Why did Ford stop making the Taurus?
Ford, one of the world's largest automakers, made the decision to discontinue the iconic Taurus sedan in 2019 after over 30 years of production. This move was part of a broader strategic shift for the company, as it sought to adapt to changing consumer preferences and market dynamics.
The Rise and Fall of the Ford Taurus
The Ford Taurus was first introduced in 1986 and quickly became a best-selling and influential model for the company. It was praised for its modern, aerodynamic design and innovative features, and helped to revive Ford's fortunes in the highly competitive midsize sedan market. The Taurus remained a top-seller for Ford throughout the 1990s and early 2000s.
However, as consumer preferences shifted towards SUVs, crossovers, and trucks in the late 2000s and 2010s, the Taurus began to lose its appeal. Ford struggled to keep the Taurus competitive against newer, more popular models from rivals like Toyota, Honda, and Nissan. Sales of the Taurus steadily declined, leading Ford to make the difficult decision to discontinue the model in 2019.
Reasons for Discontinuing the Taurus
There were several key factors that contributed to Ford's decision to stop making the Taurus:
- Shifting Consumer Preferences: As mentioned, the rise in popularity of SUVs, crossovers, and trucks led to a decline in demand for traditional midsize sedans like the Taurus. Consumers were increasingly gravitating towards larger, more versatile vehicles.
- Increased Competition: The midsize sedan market became increasingly crowded and competitive, with strong offerings from Toyota, Honda, Nissan, and others. The Taurus struggled to keep up with these newer, more advanced models.li>
- Profitability Concerns: Producing and selling the Taurus was becoming less profitable for Ford, as the company faced rising costs and tighter profit margins. Discontinuing the model allowed Ford to focus resources on more profitable and in-demand vehicle segments.
- Shift to Trucks and SUVs: Ford made a strategic decision to shift its focus and production towards trucks, SUVs, and crossovers, which were generating higher profits and sales. The Taurus no longer aligned with the company's new product priorities.
In the end, the combination of changing consumer preferences, increased competition, profitability concerns, and Ford's own strategic shift away from sedans led to the discontinuation of the once-iconic Taurus.
Will there be a 2025 Ford Taurus?
And even with a more powerful V6 the Taurus remains efficient. Giving you a good balance of power and savings at the pump. For those who want to customize their driving.
Why did Ford get rid of the Taurus?
There wasn't a watershed moment that led to the decline of the Ford Taurus. Instead, it was the result of increased competition from Japanese midsize sedans, gradual changes in consumer preferences favoring SUVs and trucks, and Ford's decision to revamp its product lineup to focus on more in-demand vehicle categories.
What is the sister car to the Ford Taurus?
In mid-1985, Ford unveiled the Mercury Sable alongside the Ford Taurus as a 1986 model. In place of a traditional auto show unveiling, the launch was held an MGM Studios soundstage (where Gone with the Wind was filmed).
What is Ford replacing the Taurus with?
The Taurus was replaced in Ford's lineup by the Five Hundred and Fusion sedans, while the Taurus wagon was replaced by the Freestyle crossover SUV.
What is the most common problem with Ford Taurus?
Some of the top Ford Taurus problems include a cracked windshield, gasket leaks, and engine problems.
What is Taurus called now?
Taurus (astrology)
| Taurus | |
|---|---|
| Zodiac symbol | Bull |
| Duration (tropical, western) | April 19 – May 20 (2025, UT1) |
| Constellation | Taurus |
| Zodiac element | Earth |
Will the Ford Taurus ever come back?
Expected Release Date for the 2025 Ford Taurus
The 2025 Ford Taurus is set to make a comeback, bringing together old charm and new tech.
What is the life expectancy of a Ford Taurus?
180,000-200,000 miles
The range for a Ford Taurus is typically 180,000-200,000 miles. Based on those numbers, anything above 150,000 would be considered high mileage for a Ford Taurus.
Is the Ford Taurus a good reliable car?
Ford Taurus Reliability Rating Breakdown. The Ford Taurus Reliability Rating is 4.0 out of 5.0, which ranks it 6th out of 12 for fullsize cars. The average annual repair cost is $697 which means it has average ownership costs.
What replaced the Taurus?
Largely marketed as the successor to the Ford Taurus station wagon, the Freestyle was the CUV counterpart of the Ford Five Hundred and Mercury Montego four-door sedans.
