Why did Ram split from Dodge?
In 2009, Chrysler's Ram brand was spun off from the Dodge brand, becoming a separate division within the company. This strategic move was driven by several factors, including the need to differentiate the Ram lineup of trucks and commercial vehicles from Dodge's passenger car and SUV offerings.
The Rationale Behind the Split
The decision to split Ram from Dodge was primarily motivated by the desire to create a more focused and distinct identity for each brand. Ram trucks had become increasingly important to Chrysler's overall sales and profitability, and the company recognized the need to give the Ram brand more autonomy and attention. By separating Ram, Chrysler could better tailor its marketing, product development, and customer experience to the specific needs of truck buyers.
Additionally, the split allowed Dodge to concentrate on its passenger car and SUV lineup, which had different target audiences and competitive landscapes compared to the truck-focused Ram brand. This strategic move enabled both brands to better address the unique needs and preferences of their respective customer bases.
The Impact of the Split
The separation of Ram from Dodge has had several notable impacts on the company's operations and product offerings:
- Increased focus and investment in the Ram brand: With its own dedicated resources and decision-making authority, the Ram brand has been able to develop more specialized and innovative truck models to better compete in the highly competitive truck market.
- Differentiated marketing and branding: Ram and Dodge now have distinct marketing campaigns, brand identities, and customer experiences, allowing each to better resonate with their target audiences.
- Expanded product lineup: The Ram brand has been able to introduce a wider range of truck and commercial vehicle models, including the popular Ram 1500, Ram 2500, and Ram ProMaster van.
- Improved financial performance: The separation has contributed to Chrysler's overall financial health, with the Ram brand becoming a significant revenue and profit driver for the company.
The decision to split Ram from Dodge has proven to be a strategic success for Chrysler, enabling both brands to focus on their respective strengths and better serve the needs of their customers in the highly competitive automotive market.
Why is it just RAM and not Dodge Ram?
The company dropped the “Dodge” in 2009, so all trucks made from this date forward were simply “RAM trucks”. And though Dodge and RAM are still part of the same company, the trucks are labeled solely as RAM.
Why did Ram remove Dodge?
Dodge and Ram were split into separate brands by their parent company, Fiat Chrysler Automobiles (FCA), in 2009. The decision to separate the two was driven by a strategic desire to focus each brand on different market segments and to create a stronger identity for each.
Who owns RAM now?
Stellantis
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
Who makes Ram engines?
Chrysler maintained production of the engines up until Stellantis took the helm in 2021, producing the Ram series in full—from the light-duty 1500 all the way up to the heavy-duty 3500. The only other company responsible for making Ram engines is Cummins, which is known for its diesel power plants.
Who owns Dodge now?
StellantisDodge / Parent organization
In 2014, Fiat completed the acquisition and formed Fiat Chrysler Automobiles (FCA). FCA later merged with Peugeot Invest and formed a new entity called Stellantis in 2021. Today, Stellantis owns multiple major auto brands, including Dodge, Jeep, Chrysler, Ram, Fiat, Opel, Maserati, Citroen, and Peugeot.
Who makes RAM engines?
Chrysler maintained production of the engines up until Stellantis took the helm in 2021, producing the Ram series in full—from the light-duty 1500 all the way up to the heavy-duty 3500. The only other company responsible for making Ram engines is Cummins, which is known for its diesel power plants.
Is Ford getting rid of the V8?
Ford Is Committed to Keeping the V8 Alive: Here's Why — and How. The Mustang may be the last V8 muscle car standing, but the Blue Oval plans to keep these big engines going.
Will the 2024 RAM have a HEMI?
Put the 2024 Ram 1500 Classic to work. When equipped with the legendary available 5.7L HEMI® V8 engine, it can tackle the toughest jobs with a massive 1,810-pound maximum payload 1 and 395 horsepower.
Why is Dodge getting rid of the Hemi?
Hemi in its current iteration is done. It can't meet emissions standards and, let's be honest, it is behind on power and economy too. It needs to be recast in aluminum and gain direct injection in order to be competitive again.
Who bought out Chrysler?
Stellantis N.V.
Who is the current owner of Chrysler? Chrysler is currently owned by Stellantis N.V., a multinational automotive corporation formed in January 2021 through the merger of Fiat Chrysler Automobiles (FCA) and the French automaker Groupe PSA.
