Why did they stop making Toyota Scion?
Toyota discontinued its Scion brand in 2016 after 13 years of operation. The Scion brand was launched in 2003 as a way for Toyota to appeal to younger, more style-conscious buyers, but it ultimately failed to gain significant traction in the market.
The Rise and Fall of Scion
Scion was introduced in 2003 as a separate brand under the Toyota umbrella, targeting younger buyers with a lineup of quirky, affordable, and customizable vehicles. The brand was initially successful, with models like the xB and tC gaining a cult following among urban millennials. Scion's sales peaked in 2006, with over 173,000 units sold.
However, Scion's popularity began to wane in the late 2000s as the brand struggled to keep up with changing consumer preferences. The economic recession of 2008-2009 also took a toll on Scion's sales, and the brand was unable to recover. By 2015, Scion's sales had dropped to just over 56,000 units, leading Toyota to announce the brand's discontinuation in 2016.
Reasons for Scion's Demise
- Lack of product diversity: Scion's lineup was limited to just a few models, which made it difficult to appeal to a wide range of buyers. As consumer preferences shifted, Scion was unable to keep up with the competition.
- Branding and marketing challenges: Scion struggled to establish a strong brand identity and connect with its target audience. Its marketing efforts were often seen as too quirky or out of touch.
- Changing consumer preferences: The rise of SUVs and crossovers in the late 2000s and early 2010s made Scion's small, boxy vehicles less appealing to many buyers.
- Lack of profitability: Scion's low-priced vehicles and high customization options made it difficult for the brand to turn a profit, ultimately leading to its demise.
In the end, Scion's failure to adapt to changing market conditions and maintain a strong brand identity led to its downfall. Toyota decided to fold the Scion brand back into its main lineup, with many of the Scion models being rebranded as Toyota models.
Why did Toyota get rid of Scion?
Unfortunately, Scion ended up being a little TOO cheap and economical, so Scion became just a slightly different version of Toyota, and was eventually shut down due to slow sales etc. The reasons it will likely not come back are: Cost. It's expensive to make a new brand. (Marketing, production, etc.) Chip shortage.
How many miles will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles.
Is Toyota bringing back Scion?
It's always possible Toyota could decide to bring back Scion vehicles in the coming years. However, for the time being, it seems Scion has met its end, and Toyota is not continuing forward with its side branch of cars. The CoPilot car shopping app is the smartest way to buy a car.
What are the most reliable car brands?
The Scores:
| Rank | Brand | Predicted Reliability Score (100-point scale) |
|---|---|---|
| 1 | Subaru | 68 |
| 2 | Lexus | 65 |
| 3 | Toyota | 62 |
| 4 | Honda | 59 |
Is a Scion really a Toyota?
Some Scion models gained mainstream appeal, but the brand was discontinued and absorbed back into Toyota in 2016. The Scion iM was rebranded as the rebadged Toyota Corolla iM, and evolved into the Corolla Hatchback. The Mazda-built iA subcompact sedan was rebadged as the Toyota Yaris, and discontinued in 2020.
Can you still get Scion parts?
It doesn't matter if your xA or iQ are no longer in production, Toyota still builds and tests OEM Scion parts. Olathe Toyota Parts Center stocks these genuine Scion parts and accessories. The Scion is a dependable vehicle, but everyday use can cause some parts to wear out.
Which is better stock or Scion?
A scion is a piece of young stem or bud that is inserted into a rootstock. Scion is chosen for good fruit quality, flowers, disease resistance, etc. A rooted stem that is grafted into a scion or bud is called a stock. Stock is chosen for its adaptability, disease tolerance, etc.
What are the bad years for Scion?
While the Scion xB generally fares well in reliability, it's essential to be mindful of its problematic years - particularly 2006, 2008, and 2009.
Are Scions reliable cars?
The Scion xB is generally seen as a reliable vehicle. According to Consumer Reports, the Scion xB has consistently scored well in the reliability category throughout its production years.
Why did Scion flop?
Interestingly, one of the reasons Scion failed was that their target demographic were not buying into the brand at all (for multiple reasons) but the older, middle aged people were the ones buying into it.
