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Why is Toyota not selling the Land Cruiser?

Toyota has announced that it will no longer sell the iconic Land Cruiser SUV in the United States starting in 2022. This decision has surprised many loyal fans of the rugged and capable off-road vehicle, which has been a staple in Toyota's lineup for decades. However, there are several key reasons behind Toyota's decision to discontinue the Land Cruiser in the U.S. market.


Declining Sales and Shifting Consumer Preferences


One of the primary reasons for the Land Cruiser's discontinuation in the U.S. is its declining sales in recent years. The Land Cruiser has always been a niche product, appealing to a relatively small segment of the market that values its exceptional off-road capabilities and premium price tag. However, as consumer preferences have shifted towards more fuel-efficient and family-oriented SUVs, the Land Cruiser's sales have steadily declined, making it less viable for Toyota to continue offering it in the U.S.


Changing Regulatory Environment


Another factor contributing to the Land Cruiser's discontinuation is the changing regulatory environment in the U.S. Stricter fuel economy and emissions standards have made it increasingly challenging for large, heavy-duty SUVs like the Land Cruiser to comply with these regulations. Toyota has likely determined that the cost of updating the Land Cruiser to meet these standards would outweigh the potential sales and profits, leading to the decision to discontinue the model in the U.S. market.


Shifting Focus to Newer and More Profitable Models


Finally, Toyota's decision to discontinue the Land Cruiser in the U.S. may also be part of a broader strategy to shift its focus and resources towards newer and more profitable models in its lineup. The company has been investing heavily in the development of hybrid and electric vehicles, as well as more mainstream SUVs and crossovers that are better aligned with current consumer preferences. By discontinuing the Land Cruiser, Toyota can redirect its resources towards these more promising product segments and better position itself for the future of the automotive industry.


In conclusion, while the discontinuation of the Land Cruiser in the U.S. market may be disappointing for some loyal fans, it is a strategic decision by Toyota that reflects the changing dynamics of the automotive industry and the company's shifting priorities. As consumer preferences and regulatory environments continue to evolve, Toyota must adapt its product lineup to remain competitive and successful in the long run.

Will Toyota bring the Land Cruiser back to the US?


SALT LAKE CITY, Utah (August 1, 2023) – Legends never die. Toyota's off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin.



Can I preorder a 2024 Land Cruiser?


This model has evolved over 65 years and it continues to provide uncompromising performance. Pre-order the all-new 2024 Toyota Land Cruiser and see for yourself how this model can transform your commute!



Is Toyota getting rid of the Land Cruiser?


It's finally time to bid a fond farewell to an old favourite and that is the 70 Series V8 LandCruiser. V8 production for Australia will end in September (2024) for all variants except the high-demand 79 Series GXL cab (chassis). That's the V8 wagon, (Troop Carrier) and the entry Workmate and mid-range GX pick-ups.



Why did Toyota stop selling Land Cruiser?


Toyota dropped the beloved Land Cruiser from its lineup of US offerings due to dwindling sales for the $90000+ SUV. However you can still get one stateside if you know where to shop.



What year Toyota Land Cruiser to avoid?


In summary, there are certain Toyota Land Cruiser years to steer clear of. Specifically, the 2000, 1999, 2002, and 2008 models have had their share of reliability issues.



Will the 2024 Land Cruiser be available in the USA?


Toyota says that the 2024 Land Cruiser is starting to arrive at U.S. dealerships. Here's what you need to know about allocation, timing, reservations, and other dealership info. The Land Cruiser First Edition starts at $76,345, and the base 1958 model costs $57,345.



What is the problem of Land Cruiser?


In Toyota Land Cruiser, brake pads need replacement multiple times in their lifespan. The older land cruiser model has sudden rough shifting, engine stop, and oil issues. These problems vary from the mileage and traveling conditions.



How much will the 2024 Land Cruiser cost?


The 2024 Toyota Land Cruiser has a starting sticker price of $57,345, with the range-topping Land Cruiser First Edition kicking off at $76,345. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $1,004 to $1,337 less than MSRP, depending on trim and equipment. These prices are updated weekly.



What are people paying for the new Land Cruiser?


The price of the 2025 Toyota Land Cruiser starts at $57,900 and goes up to $63,900 depending on the trim and options.



Does the 2024 Land Cruiser drive like a truck?


For an off-road-oriented SUV, the Land Cruiser offers a pretty comfortable experience. There's some truck-like elements to its ride, but for the most part it remains well composed on rough roads.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.