Who made Subaru famous?
Subaru, the Japanese automaker, has become a household name in the automotive industry, known for its innovative engineering, reliable vehicles, and dedicated fan base. But who was responsible for making Subaru famous? The answer lies in the company's rich history and the visionary leadership that propelled it to global success.
The Origins of Subaru
Subaru's roots can be traced back to 1953, when the company was founded as Fuji Heavy Industries, a conglomerate of several Japanese aircraft manufacturers. The company's first foray into the automotive industry came in 1958 with the introduction of the Subaru 360, a compact car that quickly gained popularity in Japan for its affordability and fuel efficiency.
However, it wasn't until the 1970s that Subaru truly began to make its mark on the global automotive landscape. This was largely due to the efforts of one man: Isamu Kawai, the company's president from 1969 to 1978.
Isamu Kawai: The Visionary Behind Subaru's Success
Isamu Kawai, a former aircraft engineer, recognized the potential of Subaru's unique all-wheel-drive (AWD) technology and made it the centerpiece of the company's marketing strategy. Kawai's vision was to position Subaru as a brand that offered superior performance, safety, and reliability, particularly in harsh weather conditions.
Under Kawai's leadership, Subaru introduced the Leone, a compact car with a standard AWD system, in 1972. This innovative feature, combined with Subaru's reputation for quality and durability, quickly made the Leone a hit with consumers, particularly in regions with challenging driving conditions.
Subaru's Motorsports Success
Kawai also recognized the importance of motorsports in building brand awareness and credibility. He invested heavily in Subaru's rally racing program, which saw the company's vehicles compete in the World Rally Championship (WRC) starting in the 1980s. Subaru's success in the WRC, with drivers like Colin McRae and Richard Burns winning multiple championships, further cemented the brand's reputation for performance and reliability.
Subaru's motorsports achievements not only boosted its image but also led to the development of high-performance models like the Impreza WRX and the Legacy GT, which became popular with enthusiasts and helped to expand the brand's appeal beyond its traditional customer base.
Subaru's Enduring Legacy
Today, Subaru is a global automotive powerhouse, with a loyal following of customers who appreciate the brand's commitment to safety, performance, and environmental responsibility. Isamu Kawai's vision and leadership were instrumental in transforming Subaru from a niche player to a respected and admired brand in the automotive industry.
Subaru's success is a testament to the power of innovation, strategic marketing, and a relentless focus on customer needs. As the company continues to evolve and adapt to the changing automotive landscape, its legacy as a brand that made a lasting impact on the industry is secure.
Why are Subaru's so loved?
Reliable and Durable. Finally, Subaru cars are known for being reliable and durable. Drivers can expect their Subaru to last for many years without requiring too much maintenance. Plus, the company offers an excellent warranty program that covers a variety of potential problems.
Why do Americans love Subaru?
Reliable and Durable
Compared to other brands, parts and servicing for Subarus are relatively affordable, which is another reason why people love the company.
Who brought Subaru to America?
Malcolm Bricklin
In 1967, Malcolm Bricklin approached Subaru with the idea of bringing the tiny Subaru 360 to the United States. After a great deal of regulatory red tape and negotiation, Bricklin made a deal with Subaru. Bricklin formed Subaru of America, Inc. to sell Subaru franchises and later brought in Harvey Lamm as the COO.
What made Subaru famous?
Into the 80s, Subaru would be acknowledged for both its engineering and design prowess. The Subaru BRAT became quite the sensation, as it was the most efficient 4WD passenger car on the market. The Subaru XT Coupe followed. This model was recognized for its aerodynamic design.
Is Subaru still owned by Toyota?
As of March 2024, Toyota owns just over 20% of Subaru, but it hasn't always been that way. Nissan purchased shares of Fuji Heavy Industries, Subaru's parent company, back in 1968. In 1999, Nissan sold its holdings to General Motors who then liquidated their stake in Fuji Heavy Industries in 2005.
Who owns most of Subaru?
Who Owns Subaru? Subaru Corporation, formerly known as Fuji Heavy Industries, is the parent company of Subaru. Subaru Corporation is a Japanese multinational corporation specializing in manufacturing automobiles, aircraft, and industrial products. Subaru Corporation owns Subaru as well as other subsidiary companies.
Why is Subaru so popular?
Reliable and Durable. Finally, Subaru cars are known for being reliable and durable. Drivers can expect their Subaru to last for many years without requiring too much maintenance. Plus, the company offers an excellent warranty program that covers a variety of potential problems.
What does Subaru mean in Japanese?
“unite
“SUBARU” signifies a Japanese word meaning “unite,” as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation. According to Greek mythology, Atlas' daughters turned into this group of stars.
Does Subaru donate to LGBT?
For nearly 30 years, Subaru has supported the LGBTQ+ community: from our long-term relationship with PFLAG and its life-changing programs nationwide, to supporting gay and lesbian film festivals and pride parades, to being the first U.S. auto company to offer domestic partner benefits.
How much has Subaru donated in the last 13 years?
$200 million
Over the last 13 years, through the Subaru Share the Love Event, Subaru of America Inc. and its participating retailers have donated more than $200 million to charity, with customers choosing between four national and over 1,610 hometown charities.
