Why is it not called Dodge Ram anymore?
The Dodge Ram is no longer called the Dodge Ram. In 2010, Chrysler decided to rebrand the Dodge Ram as simply the "Ram" truck. This change was made to establish the Ram brand as a separate entity from the Dodge brand.
The History of the Dodge Ram
The Dodge Ram was first introduced in 1981 as a full-size pickup truck. It was named the "Ram" after the Ram hood ornament that had been used on Dodge trucks since the 1930s. The Dodge Ram quickly became a popular and successful truck, known for its rugged design and powerful engine options.
In the late 1990s, Chrysler decided to spin off the Ram truck line into its own brand, separate from the Dodge brand. This was part of a larger strategy to create distinct brand identities for Chrysler's various vehicle lines.
The Rebranding to Ram
In 2010, Chrysler officially rebranded the Dodge Ram as the "Ram" truck. This change was made to further establish the Ram brand as a standalone entity, with its own unique identity and marketing. The Dodge name was removed from the truck, and the Ram brand was given its own logo, advertising, and dealer network.
The reasons for this rebranding were twofold:
- Differentiation: Separating the Ram brand from Dodge allowed Chrysler to better differentiate its truck lineup from its passenger car lineup, giving each brand a clearer identity and focus.
- Growth: By establishing Ram as its own brand, Chrysler could invest more resources into developing and marketing the Ram trucks, allowing the brand to grow and compete more effectively in the highly competitive truck market.
Since the rebranding, the Ram brand has continued to evolve and expand, with the introduction of new truck models, SUVs, and commercial vehicles. The decision to rebrand the Dodge Ram as simply the Ram has proven to be a successful strategy for Chrysler, allowing the truck line to thrive as a distinct and well-recognized brand.
Are RAM trucks in trouble?
In September, Stellantis recalled nearly 1.5 million Ram pickup trucks worldwide to fix a software problem that can disable the electronic stability control system. Last week Stellantis announced that CEO Carlos Tavares was stepping down after nearly four years in the top spot of the carmaker.
Why is Ram not called Dodge anymore?
In 2009, Dodge's parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
Why did Dodge start calling their trucks Ram?
In 1933, the brand added a ram hood ornament to the line of pickup trucks, and consumers noted the connection between Dodge and the ram symbol before Ram became a separate brand. In 1981, Chrysler created the Dodge Ram 1500 pickup truck, and it quickly developed a reputation as a dependable workhorse.
Is it still Dodge Ram or just Ram?
In 2009, Dodge's parent company, Chrysler, made RAM a stand-alone name for their pickup trucks. If you own a truck made before 2009, it's called a Dodge RAM, and all post-2009 pickup trucks are simply RAM trucks.
Why is Dodge trucks called Ram?
In the late 70s, a ram's head mascot began to appear on Dodge D Series pickups, which, starting in 1981, became known as Dodge Ram. You can also find it on Ramcharger SUVs. The full-size vans of this brand received the name Ram Van, and the brand symbol at that time was a five-pointed star.
What was Dodge originally called?
the Dodge Brothers Company machine
Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit-based automakers like Ford.
Did the Rams change their name?
The Rams franchise remained in the metro area until 1994, when they moved to St. Louis, and were known as the St. Louis Rams from 1995 to 2015. The Rams franchise returned to Los Angeles in 2016.
Why did Ram drop Dodge's name?
Chrysler, now under the ownership of Daimler-Benz, recognized the growing importance of the truck segment and made a strategic decision to separate the Ram brand from Dodge. In 2009, the divorce was finalized, with Ram becoming a standalone brand focused solely on trucks.
What are Dodge Rams called now?
We're here to answer that question for you. Before 2009, trucks sold were called Dodge Ram, and after 2009, Ram now stands alone as its own brand.
Why did Dodge stop using the Ram logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them. This meant Dodge had to produce a new logo, but the brand decided to do something even better… they produced two!
