Why did Ford stop selling the Ranger?
Ford, one of the world's largest automakers, made the decision to discontinue the Ranger pickup truck in the United States and Canada in 2011. This move was part of a broader strategy to streamline Ford's product lineup and focus on its more profitable and popular models. The Ranger, which had been a staple of Ford's lineup for over two decades, was phased out to make way for the company's larger and more lucrative F-150 and Super Duty truck models.
Declining Sales and Shifting Market Demands
The primary reason Ford stopped selling the Ranger in North America was due to declining sales and a shift in consumer preferences towards larger, more feature-rich pickup trucks. The Ranger, which was considered a mid-size or compact pickup, was overshadowed by the growing popularity of full-size trucks like the F-150. Customers were increasingly drawn to the greater towing capacity, payload, and interior space offered by the larger models, leaving the Ranger struggling to maintain its market share.
Focusing on Profitable Models
In addition to the changing market dynamics, Ford's decision to discontinue the Ranger was also driven by the company's desire to focus its resources on its more profitable and higher-volume models. The F-150 and Super Duty trucks were generating significantly more revenue and profits for Ford, making them a higher priority for the company's investment and development efforts. By phasing out the Ranger, Ford could redirect its resources towards enhancing and promoting its larger, more lucrative truck offerings.
Potential Reintroduction of the Ranger
Despite the Ranger's discontinuation in the United States and Canada, the model has continued to be sold in other global markets, including Europe, Asia, and South America. In fact, in 2019, Ford announced the reintroduction of the Ranger in the North American market, responding to a resurgence in demand for mid-size pickup trucks. The new Ranger, which features updated styling, improved capabilities, and a more modern design, has been well-received by consumers and has helped Ford regain a foothold in the mid-size truck segment.
The decision to stop selling the Ranger in the United States and Canada was a strategic move by Ford to focus on its more profitable and popular truck models. However, the reintroduction of the Ranger in recent years suggests that the company sees ongoing potential in the mid-size pickup truck market and is willing to adapt its product lineup to meet changing consumer preferences.
Where is the 2024 Ford Ranger built?
Michigan Assembly Plant
DEARBORN, Mich., Jan. 19, 2024 – Ford Motor Company announced plans to create nearly 900 new jobs as part of a new third crew at Michigan Assembly Plant in Wayne to meet demand for the popular Bronco and Bronco Raptor and the all-new Ranger and Ranger Raptor.
What is the major issue with the Ford Ranger?
Common engine problems to watch out for with this model Ranger engines include failed EGR coolers, contaminated and even blocked inlet tracts, worn turbochargers, DPF problems and failures, leaking and faulty fuel injectors and coolant leaks.
What year was the Ford Ranger bad?
Although the 1999 Ford Ranger has the most overall complaints, we rate the 2019 model year as worse.
Is Ford bringing back the Ranger?
Review: 2024 Ford Ranger is new, improved, and comes as a Raptor. Ford redesigned the Ranger pickup truck for the 2024 model year, pushing it into its fifth generation.
What is the difference between the Ford Ranger 2024 and 2023?
In contrast, the 2023 Ranger sports a design characterized by a pronounced hood slope and a rounded front end. The sides feature a beltline, defined contours, and rounded fenders. In 2024, the Ranger exhibits a taller hood, an enlarged and redesigned grille, and C-shaped LED elements encircling the headlamps.
Why were Ford Rangers discontinued?
Ford hopes that rather than switching to another brand in search of a small pickup, buyers will instead opt for the V-6 F-150, the company's most fuel-efficient full-size pickup. While I'll miss the Ranger, it's easy to understand Ford's reasoning behind the move: The compact pickup segment is dwindling.
What was the best year for the Ford Ranger?
What is the best year for a used Ford Ranger?
- 2021 Ford Ranger - Notable for its turbocharged engines and impressive safety/infotainment features.
- 2020 Ford Ranger - KBB score of 4.4/5, 4.1/5 from Edmunds.
- 2009 Ford Ranger - 4.4/5.0 from Edmunds.
- 2010 Ford Ranger - 4.4/5 from KBB.
Is Ford in trouble in 2024?
The truth is, Ford's stock declined 18% in 2024 because it has a lot of problems it needs to fix. It needs to continue improving quality until leading the industry in recalls is a distant painful memory. It also needs to continue developing EVs, matching supply and demand, while bringing costs down significantly.
When can I buy a 2024 Ranger?
The 2024 Ford Ranger release date is late summer 2023, which means this powerful new truck is on its way to our nearby Ford dealer. In fact, by the time you read this, it might already be here. The 2024 Ford Ranger lineup is redesigned, upgraded, and ready for adventure.
What years did the Ford Ranger have transmission problems?
In very early-build examples of the Ranger (from 2011 and 2012) there was a problem with the gearbox output-shaft speed sensor that could cause the transmission to shift back to first gear with a distinct clunk.
