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Why is Toyota discontinuing Venza?


As the owner of Kevin's Autos, a trusted auto service provider with years of experience in the industry, I've been closely following the recent news about Toyota's decision to discontinue the Venza crossover SUV. This move by one of the world's largest automakers has sparked discussions and raised questions among car enthusiasts and industry experts alike.


The Rise and Fall of the Toyota Venza


The Toyota Venza was first introduced in 2008 as a midsize crossover SUV, designed to bridge the gap between a traditional sedan and a larger SUV. It was marketed as a versatile and comfortable vehicle, offering a blend of practicality, style, and performance. However, despite its initial popularity, the Venza struggled to maintain a strong foothold in the highly competitive crossover market.


According to industry analysts, the Venza's sales numbers have been declining in recent years, with the model failing to keep up with the growing demand for larger, more rugged SUVs and pickup trucks. The Venza's relatively niche positioning and lack of a distinct identity within Toyota's lineup have been cited as key factors contributing to its declining popularity.


Toyota's Strategic Shift


Toyota's decision to discontinue the Venza is part of a broader strategic shift within the company. The automaker is focusing its efforts on developing and promoting its more successful and popular models, such as the RAV4, Highlander, and Tacoma, which have consistently been strong sellers in the SUV and truck segments.


Additionally, Toyota is investing heavily in the development of its hybrid and electric vehicle technologies, as the industry moves towards a more sustainable future. The discontinuation of the Venza allows Toyota to reallocate resources and production capacity towards these emerging technologies, which are expected to play a crucial role in the company's long-term growth and competitiveness.


The Impact on Consumers


The discontinuation of the Toyota Venza will undoubtedly have an impact on consumers who have been loyal to the model or were considering it as a potential purchase. However, Toyota has assured its customers that it will continue to provide support and maintenance services for the Venza, ensuring that current owners can continue to enjoy their vehicles for years to come.


For those in the market for a new crossover SUV, Toyota's lineup still offers a wide range of options, including the popular RAV4 and Highlander models, which may provide a suitable alternative to the Venza. Consumers should research and test-drive these models to determine which one best fits their needs and preferences.


Conclusion


The discontinuation of the Toyota Venza is a strategic decision by the automaker to streamline its product lineup and focus on its more successful and in-demand models. While the Venza may have had a loyal following, its declining sales and the shifting market trends have ultimately led to its demise. As the industry continues to evolve, Toyota's focus on hybrid and electric vehicles, as well as its popular SUV and truck models, will likely shape the company's future direction and success.

Frequently Asked Questions

What is the disadvantage of Venza?


The 2024 Toyota Venza's aggressive styling borrows cues from Lexus and other luxury brands. Its interior design is upmarket too. On the downside, the Venza doesn't offer as much passenger and cargo space as its rivals, and it's not rated for towing.…



Will Toyota keep making the Venza?


After just four years on the market this time around, the Venza nameplate once again bites the dust. Toyota will discontinue the Venza after the 2024 model year. Its departure will make room for the mid-size 2025 Toyota Crown Signia. The two are quite similar on paper, though the Signia beefs up its offerings a bit.



What is the problem of Toyota Venza?


Multiple Toyota Venza years have seen interior accessory failures. Problems with audio systems and sunroofs are common. These issues particularly hit the 2012 and 2013 models hard. Even the 2021 model isn't exempt, showing these problems still exist in newer generations.



What car is comparable to the Toyota Venza?


Toyota RAV4
Cars similar to 2024 Toyota Venza. The Venza's stablemate, the Toyota RAV4, is perhaps its closest competitor. The Venza's stablemate, the Toyota RAV4, is perhaps its closest competitor. It's more spacious inside, is available as a hybrid, and truly shines in Prime plug-in hybrid form with 42 miles of electric range.



Why is the Toyota Venza discontinued?


When Toyota unveiled the Crown Signia last night, many of us felt the company's SUV lineup was getting too crowded. Toyota seemingly felt the same way, so the Venza will be dropped after the 2024 model year, replaced by the SUV-ified Crown. The Venza will retire just after its fourth birthday.



What is replacing the Toyota Venza?


Toyota has unveiled the all-new 2025 Crown Signia. This sleek and sophisticated hybrid SUV is set to replace the discontinued Toyota Venza. The Crown Signia offers drivers a premium vehicle with cutting-edge technology, refined styling, and exceptional performance.



Why is the Toyota Venza not popular?


The Venza was suffering from declining sales, and was criticized for lack of towing capability, lack of SUV features, and small cargo area.



Is Toyota making a 2024 Venza?


Pricing and Which One to Buy
The price of the 2024 Toyota Venza starts at $36,315 and goes up to $44,460 depending on the trim and options. All Venza models come with all-wheel drive and Toyota Safety Sense as standard kit.



How many miles will a Venza last?


200,000-250,000 miles
According to motorbiscuit.com, a typical Toyota Venza will last 200,000-250,000 miles before it starts to go downhill. A combination of environmental factors and natural wear and tear will contribute to this aging, some of which you have control over and some of which you don't.



Why choose Venza over RAV4?


RAV4 at a Glance. The Toyota Venza and Toyota RAV4 are both two-row SUVs that can enjoy hybrid fuel efficiency. The RAV4 offers more trim levels, but the Venza comes standard with more high-end features. Choose the Toyota Venza for a longer frame; choose the RAV4 for more cargo volume.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.