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Why did Ford discontinue EcoSport?

Ford has decided to discontinue the EcoSport, its smallest and most affordable SUV model, in the United States and Canada. This decision comes as the automaker shifts its focus towards larger, more profitable vehicles in the North American market.


Declining Demand for Subcompact SUVs


The primary reason behind Ford's decision to discontinue the EcoSport is the declining demand for subcompact SUVs in the United States and Canada. As consumer preferences have shifted towards larger, more spacious vehicles, the EcoSport's small size and limited cargo capacity have become less appealing to many buyers.


Additionally, the EcoSport faced stiff competition from other subcompact SUV models, such as the Hyundai Kona, Kia Soul, and Nissan Kicks, which offered more modern designs, better fuel efficiency, and more features at similar price points.


Ford's Shift in Product Strategy


Ford's decision to discontinue the EcoSport is part of a broader shift in the company's product strategy. The automaker is focusing more on its larger, more profitable models, such as the F-150 pickup truck, Expedition SUV, and Explorer SUV, which have been driving the majority of its sales and profits in recent years.


By discontinuing the EcoSport, Ford can allocate more resources towards the development and production of these larger, more in-demand vehicles, which are better aligned with the company's long-term goals and profitability targets.


Implications for Consumers


The discontinuation of the EcoSport will have several implications for consumers:



  • Fewer options in the subcompact SUV segment: With the EcoSport gone, consumers will have fewer choices when it comes to smaller, more affordable SUVs.

  • Potential price increases: As demand for larger SUVs and trucks continues to grow, consumers may see higher prices for these vehicles, as automakers capitalize on the market shift.

  • Increased focus on used EcoSport models: With the EcoSport no longer in production, the demand for used models may increase, potentially leading to higher prices in the used car market.


Overall, Ford's decision to discontinue the EcoSport reflects the changing preferences of North American consumers and the automaker's strategic shift towards larger, more profitable vehicles. While this move may be beneficial for Ford's bottom line, it may also have implications for consumers seeking more affordable and compact SUV options.

Does Ford make a 2024 EcoSport?


The 2024 Ford EcoSport is back and making a statement. Ford has been known for its rugged trucks and SUVs but the EcoSport carves a niche in the subcompact crossover segment by offering practicality affordability and style.



Is there a 2024 EcoSport?


The new 2024 EcoSport doesn't just live up to its predecessors—it surpasses expectations with new features fresh design updates and a fun driving experience that's great for city commuters and small families alike. If you're considering a subcompact SUV this year then the 2024 Ford EcoSport deserves a good hard look.



What car is replacing the Ford EcoSport?


Ford Puma ST Powershift 2023: SUV model to replace EcoSport - YouTube.



Is the Ford EcoSport coming back?


Ford Ecosport India – New details
This means that we would not see the Ecosport, Aspire and Freestyle will not make a comeback in India. Additionally, Ford has already sold its Sanad plant where it used to manufacture some of its affordable cars.



Is the Ford EcoSport a reliable car?


Long-term Quality of the Ford EcoSport
Most EcoSport owners report no major mechanical issues or unexpected repairs during the first 5-7 years of ownership. The vehicle's powertrain, including the engine and transmission, has been praised for its durability and reliability, with few reports of premature failures.



What are the main problems with the Ford EcoSport?


Beyond turbocharger problems listed in the Warrantywise Reliability Index, EcoSport owners have reported a range of other quality concerns, including noisy brake pads, jerky transmissions, and doors that won't lock properly [5].



What is the disadvantage of EcoSport?


Being a sub-four meter compact SUV, the Ecosport falls a bit short in terms of in-cabin space. While the feel in front seats is fantastic, the rear bench feels a bit cramped with limited legroom and knee room, making it a bit uncomfortable for long runs.



Is a Ford EcoSport a reliable car?


Long-term Quality of the Ford EcoSport
Most EcoSport owners report no major mechanical issues or unexpected repairs during the first 5-7 years of ownership. The vehicle's powertrain, including the engine and transmission, has been praised for its durability and reliability, with few reports of premature failures.



How long will EcoSport last?


First, let's answer the central question - how long do Ford EcoSports last? According to motorandwheels.com, a typical Ford EcoSport will last around 100,000 miles with excellent care.



Why did they stop making EcoSport?


The EcoSport was discontinued in the US and India in mid-2022, due to decreased sales and Ford ending manufacturing in India. In the US market, the new entry-level model will be the Ford Maverick pickup truck. The EcoSport remained on sale in the Mexican market until 2022.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.