Why did Subaru stop making the BRAT?
Subaru discontinued the production of its iconic BRAT model in the early 1990s due to a combination of factors, including changing consumer preferences, safety concerns, and evolving regulatory environments. The BRAT, a compact pickup truck with a unique rear-facing jump seats, was a popular choice for outdoor enthusiasts and those seeking a versatile vehicle, but its time in the market eventually came to an end.
The Rise and Fall of the Subaru BRAT
The Subaru BRAT, short for "Bi-drive Recreational All-terrain Transporter," was first introduced in 1978 and quickly gained a loyal following. Its unique design, which featured a small truck bed and rear-facing jump seats, made it a popular choice for those who needed the utility of a pickup with the maneuverability of a compact car. The BRAT was particularly popular in the United States, where it was marketed as a rugged, all-terrain vehicle that could handle both on-road and off-road adventures.
However, as consumer preferences shifted towards larger, more comfortable vehicles in the late 1980s and early 1990s, the BRAT's niche appeal began to wane. Additionally, safety concerns arose around the rear-facing jump seats, which were not subject to the same safety regulations as traditional forward-facing seats. Subaru faced increasing pressure to address these concerns and ultimately decided to discontinue the BRAT in the early 1990s.
Regulatory Changes and the BRAT's Demise
The BRAT's discontinuation was also influenced by evolving regulatory environments. In the United States, the National Highway Traffic Safety Administration (NHTSA) began to implement stricter safety standards for vehicles, including requirements for airbags and other passive safety features. The BRAT's unique design, with its rear-facing jump seats, did not easily accommodate these new safety regulations, making it increasingly difficult for Subaru to continue producing the model while ensuring compliance.
Additionally, changes in import tariffs and trade agreements, such as the implementation of the Chicken Tax in the 1960s, made it less economically viable for Subaru to continue importing the BRAT into the United States. The Chicken Tax, a 25% tariff on imported light trucks, made it more expensive for Subaru to bring the BRAT into the country, further contributing to the model's decline.
The BRAT's Legacy
Despite its relatively short production run, the Subaru BRAT has left a lasting impression on automotive enthusiasts and collectors. Its unique design, rugged capabilities, and loyal following have made it a sought-after collector's item, with well-maintained examples commanding high prices in the used car market. The BRAT's legacy continues to inspire Subaru's design and engineering teams, as they strive to create vehicles that balance utility, versatility, and a sense of adventure.
