Why did Toyota discontinue Supra?
Toyota discontinued the iconic Supra sports car in 2002 after a 24-year production run. The decision was driven by a combination of factors, including declining sales, changing consumer preferences, and the challenges of maintaining a niche sports car model in a shifting automotive landscape.
Declining Sales and Changing Preferences
The Supra had been a staple of Toyota's lineup since the late 1970s, but by the early 2000s, its sales had begun to decline significantly. The high-performance, rear-wheel-drive sports car segment was losing popularity as consumers increasingly gravitated towards more practical, family-oriented vehicles.
Additionally, the Supra faced increasing competition from other sports car models, both from Toyota's own lineup and from rival automakers. The rise of more affordable, yet still capable, sports cars made the Supra's high-end price tag less appealing to many buyers.
Challenges of Maintaining a Niche Model
Producing a low-volume, niche sports car like the Supra presented significant challenges for Toyota. The high development and manufacturing costs associated with a specialized model made it increasingly difficult to justify its continued production, especially in the face of declining sales.
Furthermore, the Supra's aging platform and technology made it increasingly difficult to keep up with the rapid advancements in the automotive industry. Updating the Supra to meet evolving safety, emissions, and performance standards would have required significant investment, which Toyota likely deemed not worth the effort for a model with dwindling sales. p>
Conclusion
In the end, the combination of declining sales, changing consumer preferences, and the challenges of maintaining a niche sports car model led Toyota to discontinue the Supra in 2002. While the Supra remains a beloved and iconic sports car, its discontinuation was a pragmatic business decision for Toyota, reflecting the realities of the evolving automotive market.
Why was Supra banned?
Because of significant shortcomings in its ability to maintain its reliability over time, the National Highway Traffic Safety Administration decided to outlaw the Toyota Supra model year 1994.
Why is the Supra being discontinued?
The Toyota Supra was discontinued in 2002 primarily due to a combination of factors, including: Declining Sales: The sports car market was shrinking in the early 2000s, and the Supra's sales were not enough to justify continued production.
Will there be a 2025 Supra?
Pricing and Which One to Buy. The price of the 2025 Toyota GR Supra starts at $57,345 and goes up to $60,495 depending on the trim and options. The four-cylinder is removed from the menu for 2025, making the six-cylinder Supra the only one you can buy.
Is Toyota making a V8 Supra?
Toyota will enter the Supra in the Supercars Championship starting in 2026. The Supra race car will be powered by the 2UR-GSE V-8 engine, previously found in the Lexus IS F, RC F, GS F, and LC500 coupe.
Will there be a 2024 Supra?
Toyota's flagship sports car carries over to 2024 with few changes, but it does add a 45th Anniversary Edition model to the lineup, and only 900 will be produced.
Are Supras still illegal?
Supra was made from 93 through 98 to be sold in the US. If it's a rhd those are legal now too up to 98. Only stipulation is if you're in California. You have to get it legal through CARB.
Is the Toyota MR2 coming back?
The MR2 is slated to arrive in showrooms in 2026, with a reported starting price of over US$65,000 (approximately NZ$105,800). Production will be handled by Toyota's in-house GRMN studio (Gazoo Racing tuned by Meister of Nurburgring).
Is there going to be a 2026 Supra?
The 2026 Toyota GR Supra is expected to make around 450-500 horsepower and at least 442 pound-feet of system output. No mention of a manual transmission just yet.
Will there be a 2025 Toyota Supra?
The 2025 GR Supra is expected to arrive on dealer lots this fall with a starting Manufacturer's Suggested Retail Pricing (MSRP) of $56,250 plus Dealer Processing and Handling (DPH) of $1,095 for the GR Supra 3.0 model.
Is the 2024 Supra a BMW?
Toyota made a prudent business decision and partnered with BMW to engineer the 2024 GR Supra. This two-seater devours curves as much as it loves a wide open road.
