Why is Dodge getting rid of the Durango?
Dodge, the iconic American automaker, has announced that it will be discontinuing the Durango SUV, a popular and long-running model in its lineup. This decision comes as the company shifts its focus towards its core muscle car offerings and electrification efforts.
Reasons for Discontinuing the Durango
According to industry analysts, Dodge's decision to discontinue the Durango is driven by several factors:
- Changing Consumer Preferences: The SUV market has become increasingly crowded, with a wide range of options available to consumers. As consumer preferences shift towards more fuel-efficient and technologically advanced vehicles, the Durango's aging design and lack of significant updates in recent years have made it less appealing to buyers.
- Dodge's Electrification Strategy: Dodge has announced plans to transition its lineup towards electrified and hybrid models, with a focus on its iconic muscle car offerings like the Challenger and Charger. The Durango, as a traditional SUV, does not fit well into this new strategic direction.
- Production Capacity Constraints: Dodge's manufacturing facilities are currently stretched thin, with the company prioritizing the production of its more profitable and in-demand models. The Durango, with its relatively lower sales volumes, has become a lower priority in the company's production plans.
These factors have collectively led Dodge to the decision to discontinue the Durango, allowing the company to focus its resources on developing and promoting its next generation of vehicles that better align with the evolving market and consumer preferences.
Impact on Dodge Customers
The discontinuation of the Durango will undoubtedly impact Dodge's existing and potential customers. Those who have been loyal to the Durango brand may be disappointed by the news, as the SUV has been a staple in Dodge's lineup for over two decades. However, Dodge has assured its customers that it will continue to support the Durango with parts and service, even as production winds down.
For customers in the market for a new SUV, Dodge's decision may open up opportunities to explore alternative models from the company's lineup, such as the Durango's larger sibling, the Dodge Challenger, or the brand's upcoming electrified offerings. Dodge's focus on its core muscle car heritage and electrification efforts may also appeal to a new generation of buyers seeking a blend of performance and sustainability.
The Future of Dodge
The discontinuation of the Durango is part of a broader strategic shift for Dodge, as the company navigates the changing automotive landscape. While the Durango's departure may be bittersweet for some, it reflects Dodge's commitment to aligning its product portfolio with the evolving needs and preferences of its customer base. As the company continues to invest in its electrification and muscle car initiatives, it remains to be seen how Dodge will shape the future of the automotive industry.
Is there going to be a 2025 Durango?
As the only vehicle in its class with an available V8 engine 2, the 2025 Dodge Durango has ruthless strength under the hood. Pair either of our HEMI® V8 engines with this SUV's no-holds-barred all-wheel-drive system to access Best-in-Class V8 power 3 and a Best-in-Class V8 driving range of over 540 miles 4.
Why are they discontinuing the Dodge Durango?
As Stellantis started dropping options like the Dodge Charger and Challenger, interest in the Durango declined. It sold 69,195 sales in 2023 while the Chevrolet Tahoe sold 110,326 models. Instead of revamping the Durango to maintain its brawny image, Stellantis is going in a different direction with the brand.
Is Dodge making a 2024 Durango?
Performance-inspired and maximized for driver comfort, the cockpit of the 2024 Dodge Durango makes you the center of your next big drive. Featuring ample cargo space and exceptional accessibility, this beast of an SUV is ready to match the lifestyle you were born for.
What car is Dodge discontinuing?
Why is Dodge Discontinuing the Charger and Challenger Lineups? 2023 is the final year for production of the legendary Dodge Charger and Challenger models, marking an end to both the America muscle car icons.
What will Dodge replace the Durango with?
2026 Dodge Stealth
One: The Dodge Durango is discontinued and replaced by the rumored 2026 Dodge Stealth three-row SUV.
What does SRT stand for?
Street & Racing TechnologyStreet and Racing Technology / Full name
What car is comparable to the Durango?
Most buyers looking for a spacious interior will be suited well by the Kia Telluride or Hyundai Palisade, which ride like luxury cars and offer perfectly adequate power. Nissan's Pathfinder is not as polished as those models, though it comes close, generally costs less, and can tow more.
What cars are Dodge discontinuing?
So, why is Dodge discontinuing the Charge and Challenger? The two main reasons why the Dodge Challenger and Dodge Charger are discontinued for 2023 are because of the new focuses for Stellantis. Stellantis is the parent company of Dodge and it's heavily investing in electrified vehicles and SUVs.
Is this the last year for the Durango?
A literal Last Call was ordered for 2024 models, but 2025 marked 20 years of Hemi-toting Durangos, so, of course, Dodge had to celebrate that. Now, the automaker is again extending production of the V-8 Durango, pushing it into 2025.
Why is Dodge discontinuing everything?
Dodge CEO Tim Kuniskis has announced that the current versions of the Charger and Challenger will be their last, at least for the foreseeable future. Production officially ended in December 2023 due to the parent company's transition to cleaner and more efficient electric vehicles (EVs).
