Who sells more, Ford or GM?
When it comes to the automotive industry, Ford and General Motors (GM) are two of the biggest names in the game. Both companies have a long history of producing vehicles that cater to a wide range of customers, from everyday drivers to commercial fleets. But which of these automotive giants sells more vehicles? Let’s dive into the numbers and explore the factors that influence their sales performance.
Ford vs. GM: A Look at Recent Sales Figures
As of recent years, General Motors (GM) has consistently outperformed Ford in terms of total vehicle sales in the United States. GM's diverse portfolio, which includes brands like Chevrolet, GMC, Cadillac, and Buick, gives it a broader market reach compared to Ford, which primarily focuses on its namesake brand and the luxury Lincoln line. For example, in 2023, GM sold approximately 2.27 million vehicles in the U.S., while Ford sold around 1.87 million vehicles during the same period.
Globally, the competition is tighter, but GM's presence in markets like China gives it an edge. Ford, on the other hand, has been focusing on streamlining its operations and prioritizing high-margin vehicles like trucks and SUVs, which has impacted its overall sales volume.
Key Factors Influencing Sales
Several factors contribute to the sales performance of Ford and GM. Here are some of the most significant ones:
- Product Lineup: GM's extensive lineup of vehicles across multiple brands allows it to cater to a wider audience, from budget-conscious buyers to luxury enthusiasts.
- Market Presence: GM's strong foothold in international markets, particularly China, boosts its global sales figures. Ford has a more limited international presence.
- Focus on Trucks and SUVs: Ford's emphasis on trucks, such as the F-Series (the best-selling vehicle in the U.S.), and SUVs has helped it maintain strong profitability, even if its total sales volume is lower than GM's.
- Electric Vehicle (EV) Strategy: Both companies are investing heavily in EVs, but GM's aggressive push with its Ultium platform and a broader range of EV offerings may give it an advantage in the coming years.
These factors highlight the different strategies employed by Ford and GM to capture market share and drive sales. While GM's diversified approach leads to higher overall sales, Ford's focus on profitability and specific segments ensures its continued success.
Conclusion
In the battle of sales, GM currently holds the upper hand over Ford, particularly in terms of total vehicle sales in the U.S. and globally. However, Ford's strategic focus on high-margin vehicles and its strong presence in the truck and SUV segments make it a formidable competitor. As both companies continue to innovate and expand their electric vehicle offerings, the competition is bound to intensify in the coming years. Whether you're a fan of Ford's iconic F-Series or GM's versatile lineup, both brands have something unique to offer to their customers.
Frequently Asked Questions
Does GM sell more than Ford?
Ford sold 2.08 million vehicles in 2024, up 4% year-over-year and its highest number since 2.42 million in 2019. 12 Fourth-quarter sales increased 9%. GM sold 2.7 million vehicles last year, 4% more than in 2023 and its most since selling 2.89 million in 2019.
Where does Ford rank in the world?
Ford is the second-largest U.S.-based automaker, behind General Motors, and the sixth-largest in the world, behind Toyota, Volkswagen Group, Hyundai Motor Group, Stellantis, and General Motors, based on 2022 vehicle production.
Is Ford or GM doing better?
While the two are fierce competitors, they often have similar strategies, and their stocks often trade together. That hasn't been the case over the past year, with GM rising roughly 45% while Ford declined 15%.
What is the #1 selling truck in America?
Ford F-Series®
The Ford F-Series® is the best-selling truck in America once again.
Who makes more money, GM or Ford?
Overall, GM generates slightly higher revenue per vehicle versus Ford Motor, as shown in the chart above. For example, GM took in revenue per vehicle totaling nearly $42,000 in fiscal year 2023, while Ford Motor earned just $37,600 in revenue per car in the same period.
Which manufacturer sells the most cars?
Toyota
Toyota consistently led global sales from 2019 to 2023, maintaining its position as the top automaker.
What's the #1 selling truck in America?
The Ford F-Series®
The Ford F-Series® is the best-selling truck in America once again. 48 years and counting. * *Based on CY 1977-2024 total sales through Nov. 2024 and Ford internal projections.
Who sells the most pickups, GM or Ford?
Ford delivered over 750,000 examples of the F-Series in 2023. Which Company Sells The Most Trucks? General Motors sells more trucks than any other manufacturer. Combining the sales of its two truck brands, Chevrolet and GMC, GM sold more than 945,000 pickup trucks in the 2023 calendar year.
Is Ford more popular than GM?
Key Takeaways. Ford and General Motors are the two biggest automakers in the United States and are also big players on the world stage. General Motors leads in US market share.
Who sells more cars, Ford or GM?
GM reported 2024 sales of more than 2.7 million vehicles, up 4.3% from a year earlier. Ford reported 2024 sales of 2.08 million vehicles, up from just under 2 million in 2023.
