Why was the Lexus IS discontinued?
The Lexus IS, a popular luxury compact sedan, has been a staple in the Lexus lineup for decades. Known for its sleek design, sporty performance, and premium features, the IS built a loyal following among car enthusiasts. However, in recent years, Lexus made the decision to discontinue the IS in certain markets, leaving many fans wondering why this beloved model is no longer available. In this article, we’ll explore the reasons behind this decision and what it means for the future of Lexus.
Shifting Market Trends
One of the primary reasons for the discontinuation of the Lexus IS is the significant shift in consumer preferences. Over the past decade, the automotive market has seen a dramatic increase in demand for SUVs and crossovers, while the popularity of sedans has steadily declined. This trend has led many automakers, including Lexus, to prioritize their SUV and crossover offerings over traditional sedans.
As a result, Lexus has focused on expanding its lineup of SUVs, such as the RX, NX, and UX, which have become some of the brand’s best-selling models. The decision to discontinue the IS reflects this strategic shift to meet the evolving demands of the market.
Competition in the Luxury Sedan Segment
The luxury sedan market is highly competitive, with strong contenders from brands like BMW, Mercedes-Benz, and Audi. While the Lexus IS was well-regarded for its reliability and value, it faced stiff competition from models like the BMW 3 Series and Mercedes-Benz C-Class, which often offered more advanced technology and performance options.
In an effort to remain competitive, Lexus may have decided to reallocate resources to other models that have a stronger foothold in the market, rather than continuing to invest in the IS.
Focus on Electrification
Lexus, like many automakers, is making a significant push toward electrification. The brand has announced plans to introduce a range of hybrid and fully electric vehicles in the coming years. This shift in focus may have influenced the decision to discontinue the IS, as Lexus looks to streamline its lineup and invest in the development of new, electrified models.
By discontinuing the IS, Lexus can allocate more resources to its electrification strategy, ensuring that it remains competitive in the rapidly changing automotive landscape.
What’s Next for Lexus Fans?
While the discontinuation of the Lexus IS may be disappointing for its fans, there are still plenty of exciting options in the Lexus lineup. For those who prefer sedans, the Lexus ES and LS continue to offer luxury and performance in a more traditional format. Meanwhile, the brand’s growing lineup of SUVs and crossovers provides a range of options for drivers seeking versatility and modern features.
Additionally, Lexus’s commitment to electrification means that fans can look forward to innovative new models that combine the brand’s signature luxury with cutting-edge technology and sustainability.
Conclusion
The discontinuation of the Lexus IS is a reflection of the broader changes taking place in the automotive industry. As consumer preferences shift and automakers adapt to new challenges, some beloved models may no longer fit into the evolving strategies of their brands. However, Lexus remains committed to delivering exceptional vehicles that meet the needs of its customers, ensuring that the spirit of innovation and luxury lives on in its future offerings.
Frequently Asked Questions
Is Lexus being discontinued?
After 10 years since its official launch, the Lexus RC is being discontinued. With the introduction of the RC F Final Edition, Lexus is ringing the last call bell for the Japanese sports car. The automaker has also confirmed that production of the RC and the V8-powered RC F will come to an end after 2025.
Does Lexus still make the IS model?
What's New for 2025? To celebrate the IS's 25th year, Lexus is offering a limited-edition Special Appearance package for the top-spec IS500 F Sport Performance Premium. The special model will be limited to only 180 units, and all come painted Flare Yellow and wearing cool-looking 19-inch BBS wheels.
Will there be a 2024 Lexus IS?
Lexus makes the F Sport trim more widely available on the IS for 2024. For the first time, the base four-cylinder IS300 can be had as an F Sport. Or, for those who are mostly interested in sporty looks, the F Sport Design trim level skips the mechanical upgrades but keeps the appearance enhancements.
What is the most reliable Lexus car of all time?
Top 10 Most Dependable Lexus Models
- Lexus LX 470.
- Lexus LS 400.
- Lexus IS 300.
- Lexus LC 500.
- Lexus LS.
- Lexus IS.
- Lexus ES.
- Lexus GX. Like its larger counterpart, the Lexus LX, the Lexus GX was designed by starting with a strong, reliable base and adding luxury features like knee airbags and Adaptive Variable Suspension.
What is the life expectancy of a Lexus is?
With proper maintenance and care, the IS 250 can easily surpass the 300,000-mile mark, a testament to the brand's commitment to engineering excellence.
IS the Lexus IS350 expensive to maintain?
Maintaining a Lexus IS 350 will cost $386 per year on average through the first 5 years of new ownership. Costs and probability of repair increase over time.
Why did Lexus discontinue IS?
Australian design rule changes to blame
Lexus Australia said the IS' demise is due to a new Australian Design Rule (ADR) – ADR 85/00 – for side impact protection.
Is a Lexus just a fancy Toyota?
Lexus vehicles are the Toyota luxury brand – the same parent company owns the two automakers, and Toyota and Lexus vehicles share some components. The Lexus manufacturer is based in Japan, though their largest target market is the U.S.
What is the biggest problem with Lexus?
What Is the Biggest Problem with Lexus? While Lexus vehicles are renowned for their reliability, they are not perfect. The most significant problem across Lexus models is oil leakage from the timing chain cover. This issue affects multiple model years, particularly those produced between 2007 and 2015.
What year Lexus IS to stay away from?
Lexus IS250 (2007-2012)
First up on the list is the second-generation IS250, which has earned a reputation as the Lexus model to absolutely avoid. The release of the IS250 saw a transition from a multi-point fuel injection system in the engine to a direct injection system instead.
