Who owns Acura Integra?
The Acura Integra is a luxury compact car that has been owned and manufactured by Honda Motor Company, the Japanese multinational corporation, since its introduction in 1986. As Acura's first model, the Integra has been a key part of the Acura brand's lineup for over three decades.
Honda's Luxury Division: Acura
Acura is Honda's luxury vehicle division, established in 1986 to compete with other premium automotive brands in North America. The Acura Integra was one of the first models introduced when Acura launched, positioning it as a more upscale and performance-oriented version of Honda's compact cars.
Acura Integra's History and Ownership
The Acura Integra was produced from 1986 to 2006, spanning two generations. It was designed and engineered by Honda, and manufactured in Japan, the United States, and other countries where Acura vehicles were sold. Throughout its production run, the Integra has been wholly owned and controlled by Honda Motor Company as part of the Acura brand.
Acura's Role in Honda's Global Strategy
The Acura Integra, along with other Acura models, plays an important role in Honda's global business strategy. As Honda's luxury division, Acura allows the company to compete in the premium automotive market and diversify its product offerings beyond its mainstream Honda-branded vehicles. The Integra has been a key part of Acura's lineup, helping to establish the brand's reputation for performance, reliability, and value.
In summary, the Acura Integra has been owned and manufactured by Honda Motor Company since its introduction in 1986 as part of the Acura luxury vehicle division. The Integra has been a core model for Acura, contributing to the brand's success and Honda's overall global strategy in the premium automotive market.
