Who manufactures CUPRA?
CUPRA is manufactured by SEAT, the Spanish carmaker that sits under the Volkswagen Group. CUPRA functions as SEAT’s high-performance brand, with production handled within SEAT’s European manufacturing network.
The CUPRA brand was launched in 2018 as SEAT’s performance arm and remains part of the Volkswagen Group through SEAT S.A. Much of its model lineup is built in SEAT’s own factories, with electric models also produced at Volkswagen Group facilities that support shared platforms and engineering in Europe.
Brand structure and manufacturing footprint
To understand who makes CUPRA, it helps to know that they are not a separate manufacturer. The vehicles wear the CUPRA badge but are engineered and produced by SEAT, under the broader Volkswagen Group umbrella.
Primary production sites
Below are the key manufacturing locations associated with CUPRA models today. This list highlights the major sites used in producing CUPRA vehicles.
- Martorell, Spain — SEAT’s main manufacturing plant near Barcelona; several CUPRA models have been assembled here, benefiting from SEAT’s established production lines and supplier networks.
- Zwickau, Germany — Volkswagen Group’s electric-vehicle production hub; Cupra Born is produced here on the Group’s MEB platform, alongside other VW Group electric models.
These facilities illustrate how CUPRA sits within the Volkswagen Group’s broader manufacturing ecosystem: it leverages SEAT’s established plants in Spain and the Group’s EV-focused sites in Germany for its current lineup.
Summary
CUPRA is manufactured by SEAT, which is part of the Volkswagen Group. The brand’s cars are produced primarily at SEAT’s Martorell plant in Spain and at Volkswagen Group facilities such as Zwickau in Germany for electric models, reflecting CUPRA’s integration into the VW Group’s global manufacturing network.
