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Why did Ford decide that they should not correct the design issues with the Pinto gas tank?

In the 1970s, Ford's Pinto model became embroiled in a major controversy over a design flaw in its gas tank that made the vehicle prone to deadly fires in rear-end collisions. Despite being aware of the issue, Ford decided not to correct the problem, leading to a public outcry and lasting damage to the company's reputation.


The Pinto's Flawed Gas Tank Design


The Ford Pinto, introduced in 1971, was designed to be a lightweight, affordable compact car. However, the vehicle had a major design flaw in its gas tank placement. The tank was located behind the rear axle, making it vulnerable to puncture and leakage in the event of a rear-end collision. This design issue made the Pinto prone to catching fire and exploding, leading to numerous injuries and deaths.


Ford's Knowledge of the Problem


Ford was aware of the Pinto's gas tank design flaw as early as 1968, during the vehicle's development. Internal company documents showed that Ford engineers had identified the problem and estimated that it would cost around $11 per car to fix the issue by relocating the gas tank. However, Ford's management decided that the cost of the repairs would outweigh the potential liability and legal costs associated with the problem.


Ford's Decision Not to Correct the Flaw



  • Ford conducted a cost-benefit analysis that concluded the cost of addressing the issue ($11 per car) would be higher than the potential liability costs associated with the problem.

  • The company determined that the legal and liability costs of addressing the issue would be around $49.5 million, while the cost of not fixing it would be around $137 million.

  • Based on this analysis, Ford decided not to correct the Pinto's gas tank design flaw, prioritizing cost savings over public safety.


This decision by Ford to knowingly sell a vehicle with a dangerous design flaw sparked widespread public outrage and criticism when the issue came to light. The Pinto controversy became a landmark case in the history of corporate ethics and responsibility, highlighting the dangers of prioritizing profits over public safety.

What is the Ford fuel tank recall?


Ford has announced that 1282596 vehicles have been affected by a Fuel Tank recall. Ford Motor Company (Ford) is recalling certain 2012-2018 Ford Focus vehicles with a 2.0L GDI or 2.0L GTDI engine. The Canister Purge Valve (CPV) may malfunction, possibly causing excessive vacuum in fuel vapor management system.



What is the gas mileage on a Ford Pinto?


You can have the flex- ibility of the Runabout-and EPA highway test economy of 34 miles a gallon (city 23 mpg)-if you see your Ford Dealer now and order a new Pinto MPG. Priced lower than any foreign wagon. 34mpg highway, official U.S.Government Environmental Protection Agency tests.



What is the Ford Pinto design flaw?


Ford was aware of the Pinto's propensity to catch fire. Early crash tests, performed in anticipation of a proposed safety standard regarding rear-end collisions and fuel leakage, showed the Pinto was prone to fuel leakage and fire in low-speed, rear-end impacts.



Why did Ford not fix the Pinto?


Ford knew about it. They did a whole cost benefit analysis to estimate the cost of human life vs cost of recalling and fixing the cars, and found that it would be cheaper to do nothing. What they didn't take into account were the major lawsuits and damage to their reputation.



Was Ford found guilty for the Pinto?


After several days of deliberation, the jury acquitted Ford, leaving the prosecution saddened, the defense elated, and the judge satisfied.



Why did Ford decide not to make the $11 fix per car to correct the Pintos design flaw?


Ford knew about it. They did a whole cost benefit analysis to estimate the cost of human life vs cost of recalling and fixing the cars, and found that it would be cheaper to do nothing. What they didn't take into account were the major lawsuits and damage to their reputation.



What was the problem that Ford was trying to solve?


Stagflation and the Energy Crisis. The deteriorating American economy, however, was the key domestic issue Ford had to address. The nation's economic decline could be traced to the end of American predominance in the international economy and the rise of a low-paying service sector in the American economy.



What was the fatal flaw in the Ford Pinto?


The Pinto's vulnerability to fuel leakage and fire in a rear-end collision was exacerbated by reduced rear "crush space", a lack of structural reinforcement in the rear, and an "essentially ornamental" rear bumper (though similar to other manufacturers).



What were the ethical issues involved in the Ford Pinto case?


The moral issues that the Pinto case raises are that the Ford company intended to increase their profits rather than create a safer vehicle for consumers to purchase. They knowingly distributed dangerous vehicles so that they could get the vehicles out sooner rather than later to make their profits.



What is the controversy with the Ford Pinto gas tank?


The Pinto's rear-mounted gas tank overall had a defective designs, the solutions for which were ignored for way too long. These caused the tank to have a tendency to leak, and then explode at very low speed collisions or potholes or going over a big bump.... like everyday usage. >


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.