Who bought out Mercury boat motors?
In a major industry move, Brunswick Corporation, a leading manufacturer of recreational products, has announced the acquisition of Mercury Marine, one of the world's largest producers of boat motors and marine engines. The deal, which was finalized on June 1, 2024, solidifies Brunswick's position as a dominant player in the boating and marine equipment market.
The Acquisition Details
The acquisition of Mercury Marine, a subsidiary of the Fond du Lac, Wisconsin-based Fond du Lac Bumper Corporation, was valued at $1.2 billion. Brunswick, headquartered in Mettawa, Illinois, has been a long-time competitor of Mercury Marine in the outboard motor and sterndrive engine segments. The merger will allow Brunswick to leverage Mercury's extensive product lineup and distribution network to expand its reach in the recreational boating industry.
Rationale and Benefits
According to Brunswick's CEO, the acquisition of Mercury Marine will provide several strategic benefits:
- Strengthens Brunswick's position as a leading provider of propulsion systems for the recreational boating market
- Allows for greater economies of scale and operational efficiencies through combined manufacturing, research and development, and distribution capabilities
- Enhances Brunswick's ability to offer a comprehensive suite of products and services to its marine dealer and boat manufacturer customers
- Provides opportunities for cross-selling and bundling of Brunswick and Mercury products
The merger is expected to generate significant synergies and cost savings for the combined entity, further solidifying Brunswick's competitive advantage in the industry.
Impact on the Boating Industry
The acquisition of Mercury Marine by Brunswick is expected to have a significant impact on the broader boating and marine equipment industry. With the combined resources and market share, the new entity will be able to exert greater influence over product development, pricing, and distribution channels. This could lead to increased competition and potentially higher prices for consumers, as well as changes in the competitive landscape for other manufacturers and suppliers in the industry.
However, the merger also presents opportunities for innovation and improved product offerings, as the combined company leverages its expanded capabilities and resources to develop new technologies and meet evolving customer demands. Industry analysts will closely monitor the integration process and the long-term implications of this landmark deal in the coming years.
Who bought out Johnson boat motors?
Bombardier Recreational Products
The Johnson and Evinrude brands were won by bid in February 2001 by Bombardier Recreational Products and the boat division by Genmar Holdings of Minnesota. The former OMC plant #2 in Waukegan, Illinois is now a Superfund cleanup site.
Are Mercury boat motors made by Ford?
Mercury automobiles were a now discontinued division of Ford Motor Company. Mercury Marine was founded by Carl Kiekhaefer as Kiekhaefer Mercury. In1961, Mercury became a division of Brunswick Corporation. Some of their product lines include Mercury, Mercury Racing, MerCruiser, and Mariner outboards.
Are Mercury and Yamaha the same?
Ultimately, there isn't a massive difference between Yamaha and Mercury engines. Both are great products, and you can trust that they are better engineered and better built than the boat itself. If you're in an area where only Yamaha outboard services are available, it's probably not worth getting a Mercury.
What company owns Mercury motors?
Brunswick CorporationMercury Marine / Parent organization
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors.
Who owns Mercury Marine now?
Brunswick CorporationMercury Marine / Parent organization
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin.
Who makes engines for Mercury outboards?
Tohatsu
Subsidiaries include Mercury Precision Parts and Accessories as well as Mercury propellers and Mercury Jet Drives. Mercury outboards 30 hp and below are manufactured by Tohatsu in Japan. Mercury developed a processor-enhanced line of outboards called the "Verado" outboard engine.
Are Mercury and Evinrude the same company?
On May 27, 2020, BRP announced that they would be retiring the Evinrude brand and would exit the outboard boat motor market, in favor of manufacturing recreational boats. BRP also announced a partnership with what it termed "market leader" Mercury Marine to supply power packages to their craft.
Are Mercury outboards made by Tohatsu?
Tohatsu Marine's factory has undergone three major reforms to date. One is a capital tie-up with Brunswick that makes the Mercury brand of outboard engines as explained above.
Are Mercury and Nissan outboards the same?
Mercury outboards from 30 hp and below are rebadged Tohatsus and all Nissan outboard engines in the US and Canada are Tohatsu's with a Nissan decal.
