Why is Ford eliminating the Edge?
Ford's decision to discontinue the Edge has left many car enthusiasts and loyal customers wondering about the reasons behind this move. As a mid-size SUV that has been a staple in Ford's lineup for years, the Edge has enjoyed popularity for its practicality, performance, and affordability. However, the automotive industry is evolving rapidly, and Ford's strategy reflects these changes. Let’s dive into the key reasons behind this decision.
1. Shifting Focus to Electric Vehicles (EVs)
One of the primary reasons Ford is eliminating the Edge is its commitment to transitioning toward electric vehicles. The automotive industry is undergoing a significant transformation, with manufacturers investing heavily in EV technology to meet stricter emissions regulations and growing consumer demand for sustainable transportation. Ford has already announced ambitious plans to electrify its lineup, including the introduction of models like the Mustang Mach-E and the F-150 Lightning. By discontinuing the Edge, Ford can reallocate resources to develop and produce more EVs.
2. Declining Sales and Market Trends
Another factor influencing Ford's decision is the changing preferences of SUV buyers. While the Edge has been a reliable choice for many, the mid-size SUV segment has become increasingly competitive. Consumers are gravitating toward larger SUVs or compact crossovers, leaving mid-size models like the Edge struggling to maintain their market share. Declining sales figures for the Edge likely played a role in Ford's decision to phase it out.
3. Streamlining the Product Lineup
Ford has been working to streamline its product lineup to focus on its most profitable and in-demand models. By eliminating slower-selling vehicles like the Edge, the company can reduce production complexity and focus on models that align with its long-term strategy. This approach allows Ford to optimize its manufacturing processes and improve overall efficiency.
4. Investment in New Technologies
As part of its broader strategy, Ford is investing heavily in advanced technologies, including autonomous driving systems and connected vehicle features. Discontinuing the Edge frees up resources that can be directed toward these innovations, ensuring that Ford remains competitive in the rapidly evolving automotive landscape.
What Does This Mean for Edge Owners?
If you currently own a Ford Edge, there’s no need to worry. Ford will continue to provide parts and service support for the Edge for years to come. Additionally, the discontinuation of the model may increase its resale value in the short term, as it becomes a rarer vehicle on the market. However, if you’re considering purchasing a new Edge, now might be the time to act before inventory runs out.
Conclusion
Ford’s decision to eliminate the Edge is a strategic move that reflects the company’s focus on the future of mobility. By prioritizing electric vehicles, streamlining its lineup, and investing in cutting-edge technologies, Ford is positioning itself to remain a leader in the automotive industry. While it’s always sad to see a beloved model go, the Edge’s legacy will live on as Ford continues to innovate and adapt to the changing demands of the market.
Frequently Asked Questions
Why is Ford discontinuing so many cars?
The global push toward electrification and the rapid rise of EVs played a pivotal role in Ford's shift away from cars. With the growing concern for climate change and the need for sustainable transportation solutions, automakers have embraced EVs as the future of mobility.
What does Ford plan to replace the Edge with?
The Ford Fusion Active – It's Back and It's SUV-ish
The Ford Fusion Active is rumored to make a comeback in 2025—this time as a crossover. Ford is taking a familiar name and reinventing it to fill the void left by the Edge and its smaller sibling the Escape.
Why is Ford getting rid of the Edge?
ChevyAg said: Ford is discontinuing the Edge after the 2023 models to make room for more EVs. The wife really likes the Edge as we are needing to downsize since we have a child starting to drive. My initial thought is to not purchase an Edge, cause the value should go down more since it is being discontinued.
Is there going to be a 2025 Ford Edge?
All these upgrades could turn your drive into a full-on entertainment. Experience. The current price it starts around $39,000. For the base SE trim and climbs to about $48,000 for the loaded ST.
Is the Ford Edge considered a good car?
Overall, the Ford Edge is considered a good car due to its reliability, comfort, and functionality. However, it's important to note that some earlier models may have more reported issues.
Why is Ford discontinuing the Escape?
Ford Escape: Despite its popularity, the Escape will be phased out to make way for new innovations and models in the crossover category.
What Ford Edge is being recalled?
Recall no. Ford Motor Company (Ford) is recalling certain 2021-2022 Bronco, F-150, Edge, Explorer, Lincoln Nautilus, and Lincoln Aviator vehicles equipped with either a 2.7L or 3.0L Nano EcoBoost engine. The engine intake valves may break while driving, which can result in engine failure and a loss of drive power.
What is the major problem with Ford Edge?
Common problems with the 2020 Ford Edge include engine problems, transmission problems, and forward collision avoidance system problems. Three recalls have been issued for this vehicle, two involving the transmission (one for missing bolts, one for inadequate lubrication) and one for an inoperative rearview camera.
What will replace the Ford Edge in 2024?
What Will Replace the Ford Edge in 2024? While no direct replacement has been announced yet, Ford is investing heavily in electric vehicles. Models such as the all-electric Ford Mustang Mach-E may attract former Edge enthusiasts looking for innovative features, sustainability, and a sporty ride.
What years should you stay away from a Ford Edge?
2011-2013: Frequent power loss, a malfunctioning door ajar light, and power steering problems were reported. This affected vehicle performance and compromised driver safety. 2015-2017: Ford Edge owners frequently complained about the vista roof glass cracking and a clunking sound.
