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Why Mustang is not available in India?

The Ford Mustang, one of the most iconic American muscle cars, is not officially available for purchase in India. This is due to a combination of factors, including regulatory challenges, market dynamics, and strategic business decisions by the automaker.


Regulatory Challenges


India has strict regulations when it comes to the import and sale of automobiles. Vehicles imported into the country must meet stringent safety and emission standards, which can pose challenges for high-performance models like the Mustang. The Mustang's powerful engines and specific design features may not align with the regulatory requirements in India, making it difficult for Ford to introduce the car in the market.


Market Dynamics


The Indian automotive market is dominated by more affordable, fuel-efficient, and practical vehicles, which cater to the needs of the majority of Indian consumers. The Mustang, being a high-performance, premium sports car, may not have a significant demand in the Indian market, where the focus is on more practical and budget-friendly options. The high price tag associated with the Mustang, due to import duties and taxes, further limits its appeal to the average Indian buyer.


Strategic Business Decisions


Ford's decision to not officially bring the Mustang to India is also influenced by the company's overall business strategy in the country. Ford has been struggling to maintain a strong foothold in the Indian market, and it may have prioritized the introduction of more mainstream models that align better with the local market's preferences and price points.


Additionally, the company's focus on expanding its presence in other growing markets, such as China and Southeast Asia, may have taken precedence over the Indian market, at least in the case of the Mustang.


Potential Future Availability


While the Mustang is currently not available in India through official channels, there is a possibility that the situation could change in the future. If Ford decides to invest in localizing the production of the Mustang or if the regulatory environment in India becomes more favorable for high-performance vehicles, the iconic muscle car may eventually make its way to the Indian market.


However, for now, the Mustang remains a dream car for many Indian enthusiasts, who can only admire it from afar or explore options to import the vehicle privately, albeit at a significantly higher cost and with additional legal and logistical challenges.

Why is Ford not popular in India?


Marketed as a luxury car Ford's. Approach was actually based on its success in the U.S. Market which obviously does not work in India Indian consumers were looking for a valley for money option.



Why is the Mustang discontinued in India?


Ford also had operated integrated manufacturing facilities in Sanand, Gujarat. On September 9, 2021, Ford exited the Indian market as it failed to keep up with the competition, and other global economic factors had led to reduction in demand.



Why Ford is not available in India?


Ford Motors exited India as their products were not priced as per Indian expectations. They could not master the recipe of cost-performance-design mastered by their established competitors. Their exit is India's loss as more the competition more the choices to customer.



Can we get Mustang in India?


Latest Update: Ford has revealed the seventh-generation Mustang. Ford Mustang Launch: Its launch could happen sometime in 2024 in India. Ford Mustang Price: The 2024 Mustang's price is expected to start at Rs 80 lakh (ex-showroom).



Why did Ford leave India?


Ford made few mistakes in the Indian market such as majorly its perception of high cost of ownership, the company had to close its India operations because of its wrong investment decision in Sanand, overspending where it didn't benefit consumers and cutting costs where it did.



Why did Ford quit India?


Ford made few mistakes in the Indian market such as majorly its perception of high cost of ownership, the company had to close its India operations because of its wrong investment decision in Sanand, overspending where it didn't benefit consumers and cutting costs where it did.



Who owns Mustang in India?


Saif Ali Khan
The Nawab of Pataudi is a old Mustang owner who bought his pony car before it came to India. His Shelby Mustang GT500 was imported into India in around 2008.



Why is Mustang so expensive in India?


It's because our Govt Imposes a heavy tax on fully built vehicles(CBU) that are imported from other countries. So the total cost shoots up to more than 2–3x of the price in the US. but why doesn't the Govt want people to enjoy the luxury of such cars by imposing such a high duty?



Can you drive Mustang in India?


Ford launched the Mustang last year and the first time we got to drive it on Indian roads was only last month. We drove it on track a while ago and you can read that story here.



Is Ford going to return to India?


In September 2024, Ford announced its return to India by submitting a Letter of Intent (LOI) to the Tamil Nadu Government. The American automaker was supposed to disclose its strategy for the Indian market by January, 2025.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.