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Why is Ford discontinuing the escape?

Ford Motor Company has announced that it will be discontinuing the Escape, one of its popular SUV models, by the end of 2024. This decision is part of the automaker's broader strategy to shift its focus towards electric vehicles and larger, more profitable models.


Reasons for Discontinuing the Escape


According to Ford's executives, the primary reasons for discontinuing the Escape are:



  • Declining sales of compact SUVs in the United States, as consumers increasingly favor larger, more spacious vehicles. The Escape's sales have been steadily declining in recent years, making it less profitable for Ford to continue producing the model.

  • Ford's strategic shift towards electric vehicles and larger, more profitable models, such as the F-150 pickup truck and the Expedition SUV. The company is investing heavily in the development of its electric vehicle lineup, including the Mustang Mach-E and the upcoming all-electric F-150 Lightning.li>
  • The need to streamline its product portfolio and focus on its most successful and profitable models, in order to remain competitive in the rapidly evolving automotive industry. Ford is aiming to simplify its lineup and reduce complexity, which includes discontinuing slower-selling models like the Escape.li>

The discontinuation of the Escape is part of Ford's broader strategy to adapt to changing consumer preferences and market conditions, as the company seeks to position itself for long-term success in the increasingly competitive automotive landscape.


Impact on Consumers and the Automotive Industry


The discontinuation of the Escape will have several implications for consumers and the broader automotive industry:



  • Consumers who have been loyal to the Escape may need to consider alternative compact SUV options, as the model will no longer be available for purchase after 2024. This could lead to increased competition in the compact SUV segment, as other automakers seek to capture these consumers.li>
  • The decision to discontinue the Escape reflects a broader industry trend towards larger, more profitable vehicles, as well as a growing focus on electric and hybrid models. This shift could have ripple effects throughout the automotive industry, as other automakers adjust their product strategies to align with changing consumer preferences.li>
  • The discontinuation of the Escape may also impact the used car market, as the model's availability and pricing could be affected by its impending discontinuation. Consumers looking to purchase a used Escape may need to act quickly before the model becomes scarce.li>

Overall, the discontinuation of the Ford Escape is a strategic decision that reflects the changing dynamics of the automotive industry, as automakers adapt to evolving consumer preferences and market conditions.

Will there be a 2024 Ford Escape?


The price of the 2024 Ford Escape starts at $30,840 and goes up to $40,955 depending on the trim and options. We'd go with the ST-Line model as it's the cheapest way to unlock the more powerful 250-hp turbocharged 2.0-liter four-cylinder. Doing so requires the Select package, which also adds all-wheel drive.



Is Ford going to cancel the escape?


As Ford Authority reported in November 2023, Ford's new master contract agreement with the United Auto Workers (UAW) stated that the Escape and Lincoln Corsair would only be built through the “planned product lifecycle” of each, after which an “all new EV product will be added.”



What are the negatives with the Ford Escape?


Lows Low-adrenaline driving experience, needlessly stiff ride, hard plastic interior panels in lower trims give off cheap-car vibes. Verdict The Escape checks the key compact SUV boxes on paper, but its second-rate interior, forgettable driving dynamics, and bumpy ride put it behind rivals.



What is the issue with Ford Escape?


Common problems with the 2021 Ford Escape include engine problems, transmission problems, and structure problems.



Why are Ford Escapes being discontinued?


Ford's discontinuing these unprofitable or marginally profitable vehicles is understandable because of its need to generate huge profits to fund EV development necessary to meet CAFE and emission control standards. Sales of Escape are much lower than sales of the Rav4, CR-V, Rogue, and Equinox.



What's replacing the Ford Escape?


Although there have been reports of Ford phasing out this model and eventually replacing it with an all-electric lineup, the 2025 Ford Escape is set to debut before these changes take place.



Will there be a 2026 escape?


Will there be a 2026 Ford Escape? As of this writing, the 2025 Escape looks like it will be the last.



What SUV is equal to a Ford Escape?


Competitors like the Honda CR-V, Toyota RAV4, and Mazda CX-5 also feature their own engine options, but the Ford Escape stands strong with its versatile offerings.



Why is Ford recalling escapes?


Ford Motor Company (Ford) is recalling certain 2020-2024 Ford Escape, and 2021-2024 Lincoln Corsair vehicles. A manufacturing defect in one or more of the high voltage battery cells may result in an internal short circuit and battery failure.



How long will a 2024 Ford Escape last?


150,000 to 200,000 miles
On average, a Ford Escape can last anywhere from 150,000 to 200,000 miles or about 10-15 years with the proper care.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.