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Why is Peugeot not sold in the USA?

Peugeot, the iconic French automaker, has not been sold in the United States for over 25 years. The primary reason for this is the company's historical struggles to establish a successful and profitable presence in the highly competitive American car market.


Peugeot's Challenges in the USA


Peugeot's attempts to enter the US market have been plagued by a variety of challenges over the years:



  • Brand Unfamiliarity: Peugeot is a well-known brand in Europe, but it has struggled to gain widespread recognition and acceptance among American consumers, who are more familiar with domestic and Japanese automakers.

  • Quality Concerns: In the past, Peugeot vehicles have faced quality issues and reliability problems, which have made them less appealing to American buyers who expect high-quality, dependable cars.

  • Lack of Dealer Network: Peugeot has had difficulty establishing a robust dealer network in the US, which is crucial for providing sales and service support to customers. Without a strong dealer presence, the brand has struggled to gain traction.li>
  • Regulatory Challenges: Adapting Peugeot's vehicles to meet strict US safety and emissions regulations has been a significant hurdle, requiring costly modifications and delaying the company's market entry.


These factors, combined with the highly competitive nature of the American automotive market, have made it challenging for Peugeot to gain a foothold in the US and maintain a sustainable presence.


Peugeot's Withdrawal from the USA


Peugeot first entered the US market in the 1950s, but its sales never reached significant levels. In the 1980s and 1990s, the company made several attempts to re-enter the market, but these efforts were ultimately unsuccessful. In 1991, Peugeot officially withdrew from the US, citing the high costs and challenges of competing in the American market.p>

Since then, Peugeot has not returned to the US, focusing instead on its core European and global markets. The company has continued to evolve and introduce new models, but the American market remains elusive for the French automaker.


Future Prospects for Peugeot in the USA


While Peugeot has not had a presence in the US for over two decades, there have been occasional rumors and speculation about the company's potential return. However, the challenges that Peugeot faced in the past still persist, and the company would need to invest significant resources to overcome them.


Some industry analysts believe that Peugeot's recent acquisition by the Stellantis group, which also owns Fiat Chrysler Automobiles (FCA), could potentially open the door for a future re-entry into the US market. However, any such plans would likely be long-term and would require a carefully planned strategy to succeed in the highly competitive American automotive landscape.

How much is a Peugeot car in the US?


We have all vehicles covered from the cheapest Peugeot model (Peugeot 505 priced from $1,430) to the most expensive (Peugeot 508 priced up to $87,340). You can also stay up to date with the latest & most comprehensive Peugeot reviews from our team of expert motoring journalists.



Will Peugeot come back to the USA?


No U.S. Comeback for Peugeot, Stellantis CEO Tavares Says No U.S. Comeback for Peugeot, Stellantis CEO Tavares Says. Stellantis has a strong presence in the U.S. through its legacy brands Chrysler, Dodge, Jeep and Ram.



What Peugeot cars were sold in the US?


Peugeot started official imports to the United States in 1958 with the 403 sedan, followed by the 403 wagon in 1960. The 404 sedan was launched in 1962 and the wagon in 1964. In 1970, Peugeot introduced the 504 sedan in 1970, followed by the 504 wagon the next year.



What is Peugeot called now?


Stellantis
On 16 July 2020, both companies announced the new name for their merged operations, Stellantis. The deal closed on 16 January 2021. As of 2022, Stellantis is the fourth largest automaker by sales behind Toyota, Volkswagen Group, and Hyundai Motor Group. Peugeot S.A.



Can I buy a Peugeot in America?


PSA will reportedly return to selling Peugeots here by 2026, for the first time since it exited the North American market in the early 1990s. French car company Peugeot will start selling cars in the United States again, and Automotive News reported the first products could be here by around 2026.



Why is there no Peugeot in the US?


Market Strategy: Peugeot withdrew from the US market in 1991 due to declining sales and profitability. The company has since focused on strengthening its position in Europe and emerging markets.



Why are French cars not allowed in the US?


French cars, such as those from manufacturers like Renault and Peugeot, and Skoda cars (a Czech brand under the Volkswagen Group) are not sold in the USA for several reasons: Regulatory Compliance: The US has stringent safety and emissions regulations that can be costly and complex for foreign manufacturers to meet.



Does Peugeot use a Toyota engine?


The C1 was launched in a joint project between Peugeot and Toyota in 2005. The model line up was the Citroen C1, Peugeot 107 and Toyota Aygo. Peugeot and Citroen built the models, while Toyota supplied the engines.



Can I buy a Peugeot in the USA?


Peugeot abandons U.S. market after more than 30-year run
After five years of steadily dwindling sales, French automaker Peugeot S.A. calls it quits in the U.S.



Did Toyota buy Peugeot?


From January 2021, Toyota will take financial ownership of the Toyota Peugeot Citroën Automobile Czech s.r.o. (TPCA) plant in Kolin (Czech Republic), the manufacturing joint venture that produces the compact A-segment models12.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.