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Why did Ford discontinue the Focus?

Ford Motor Company announced in 2018 that it would be discontinuing the Ford Focus, a compact car that had been a staple of its lineup for nearly two decades. This decision was driven by a shift in consumer preferences towards larger vehicles, as well as the company's strategic focus on more profitable models.


Changing Consumer Preferences


The primary reason for Ford's decision to discontinue the Focus was the declining demand for compact cars in the United States. Consumers have increasingly favored larger vehicles, such as SUVs and pickup trucks, over smaller, more fuel-efficient cars. This trend has been driven by factors such as low gas prices, a strong economy, and a preference for the perceived safety and utility of larger vehicles.


Ford's Strategic Shift


In addition to the changing consumer preferences, Ford's decision to discontinue the Focus was also part of a broader strategic shift within the company. Ford has been focusing more on its more profitable models, such as its F-150 pickup truck and its line of SUVs, while scaling back its investment in smaller, less profitable vehicles. This shift has allowed Ford to allocate more resources towards the development and production of its higher-margin products, which has been a key priority for the company in recent years.


The Impact of the Decision


The discontinuation of the Ford Focus has had a significant impact on the company's product lineup and its overall strategy. The Focus had been a popular and reliable compact car for many years, and its discontinuation has left a gap in Ford's lineup that the company has been working to fill with other models. However, the decision has also allowed Ford to focus more on its more profitable and in-demand vehicles, which has been a key part of the company's efforts to improve its financial performance and position itself for long-term success.


Overall, Ford's decision to discontinue the Focus was driven by a combination of changing consumer preferences and the company's strategic shift towards more profitable models. While the decision has had a significant impact on the company's product lineup, it has also allowed Ford to focus more on its higher-margin vehicles and position itself for long-term success in a rapidly evolving automotive market.

What is the main problem of Ford Focus?


By buying a manual Focus, you neatly sidestep the biggest problem with this car, that of the perennially faulty DCT transmission. As a rule of thumb, the advice is to never buy a Ford with this transmission, purely because its failure is a question of when, not if.



What year of Ford Focus is best?


A Guide To The Best Years For Ford Focus Models

  • The 2010 Ford Focus. The 2010 Ford Focus stands out for its dependability and fewer reported issues.
  • The 2011 Ford Focus.
  • The 2018 Ford Focus.
  • The 2007 Ford Focus ST.
  • The 2015 Ford Focus ST.
  • Explore Quality Ford Cars for Sale at Preston Ford in Burton, OH.



Is there a 2024 Ford Focus?


In a segment increasingly dominated by crossovers, the 2024 Ford Focus proves there's still a place for the traditional compact hatchback. With its winning blend of style, technology, and driving dynamics, it remains one of the top choices in its class.



Is it worth buying a new Ford Focus?


The Ford Focus is still an excellent, do-it-all family transporter if you don't want an SUV. It offers a huge spread of talents, from rear-seat space to easy-to-use infotainment features and fun handling.



What car is equivalent to a Ford Focus?


Volkswagen Golf
Volkswagen Golf
The Volkswagen Golf is a go-to for family hatchbacks. It's known for its solid build, stylish design, and strong brand appeal. You can choose between the sleek three-door or the more practical five-door estate for extra versatility.



What years did Ford Focus have bad transmissions?


CINCINNATI (Howard Ain) -- Complaints about the operation of two of the Ford Motor Company's top selling models prompted the company to make changes. The problem goes back three years and involves the transmissions. It concerns the 2012, 13 and 14 Ford Focus and the Ford Fiesta.



What years of Ford Focus to stay away from?


Q: Which Ford Focus years are considered the least reliable? A: Despite its popularity, specific Ford Focus models have been flagged for reliability issues. Due to their problematic nature, the years to especially avoid include 2007, 2008, 2012, 2013, 2014, and 2015.



Is there going to be a 2025 Ford Focus?


We appreciate your interest in the Focus.
Unfortunately, Ford will no longer be building Focus.



Why did Ford stop making the Ford Focus?


Ford decided to stop making the Focus in North America primarily due to shifting consumer preferences towards SUVs and trucks. The company announced in 2018 that it would discontinue most of its sedan lineup, including the Focus, as part of a broader strategy to focus on more profitable vehicles.



What car is replacing the Focus?


Ford's replacement for the Focus will probably be a Golf with a different front grille, since VW is Ford's go to manufacturer for it's recent new vehicles.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.