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Why are sedans being discontinued?

Mass-market sedans are being phased out as automakers shift toward SUVs and crossovers, driven by consumer demand and profitability. The core idea is that buyers increasingly prefer larger, more versatile vehicles, prompting brands to concentrate investment on fewer, higher-margin models.


Market Demand Shifts


Around the world, buyers are flocking to taller, more spacious vehicles. In the United States and many other markets, SUVs and crossovers now account for a dominant share of new-vehicle sales, squeezing traditional sedans from the lineup. This shift is influenced by everyday practicality, perceived safety, and lifestyle appeal that many models in the SUV category offer.


To summarize the main drivers behind the demand shift, several factors stand out:



  • Practicality: SUVs provide more interior space and cargo room for families and active lifestyles.

  • Perceived safety and status: Higher ride height and modern design contribute to a sense of safety and modernity.

  • Family-friendliness: Easy ingress/egress, seating capacity, and load-lugging versatility appeal to households.

  • Technology and comfort: Modern crossovers often pack more standard features and convenience tech.


Ultimately, shifting demand means automakers pare back sedan offerings to align production with what customers actually buy, reducing exposure to low-margin models.


Economic and Production Considerations


Beyond consumer taste, carmakers weigh profitability, manufacturing efficiency, and the ability to scale. SUVs and crossovers share more parts across models, lowering development and tooling costs while enabling higher volumes. The shift also helps brands justify greater investment in electric propulsion and advanced driver-assistance technologies, since a single platform can support multiple body styles.


Key factors shaping lineups include:



  • Platform consolidation: Shared components reduce engineering and manufacturing costs.

  • Dealer network strategy: Higher-margin SUVs improve showroom profitability and inventory turnover.

  • Resource allocation: R&D is increasingly directed toward EVs and tech rather than redesigning numerous sedan platforms.

  • Regulatory and fleet considerations: While standards apply to all, focusing on high-volume SUVs can simplify compliance and overall efficiency.


As a result, sedans occupy a shrinking slice of new-vehicle programs, even as demand persists in certain niches such as luxury or performance segments.


Regional Variations and Exceptions


The pace of change varies by market. In Europe and parts of Asia, sedans still hold value in premium segments, and some brands continue to offer a balanced mix. In China, demand patterns differ, and some traditional sedans remain popular in specific price tiers or urban contexts. Overall, the global trend favors larger body styles, but there are notable exceptions where sedans continue to fit strategic goals.


Premium and niche sedans persisting in select markets


High-end and performance sedans remain a strategic element for many luxury brands. These models help preserve brand identity, offer strong margins, and often coexist with a growing lineup of SUVs and crossovers.


What This Means for Consumers


For shoppers, the shift means fewer new-sedan choices in mainstream segments and a broader array of crossovers and SUVs. Some buyers still value sedans for their efficiency, cost, and driving characteristics, but the overall market trend points toward larger, more versatile vehicles. Used-car markets may see changes as new SUV pricing and availability influence demand dynamics for older sedans.


Summary


In summary, sedans are being discontinued primarily because consumer preferences are tilting toward SUVs and crossovers, and automakers are prioritizing higher-margin, scalable platforms that support electrification and advanced technology. The trend is widespread but uneven, with sedans remaining in niche roles—especially in luxury and certain regional markets—and the mix of body styles continuing to evolve as automakers deploy new EV architectures.

What is the crappiest car ever?


Contents

  • 4.1 VAZ-2101/Lada Riva/Zhiguli (1970–2013)
  • 4.2 AMC Gremlin (1970–78)
  • 4.3 Chevrolet Vega (1971–77)
  • 4.4 Ford Pinto (1971–80)
  • 4.5 Morris Marina (1971–80)
  • 4.6 Vauxhall HC Viva "Firenza" (Canada) (1971–73)
  • 4.7 Lancia Beta (1972–84)
  • 4.8 Reliant Robin/Rialto (1973–2002)



Why are car companies discontinuing sedans?


Automakers are discontinuing many sedans and low-priced compacts because macroeconomic incentives--higher margins on SUVs/trucks, shifting consumer tastes, heavy costs of regulatory compliance and electrification, and platform rationalization--make sedans relatively unattractive commercially.



Why are so many car models being discontinued?


Models get discontinued because they're not selling well, and brands go under because their cars aren't competitive, or aren't reliable. But sometimes when a manufacturer goes under, it was still producing some cars that actually are pretty reliable, even though the rest of their cars weren't.



Can I still drive my gas cars after 2035?


The upcoming gas car bans in 2035 in several states simply mean that selling new gas-powered cars will be illegal from 2035 on in those states. You can still buy used gas cars within those states or import new gas cars from states without bans whether you ship the new car there or drive it.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.