Who is Peugeot owned by?
Peugeot is owned by Stellantis N.V., the multinational automaker formed in 2021 through the merger of PSA Group and Fiat Chrysler Automobiles. In practical terms, Peugeot is a brand within Stellantis, not a standalone company controlled by a single owner. Stellantis has a diversified, publicly traded ownership structure with major shareholders including Exor N.V. (the holding company of the Agnelli family) and the Peugeot family, along with other institutions and investors.
Stellantis: The parent company
Stellantis N.V. is the umbrella company that owns Peugeot and the other brands you see on showroom floors around the world. It was created in 2021 through the merger of PSA Group (the French carmaker behind Peugeot, Citroën, and DS) and Fiat Chrysler Automobiles. The group is registered in the Netherlands and is listed on major stock exchanges, with Carlos Tavares serving as CEO. The Peugeot brand operates under the Stellantis corporate umbrella, sharing platforms, technology, and strategy with sister brands.
How ownership is distributed
Stellantis does not have a single controlling owner. It is publicly traded and has a diversified shareholder base. The largest or among the largest shareholders include:
- Exor N.V. — the investment vehicle of the Agnelli family
- Peugeot family — historically a major stakeholder through the PSA legacy structure
- Dongfeng Motor Group — a strategic partner and shareholder
- Other institutional investors and funds — a broad base of public investors
Ownership is thus widely dispersed, and governance is conducted via a board of directors and executive leadership as guided by market shareholders.
What this means for Peugeot as a brand
Brand governance within Stellantis
Within Stellantis, Peugeot operates as a brand with its own identity and regional strengths, but strategic decisions—including product pipelines, electrification strategies, and major investments—are coordinated at the group level. This structure lets Peugeot retain brand character while leveraging Stellantis’ scale, technology, and resources.
Summary
Peugeot is not independently owned; it belongs to Stellantis N.V., a publicly traded multinational formed by the PSA Group–Fiat Chrysler Automobiles merger in 2021. The ownership of Stellantis is broad, with major shareholders such as Exor N.V. and the Peugeot family among others, and a governance framework shaped by a board and executive leadership rather than a single proprietor. The Peugeot brand persists within Stellantis as part of a multi-brand corporate portfolio, balancing brand autonomy with group-wide strategy.
Who owns Peugeot now?
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Peugeot/Parent organizations
Did Toyota buy Peugeot?
From January 2021, Toyota will take financial ownership of the Toyota Peugeot Citroën Automobile Czech s.r.o. (TPCA) plant in Kolin (Czech Republic), the manufacturing joint venture that produces the compact A-segment models12.
Is Peugeot a French or German car?
The flagship of French industry, PEUGEOT is one of the foremost pioneers on the international automotive front. In just over two centuries, the brand's business has evolved around the principles of passion and technological innovation.
Why is Peugeot not sold in the US?
Peugeot left the U.S. market in 1991 due to a combination of poor sales, high prices, and a lack of a strong dealer network for sales and service. The brand's products were not competing well, and after-sales support was difficult to find, which hurt its reputation. While Peugeot has announced potential plans to return, as of early 2025, the company still has no firm plans to re-enter the U.S. market.
Reasons for departure in 1991
- Poor sales: Sales had been dwindling for years, and the company ultimately decided the U.S. market was not worth the investment.
- High prices: The cars were priced high relative to competitors.
- Lack of dealer network: The dealer network was small, especially outside of major urban areas, making it difficult to provide sales and service.
- Poor reliability: At the time, French cars had a reputation for unreliability, and the lack of trained mechanics made repairs difficult.
- Uncompetitive products: The vehicles were not competing well with rivals in the American market.
Current status
- No current plans to return: As of early 2025, the company's CEO confirmed there are no plans to bring the Peugeot brand to the U.S.
- Focus on other markets: Peugeot continues to sell cars in Mexico and South America.
- Challenges of entering the market: The high cost and complexity of meeting U.S. safety and emissions standards, combined with the need for a strong dealer network, make a return challenging.
- Lessons from other brands: The struggles of other European brands in the U.S., such as Fiat and Alfa Romeo, also highlight the difficulties of re-entering the market.
