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Why is the new Tacoma so expensive?


The Toyota Tacoma has long been a favorite among truck enthusiasts for its reliability, off-road capabilities, and rugged design. However, many potential buyers have noticed that the latest Tacoma models come with a hefty price tag. In this article, we’ll explore the reasons behind the rising costs of the new Tacoma and what makes it stand out in today’s competitive truck market.


1. Advanced Technology and Features


The new Tacoma is packed with cutting-edge technology and features that cater to modern drivers. These include:



  • Enhanced safety systems such as Toyota Safety Sense, which includes adaptive cruise control, lane departure warning, and automatic emergency braking.

  • Upgraded infotainment systems with larger touchscreens, smartphone integration (Apple CarPlay and Android Auto), and premium audio options.

  • Off-road-specific features like Multi-Terrain Select, Crawl Control, and locking rear differentials for superior performance on challenging terrains.


These advanced features not only improve the driving experience but also add to the overall cost of production, contributing to the higher price of the Tacoma.


2. Improved Performance and Powertrain Options


The latest Tacoma models offer improved performance, thanks to upgraded powertrains and engineering. Buyers can expect:



  • More powerful and fuel-efficient engine options, including hybrid variants in some trims.

  • Enhanced towing and payload capacities, making the Tacoma a versatile choice for work and recreation.

  • Refined suspension systems for a smoother ride both on and off the road.


These performance upgrades require significant investment in research and development, which is reflected in the vehicle’s price.


3. Rising Production Costs


Like many other vehicles, the Tacoma’s price is influenced by global economic factors. These include:



  • Increased costs of raw materials such as steel and aluminum.

  • Supply chain disruptions and semiconductor shortages, which have driven up manufacturing expenses.

  • Higher labor costs in production facilities.


These factors have affected the entire automotive industry, and the Tacoma is no exception.


4. Market Demand and Brand Reputation


The Toyota Tacoma has a strong reputation for reliability and durability, which has created high demand among consumers. Key factors include:



  • A loyal customer base that values the Tacoma’s proven track record.

  • Increased interest in midsize trucks for both personal and professional use.

  • Resale value that remains high, making it a worthwhile investment for many buyers.


High demand allows Toyota to price the Tacoma competitively, knowing that buyers are willing to pay a premium for its quality and performance.


Conclusion


The new Toyota Tacoma’s higher price tag is a result of its advanced technology, improved performance, rising production costs, and strong market demand. While it may seem expensive at first glance, the Tacoma offers exceptional value for those seeking a reliable, feature-packed, and capable midsize truck. If you’re considering purchasing one, it’s worth evaluating how these factors align with your needs and budget.


Frequently Asked Questions

Will the 2024 Toyota Tacoma hold its value?


2024 Tacoma
This car retains a stunning 62.6% of its value after five years, the highest out of any Toyota!



What truck holds value the longest?


7 Long-Lasting Trucks that Hold Their Value

  • 2011 Toyota Tacoma.
  • 2015 Dodge Ram 1500.
  • 2015 Toyota Tundra.
  • 2011 Chevrolet Avalanche.
  • 2014 Ford F-150.
  • 2014 Chevrolet Silverado.
  • 2012 Nissan Frontier.
  • 2022 Best Midsize Trucks: Featuring Santa Cruz vs Maverick.



Why do people love Toyota Tacomas so much?


  • it has a high resale value
  • it's comfortable to drive
  • it has outstanding off-road abilities
  • its payload capacity exceeds most rivals
  • it has easy-to-use technology
  • its interiors are decently laid out
  • it has decent gas mileage
  • they are considered by many customers to be bullet proof



How much should I pay for a 2024 Toyota Tacoma?


Pricing for the 2024 Toyota Tacoma trims ranges from $31,500 to $52,100, so there's an option for any budget! Add in our new Toyota specials, and Opelika drivers will surely find a truck that aligns with their price range. Review the full Toyota Tacoma price range below: 2024 Tacoma SR – $31,500 MSRP.



Are Tacomas more reliable than Fords?


Ford F-150 vs. Toyota Tacoma dependability sees both trucks offer strong ratings. However, J.D. Power awarded the 2023 Ford F-150 a Quality & Reliability score of 86 out of 100. Meanwhile, they handed the 2023 Toyota Tacoma a Quality & Reliability score of 83 out of 100.



Is the 2024 Tacoma bigger?


Also worth noting is that the 2024 model is 7% larger than the 2023 Tacoma, giving you more cargo space in the truck bed, which is available in five-foot and six-foot sizes.



What year of Tacoma to stay away from?


While most Tacomas enjoy a long history of reliability, there are a few years that are not good investments. Out of all of the years the Tacoma has been on the road, avoid the 2016-2017 years. Other years with issues include 2006-2009, 2011, and 2012.



Is Toyota Tacoma the most reliable truck?


2021 Toyota Tacoma: Midsize Truck
The Tacoma is a bestseller for Toyota, holds its value better than most rivals, and is the most dependable midsize truck in J.D. Power's study. These merits help make up for deficiencies experienced behind the wheel. The cabin isn't exactly ergonomic or comfortable.



Do Toyota Tacoma trucks hold their value?


CarEdge has conducted research that confirms the Tacoma's excellent resale value. The website states that after five years, a Tacoma usually depreciates by 33% and has a residual value of approximately $28,011. This depreciation rate is noteworthy due to its gradual decline.



Do you need premium gas for 2024 Tacoma?


For reference -- here's what the 2024 Tacoma owners manual say about fuel grade / octane: You must only use unleaded gasoline. Select octane rating 87 (Research Octane Number 91) or higher.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.