, reflecting Ford's factory allocations over the decades. Below is a concise breakdown of the primary production hubs by era.
- First generation (1966–1977): Wayne, Michigan — The original Bronco was assembled at Ford's Wayne Assembly Plant in Michigan, establishing the model's domestic production base.
- Bronco II era and related models (1980s–1990s): Louisville, Kentucky — During this period, Ford's Louisville Assembly Plant played a key role in manufacturing mid-size SUVs, including Bronco variants.
- Modern Bronco (2021–present): Wayne, Michigan — The reintroduced Bronco is built at the Michigan Assembly Plant in Wayne, sharing production lines with other Ford trucks and SUVs.
These sites illustrate how Ford has maintained a consistent U.S. manufacturing footprint for the Bronco, centering on Michigan and Kentucky facilities that handle rugged, body-on-frame sport-utility vehicles and their variants.
Global reach and export considerations
For decades, Broncos have been sold primarily in the United States, with Ford occasionally offering export variants to other markets. The core manufacturing footprint, however, has remained domestically centered in Ford's U.S. plants, particularly in Michigan and Kentucky.
Summary
Ford Broncos were and are manufactured in the United States, with key production anchored at Ford's Michigan Assembly Plant in Wayne, Michigan, and at facilities in Kentucky. The original Broncos laid the groundwork in the 1960s and 70s, the Bronco II era followed in the 1980s–1990s, and the 2021 revival continues production in Wayne, reflecting a now-familiar U.S.-based manufacturing backbone for the Bronco nameplate.
Are all Ford Broncos made in Mexico?
The Bronco is one of many vehicles that Ford builds here in the States. Specifically, the Bronco that Ford sells in the U.S. is currently made at the Wayne, Michigan, Assembly plant just outside of Detroit.
Are all Ford Broncos made in Michigan?
Every two- and four-door Bronco model rolls off the line here, a product of American craftsmanship and a commitment to adventure. If you're wondering where the Ford Bronco is made, it's not just about geography; it's about legacy. Wayne, Michigan, isn't just a dot on the map.
Why did Ford stop selling Broncos?
Ford stopped making the Bronco after the 1996 model year because sales were declining and consumer demand shifted from two-door SUVs to larger, four-door models like the Ford Expedition. The original Bronco was being replaced by a new platform that was more expensive to customize for the low-volume Bronco, leading Ford to replace it with a larger, more family-friendly SUV to fill a gap in its lineup.
- Changing consumer preferences: In the mid-1990s, the market shifted towards larger, family-oriented SUVs. The two-door Bronco was no longer meeting this demand, which was being filled by competitors and new, larger SUVs like the Ford Expedition.
- Declining sales: Sales of the Bronco had been slipping for years as consumer tastes changed. Discontinuing the model was a response to declining sales and the fact that the market was moving in a different direction.
- Platform costs: As the Ford F-150 was due for a major redesign, the cost to develop a new Bronco on a customized version of the new platform became a factor. Ford chose to discontinue the low-volume Bronco rather than invest the money to update it on the new platform.
- Replacement with the Expedition: The four-door Ford Expedition was launched to meet the demand for a larger SUV and effectively became the Bronco's successor.
Where are Ford Broncos manufactured?
Ford Broncos are manufactured at the Ford Michigan Assembly Plant in Wayne, Michigan. This plant also produces the Ford Ranger midsize pickup truck and has been the home of the Bronco since the first generation in 1965.
- Location: Wayne, Michigan
- Other vehicles produced: Ford Ranger
- History: The Michigan Assembly Plant has been manufacturing the Bronco since its debut in 1965.
