Who bought out Mercury boat motors?
Mercury Marine, a well-known manufacturer of boat motors, has undergone several ownership changes throughout its history. Understanding who currently owns Mercury boat motors provides insight into the brand's legacy and future direction in the marine industry.
History of Mercury Marine
Founded in 1939, Mercury Marine has established itself as a leader in the marine engine market. The company is renowned for its innovation and quality, producing a wide range of outboard motors and sterndrives. Over the years, Mercury Marine has been part of various corporate structures, which has influenced its operations and product offerings.
Current Ownership
As of now, Mercury Marine is a subsidiary of Brunswick Corporation, a major player in the recreational boating industry. Brunswick acquired Mercury Marine in 1961, and since then, it has integrated Mercury's operations into its broader portfolio of marine products and services.
Impact of Ownership on Mercury Marine
The ownership by Brunswick Corporation has allowed Mercury Marine to leverage significant resources for research and development, leading to advancements in engine technology and environmental sustainability. This relationship has also facilitated global distribution and marketing strategies that have strengthened Mercury's position in the market.
Conclusion
In summary, Mercury Marine, known for its high-quality boat motors, is currently owned by Brunswick Corporation. This ownership has played a crucial role in the brand's development and its ability to innovate within the competitive marine industry.
Frequently Asked Questions
Are Mercury outboards made by Tohatsu?
Tohatsu Marine's factory has undergone three major reforms to date. One is a capital tie-up with Brunswick that makes the Mercury brand of outboard engines as explained above.
Are Mercury and Yamaha the same?
Ultimately, there isn't a massive difference between Yamaha and Mercury engines. Both are great products, and you can trust that they are better engineered and better built than the boat itself. If you're in an area where only Yamaha outboard services are available, it's probably not worth getting a Mercury.
Who makes engines for Mercury outboards?
Tohatsu
Subsidiaries include Mercury Precision Parts and Accessories as well as Mercury propellers and Mercury Jet Drives. Mercury outboards 30 hp and below are manufactured by Tohatsu in Japan. Mercury developed a processor-enhanced line of outboards called the "Verado" outboard engine.
Who owns Mercury Marine now?
Brunswick CorporationMercury Marine / Parent organization
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin.
What company owns Mercury motors?
Brunswick CorporationMercury Marine / Parent organization
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.
Are Mercury and Evinrude the same company?
On May 27, 2020, BRP announced that they would be retiring the Evinrude brand and would exit the outboard boat motor market, in favor of manufacturing recreational boats. BRP also announced a partnership with what it termed "market leader" Mercury Marine to supply power packages to their craft.
Are Mercury boat motors made by Ford?
Mercury automobiles were a now discontinued division of Ford Motor Company. Mercury Marine was founded by Carl Kiekhaefer as Kiekhaefer Mercury. In1961, Mercury became a division of Brunswick Corporation. Some of their product lines include Mercury, Mercury Racing, MerCruiser, and Mariner outboards.
Who bought out Johnson boat motors?
Bombardier Recreational Products
The Johnson and Evinrude brands were won by bid in February 2001 by Bombardier Recreational Products and the boat division by Genmar Holdings of Minnesota. The former OMC plant #2 in Waukegan, Illinois is now a Superfund cleanup site.
Are Mercury and Nissan outboards the same?
Mercury outboards from 30 hp and below are rebadged Tohatsus and all Nissan outboard engines in the US and Canada are Tohatsu's with a Nissan decal.
