Why did Ford discontinue Taurus?
Ford discontinued the Taurus, its once-popular midsize sedan, in 2019 after over 30 years on the market. The decision was part of Ford's broader strategy to shift its focus away from traditional passenger cars and towards more profitable SUVs, crossovers, and trucks.
The Rise and Fall of the Ford Taurus
The Ford Taurus was first introduced in 1986 and quickly became one of the best-selling cars in the United States. It was praised for its modern, aerodynamic design and innovative features, and helped revive Ford's fortunes in the highly competitive midsize sedan market.
However, the Taurus's popularity began to wane in the 2000s as consumer preferences shifted towards SUVs and crossovers. Ford struggled to keep the Taurus competitive against newer, more stylish midsize sedans from rivals like Toyota and Honda. Despite several redesigns and updates, the Taurus never regained its former glory.
Ford's Strategic Shift Away from Passenger Cars
In 2018, Ford announced a major restructuring plan that would see the company phase out most of its traditional passenger car models, including the Taurus, in favor of SUVs, crossovers, and trucks. The decision was driven by several factors:
- Declining sales of midsize and compact sedans as consumer preferences shifted towards larger, more versatile vehicles
- Higher profit margins on SUVs and trucks compared to passenger cars
- The need to streamline Ford's product lineup and focus on its most profitable and popular vehicle segments
By discontinuing the Taurus and other passenger car models, Ford aimed to free up resources to invest in the development of new SUVs, crossovers, and electric vehicles, which it saw as the key to its future success.
The Legacy of the Ford Taurus
Despite its eventual demise, the Ford Taurus left a lasting impact on the automotive industry. It was one of the first mainstream sedans to feature a modern, aerodynamic design, and its success helped establish Ford as a leader in the midsize car market. The Taurus also introduced many innovative features that later became standard in the industry, such as anti-lock brakes and airbags.
While the Taurus is no longer in production, its legacy lives on in the design and technology of Ford's current lineup of SUVs and crossovers, which continue to draw on the lessons learned from the Taurus's development and success.
What is the most common problem with Ford Taurus?
Some of the top Ford Taurus problems include a cracked windshield, gasket leaks, and engine problems.
Is the Ford Taurus a good reliable car?
The Ford Taurus Reliability Rating is 4.0 out of 5.0, which ranks it 6th out of 12 for fullsize cars. The average annual repair cost is $697 which means it has average ownership costs. The severity and frequency of repairs are lower than other vehicles, so the Taurus is one of the more reliable vehicles on the road.
Is Ford going to bring the Taurus back?
2025 Ford Taurus Officially Debuts With New Hybrid Engine.
What will happen with Taurus in 2025?
Overall Outlook: 2025 promises balance and growth for Taurus. Jupiter and Saturn transitions will bring financial gains, improved relationships, and steady personal progress.
What year of Ford Taurus to avoid?
Avoid: 2003 Ford Taurus
The 2003 Ford Taurus is easily the most unreliable model year of this sedan and must be avoided at all costs. CarComplaints declared the 2003 Taurus as the worst model year, no thanks to its severe transmission issues.
Why did Ford get rid of the Taurus?
However, all good things must come to an end, and after a 34-year run, the Ford Taurus' time was up. Amid changing consumer preferences and the automotive industry's move towards SUVs and trucks, Ford recognized it was time to shift its focus and move on from the legendary sedan.
Will there be a 2025 Ford Taurus?
Performance this V6 engine adds more horsepower providing a stronger. And more responsive driving.
What is the life expectancy of a Ford Taurus?
180,000-200,000 miles
The range for a Ford Taurus is typically 180,000-200,000 miles. Based on those numbers, anything above 150,000 would be considered high mileage for a Ford Taurus.
What is Ford replacing the Taurus with?
The Taurus was replaced in Ford's lineup by the Five Hundred and Fusion sedans, while the Taurus wagon was replaced by the Freestyle crossover SUV.
What is the sister car to the Ford Taurus?
Sable
Over its production span, the Sable was Mercury's badge-engineered counterpart to the Ford Taurus, below the Grand Marquis in the Mercury range. From the 1986 to 2005 model years, it was produced as a mid-size four-door sedan and five-door station wagon.
