Why was Ford EcoSport discontinued?
The Ford EcoSport, a compact crossover SUV, was discontinued in the United States and Canada in 2022 after a relatively short run. The decision to discontinue the EcoSport was driven by a combination of factors, including declining sales, shifting consumer preferences, and Ford's broader strategic realignment.
Declining Sales and Shifting Consumer Preferences
The Ford EcoSport was introduced in the U.S. market in 2018, but it struggled to gain traction with consumers. Sales of the EcoSport declined steadily over the years, with just over 50,000 units sold in 2021, down from a high of around 80,000 in 2019. This decline was partly due to the changing preferences of American car buyers, who were increasingly gravitating towards larger SUVs and crossovers, as well as the rise of more competitive offerings in the compact crossover segment.
Ford's Strategic Realignment
The discontinuation of the EcoSport was also part of a broader strategic realignment at Ford, as the company sought to streamline its product lineup and focus on its core strengths. Ford has been shifting its emphasis towards larger, more profitable vehicles, such as its popular F-150 pickup truck and the Expedition and Explorer SUVs. The company has also been investing heavily in the development of electric vehicles, which are seen as the future of the automotive industry.
In the context of these strategic changes, the EcoSport, a relatively small and less profitable model, was deemed less essential to Ford's long-term plans. The company decided to discontinue the EcoSport in North America, while continuing to sell the model in other global markets where it may still have a stronger appeal.
Conclusion
The discontinuation of the Ford EcoSport in the U.S. and Canada was a result of a combination of factors, including declining sales, shifting consumer preferences, and Ford's broader strategic realignment. As the company focuses on larger, more profitable vehicles and the development of electric cars, the compact EcoSport was deemed less essential to its long-term plans in the North American market.
Will EcoSport come back?
The compact SUV received two major facelifts (in 2017 and 2021) during its entire lifespan in India. However, the Ford EcoSport was discontinued in September 2021 due to poor sales and sustained losses. As of now, there are no concrete plans for this SUV to make a comeback in India.
What Ford is replacing the EcoSport?
Puma compact
Ford has confirmed that its Puma compact SUV will be available in SA in October, replacing the popular EcoSport that has been discontinued worldwide.
Is EcoSport a high on maintenance?
Ford EcoSport Maintenance Cost
The estimated maintenance cost of Ford EcoSport for 5 years is Rs 18,441. The first service after 10000 km is free of cost.
What is the common problem with the Ford EcoSport?
2020 Ford EcoSport Engine Problems
Engine problems are by far the most reported issue for the 2020 Ford EcoSport, with 171 of the 197 complaints on the National Highway and Traffic Safety Administration's (NHTSA) website involving either the engine or the engine's cooling system.
Is a Ford EcoSport a reliable car?
The Ford EcoSport scores 77 on our Reliability Index, which places it slightly below average compared to other SUVs in its category. This score reflects a mix of reasonable reliability, balanced against some higher repair costs and the potential for issues as the vehicle ages.
What is the difference between an EcoSport and an escape?
The EcoSport is a compact SUV perfect for urban driving, while the Escape is a larger SUV offering more power and versatility. The Ford EcoSport has various engine options, including a turbocharged 1.0-litre three-cylinder engine and a 2.0-litre four-cylinder engine.
How many miles will a Ford EcoSport last?
With proper maintenance, a 2019 Ford EcoSport can last up to 100,000 to 150,000 miles.
How long will EcoSport last?
What is Ford Ecosport lifespan? The estimated lifespan of a Ford Ecosport is 111,000 miles, before reaching the life expectancy upper limit.
Are Ford EcoSport any good?
Driving and comfort
Ford's modern cars are known for a great driving experience, with a pleasing manual gear shift and tidy handling. The Ecosport steers well and the steering wheel gives you some idea of what the wheels are doing, but its tall, narrow body means there's a lot of body roll.
What are the disadvantages of Ford EcoSport?
But since no vehicle is without its issues, here are some tips regarding the 2021 Ford EcoSport problems.
- Transmission Problems.
- Electrical System Malfunctions.
- Fuel Efficiency Challenges.
- Brake System Issues.
- Build Quality and Interior Concerns.
