Who is the typical Subaru buyer?
Subaru, the Japanese automaker, has built a loyal following among a distinct demographic of car buyers. The typical Subaru buyer is often characterized as an active, outdoorsy individual who values safety, reliability, and a sense of adventure. This article delves into the key traits and preferences that define the quintessential Subaru customer.
Demographic Snapshot
Subaru's target market is primarily composed of young to middle-aged professionals, often with active lifestyles and a penchant for outdoor activities. The average Subaru buyer is between 35 and 55 years old, with a median household income of around $75,000 to $100,000. These buyers tend to be well-educated, with a significant proportion holding college degrees or higher.
Lifestyle and Values
Subaru's marketing strategy has successfully tapped into the aspirations and values of its target audience. Subaru buyers are often described as adventurous, environmentally conscious, and safety-oriented individuals. They are drawn to Subaru's all-wheel-drive capabilities, which enable them to explore rugged terrain and engage in outdoor pursuits such as hiking, camping, and skiing.
Subaru's reputation for safety and reliability is also a significant factor in attracting its customer base. These buyers prioritize the well-being of their families and appreciate Subaru's commitment to safety features and engineering. Additionally, Subaru's eco-friendly initiatives, such as its use of renewable materials and commitment to sustainability, resonate with the brand's environmentally conscious customer base.
Purchasing Behavior and Brand Loyalty
Subaru buyers are known for their brand loyalty, with many owners remaining loyal to the brand for multiple vehicle purchases. Studies have shown that Subaru owners are more likely to purchase another Subaru when it's time to replace their vehicle, with a loyalty rate of around 60-70%. This high level of brand loyalty can be attributed to Subaru's ability to consistently meet the needs and expectations of its target audience.
Subaru buyers also tend to be more engaged with the brand, actively participating in Subaru-related events, online communities, and owner clubs. This sense of community and shared passion for the brand further reinforces the loyalty of Subaru's customer base.
Conclusion
The typical Subaru buyer is a unique and well-defined demographic, characterized by their active lifestyles, safety-conscious mindset, and environmental awareness. Subaru's ability to cater to these preferences has been a key driver of the brand's success, fostering a loyal and engaged customer base that continues to grow. As Subaru continues to evolve and adapt to the changing needs of its target market, the profile of the typical Subaru buyer is likely to remain a central focus for the automaker's marketing and product development strategies.
Who buys the most Subarus?
As you can see from our chart of the top 10 states for the brand, Subaru does well where the weather is not always delightful. The top three states on our list are geographically close, with Vermont, Maine and New Hampshire all being Subaru strongholds for sales.
What demographic makes up the Subaru target audience?
They're young, city-dwelling, fairly well off and probably married but childless. They're urban adventurers, as Anton Pawczuk, Subaru Canada's director of product management and sales training, calls them. This is the specific demographic Subaru is targeting with its refreshed 2016 Crosstrek.
Who typically buys a Subaru?
In Western markets, Subaru vehicles have traditionally attracted a small but devoted core of buyers. The company's marketing targets those who desire its signature engine and drive train, all-wheel drive and rough-road capabilities, or affordable sports car designs.
Why do so many old people drive Subarus?
Generally low maintenance costs and high resale values make many Subaru vehicles a wise investment for older, budget-conscious drivers. Additionally, Subaru vehicles have an exceptional reputation for longevity: 96% of Subaru vehicles sold in the last 10 years are still on the road today .
What are the demographics of Subaru buyers?
Subaru is known for targeting a more diverse audience, and their communications focuses on niche groups such as lesbians, medical professionals and dog owners. This is unlike most traditional automotive advertising. 80% of Subaru buyers own dogs.
Who are Subaru buyers?
One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers - far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.
What is the average age of a Subaru buyer?
The average age of a Forester buyer today is 62 versus 60 for the auto industry.
What is the average income of a Subaru buyer?
The average household income of a Subaru owner is $88,000, the same as Honda Motor and $10,000 more than Toyota, says Alexander Edwards, president of market researcher Strategic Vision.
Who usually buys Subaru cars?
One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers - far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.
What demographic drives Subaru?
Customers ages 18 to 24 are attracted to Subaru more than many other car brands.
