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Why are Toyota Mirai selling so cheap?

The Toyota Mirai, a hydrogen fuel cell electric vehicle (FCEV), has been selling at surprisingly low prices in recent years. This is due to a combination of factors, including government incentives, technological advancements, and Toyota's strategic pricing approach.


Hydrogen Fuel Cell Technology Advancements


The Toyota Mirai is powered by a hydrogen fuel cell, which converts hydrogen gas into electricity to power the vehicle's electric motor. Over the past decade, significant advancements in fuel cell technology have helped to reduce the manufacturing costs of the Mirai. Improvements in fuel cell design, materials, and production processes have made the technology more efficient and affordable.


Government Incentives and Subsidies


Many governments around the world have implemented incentives and subsidies to promote the adoption of zero-emission vehicles, including hydrogen fuel cell cars like the Mirai. These incentives can significantly reduce the upfront cost of the vehicle for consumers. For example, in the United States, the federal government offers a tax credit of up to $8,000 for the purchase of a hydrogen fuel cell vehicle.


Toyota's Pricing Strategy


In addition to technological advancements and government incentives, Toyota has also strategically priced the Mirai to make it more accessible to consumers. The company has been willing to accept lower profit margins on the Mirai in order to drive adoption and promote the development of the hydrogen fuel cell ecosystem. This pricing approach, combined with the other factors, has resulted in the Mirai being sold at relatively low prices compared to other electric vehicles.


Conclusion


The combination of technological advancements, government incentives, and Toyota's pricing strategy has made the Toyota Mirai a surprisingly affordable hydrogen fuel cell vehicle in recent years. As the technology continues to improve and the infrastructure for hydrogen fueling expands, the Mirai and other FCEVs are likely to become an increasingly attractive option for eco-conscious consumers.

Why did Toyota Mirai fail?


The Mirai has not been successful, with the company deciding to develop the technology for commercial vehicles. Toyota's chief technology officer, Hiroki Nakajima, said during the Japan Mobility Show that it has been "difficult to realize" hydrogen fueling stations, according to Autocar.



Will there be a 2024 Toyota Mirai?


The 2024 Toyota Mirai is one of a handful of fuel cell electric vehicles on the market today. The Mirai sports a luxuriously smooth ride, pleasantly trimmed cabin and solid build quality, and it's surprisingly composed to drive through corners thanks…



What's the deal with Toyota Mirai?


Mirai's groundbreaking Fuel Cell Electric Vehicle capabilities combine hydrogen and oxygen from the outside air to generate power, creating zero tailpipe emissions, to propel us into a future of possibilities. Prices and colors may vary by model.



What is the most common problem with the Toyota Mirai?


Mirai owners and lessees report frequent struggles finding compatible refueling stations, often requiring long drives. Even reaching a station doesn't guarantee success, as issues with broken equipment or incompatible fuel cards can leave them stranded.



Can you put regular gas in a Toyota Mirai?


The Mirai is a hydrogen-powered fuel cell vehicle that must be fueled at hydrogen stations conforming to the latest Society of Automotive Engineers (SAE) hydrogen fueling interface protocol standards or laws that may supersede such SAE standards.



How long does Toyota Mirai tank last?


The Toyota Mirai usually gets 300 miles per tank at higher pressure H70. it is a hybrid electric/hydrogen fuel cell vehicle.



What is the Toyota Mirai lawsuit?


Toyota wastes millions of dollars and pollutes the environment with its hydrogen-fueled Mirai vehicle, a new class action lawsuit alleges. A group of consumers from California claim Toyota “spins a web of lies” about the Mirai while exerting “unprecedented nefarious control over Californians.”



How long do hydrogen engines last?


LONG ANSWER
The automakers also provide warranties for all key fuel cell components, including the fuel cell stack, compressor, hydrogen Page 16 tanks, battery packs, and fueling control units. The fuel cell stacks are designed to last the lifetime of the vehicle, about 150,000–200,000 miles.



What is the life expectancy of a Toyota Mirai?


approximately 150,000 to 200,000 miles
With that said, this means that the Toyota Mirai is expected to have a lifespan of approximately 150,000 to 200,000 miles. This estimation is based on the durability of the fuel cell stacks and Toyota's reputation for making reliable, long-lasting vehicles.



What is the resale value of a Toyota Mirai?


2023 Toyota Mirai trade-in prices range from $7,463 - $16,462. Get a more accurate value for your car with the Edmunds appraisal tool.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.