Why was Figo discontinued?
The Ford Figo, a popular compact car known for its affordability and practicality, was discontinued in various markets due to a combination of factors. Understanding these reasons provides insight into the automotive industry's shifting dynamics and consumer preferences.
Market Competition
One of the primary reasons for the discontinuation of the Ford Figo was the intense competition in the compact car segment. As more manufacturers entered the market with innovative designs and features, the Figo struggled to maintain its market share. Competing models offered advanced technology, better fuel efficiency, and appealing aesthetics, which attracted consumers away from the Figo.
Changing Consumer Preferences
Consumer preferences have shifted significantly over the years, with many buyers now favoring SUVs and crossovers over traditional compact cars. This trend has led manufacturers, including Ford, to focus their resources on producing vehicles that align with current market demands. As a result, the Figo was seen as less relevant in a landscape increasingly dominated by larger vehicles.
Production and Cost Factors
Production costs also played a significant role in the decision to discontinue the Figo. Maintaining profitability in a competitive market requires manufacturers to streamline their operations. The Figo's production costs, combined with declining sales, made it less viable for Ford to continue its production. The company opted to allocate resources to more profitable models instead.
Global Strategy Shift
Ford has been undergoing a global strategy shift, focusing on electric vehicles and more profitable segments. This strategic pivot has led to the discontinuation of several models that do not align with the company's future vision. The Figo, while a solid performer in its heyday, no longer fit into Ford's long-term plans.
Conclusion
In summary, the discontinuation of the Ford Figo can be attributed to market competition, changing consumer preferences, production costs, and Ford's strategic shift towards more profitable and relevant vehicle segments. As the automotive industry continues to evolve, manufacturers must adapt to stay competitive, often leading to the retirement of models that no longer meet market demands.
Frequently Asked Questions
Who is FIGO owned by?
Independence Pet Group
Figo Pet Insurance has surpassed 200,000 pet insurance policies. Founded in 2013, Figo was acquired in 2021 by Independence Pet Group in a ~$250 million deal. In 2023, Figo generated $77 million in written premiums for Independence American Insurance Company.
Is the Ford Figo still available?
The Figo was launched in 2010 and received a second-generation update in 2016. The hatchback was praised for its handling characteristics and reliable engines, and this still holds true even today. However, with Ford's exit from India, the Figo can only be found in the used car market today.
Is the Ford Figo a reliable car?
The Ford Figo is generally regarded as a reliable and practical subcompact car, particularly in markets like India and South Africa. Here are some key points about the Ford Figo: Pros: Affordability: The Figo is competitively priced, making it a good option for budget-conscious buyers.
Is Figo a good company?
Figo India is rated 2.7 out of 5 stars on AmbitionBox, based on 3 company reviews. This rating reflects a below average employee experience, indicating poor satisfaction with the company's work culture, benefits, and career growth opportunities.
What is the disadvantage of Ford Figo?
3) Airy and spacious interiors Cons: 1)Rear windscreen is a bit small and looks like a cave from inside. (dont know why they designed like this). 2) Both front and rear bumpers are quite close to the body, i doubt whether they will fail to guard the car's body even in case of a minor accident.
Did Ford discontinue the Figo?
The departure of the Fiesta and Figo follow the local discontinuation of the Focus range back in 2019, as part of Ford's global strategy to move investment away from traditional passenger-car models (such as hatches and sedans) and towards the growing SUV, crossover, and bakkies segments.
Which is the most powerful Figo?
Ford Figo specs & features
| Engine | 1194 cc - 1499 cc |
|---|---|
| Power | 94.93 - 121 bhp |
| Torque | 119 Nm - 215 Nm |
| Transmission | Manual / Automatic |
| Mileage | 25.5 kmpl |
What does Figo do now?
Business and charity. Figo is an ambassador for the Stop TB Partnership in the fight against tuberculosis. He works closely with Inter Milan, serving as an ambassador for the club at functions across Europe. He is also a board member of the Inter Campus charity project run by Inter Milan.
What happened to Ford Figo?
The Figo, along with the Endeavour/Everest and EcoSport, was discontinued due to the Chennai and Sanand plants being closed.
Is Figo and aspire same?
The Ford Aspire is available in 1194 cc engine with 2 fuel type options: Petrol and CNG and Ford Figo is available in 1194 cc engine with 1 fuel type options: Petrol. Aspire provides the mileage of 18.5 kmpl and Figo provides the mileage of 20.4 kmpl.
