Why was the Yaris iA discontinued?
The Toyota Yaris iA, a compact sedan previously sold in the United States, was discontinued in 2020 due to a combination of declining sales and a shift in consumer preferences towards larger vehicles. This article explores the key reasons behind the discontinuation of the Yaris iA model.
Declining Sales
The Yaris iA, which was a rebadged version of the Mazda2 sedan, struggled to gain traction in the highly competitive compact car market. Sales of the Yaris iA steadily declined over the years, with only 12,806 units sold in the United States in 2019, down from a high of 24,626 units in 2016. This downward trend in sales was a significant factor in Toyota's decision to discontinue the model.
Shift in Consumer Preferences
The discontinuation of the Yaris iA also reflects a broader shift in consumer preferences towards larger, more versatile vehicles, such as SUVs and crossovers. As Americans increasingly favored these larger vehicle types, the demand for compact sedans like the Yaris iA declined. This market trend made it increasingly difficult for Toyota to justify the continued production and marketing of the Yaris iA.
Overlap with Other Toyota Models
Another factor that contributed to the Yaris iA's discontinuation was its potential overlap with other Toyota models in the company's lineup. The Yaris iA was positioned as a more affordable and compact alternative to the Toyota Corolla, another popular sedan in the brand's lineup. With the Corolla continuing to sell well, Toyota likely saw the Yaris iA as a redundant offering that could be phased out without significantly impacting its overall sales performance.
Conclusion
The discontinuation of the Toyota Yaris iA was a strategic decision driven by declining sales, shifting consumer preferences, and potential overlap with other models in the Toyota lineup. As the compact car market continues to evolve, automakers like Toyota must carefully evaluate their product offerings to ensure they align with the changing demands of the market and the preferences of their customers.
Is there a new Toyota Yaris coming out in 2024?
The new GR Yaris will go on sale across Europe from Summer 2024. The GR Yaris is the perfect demonstration of how Toyota and its performance arm TOYOTA GAZOO Racing are committed to developing ever-better cars through motorsport.
Why did Toyota discontinue the Yaris?
“Toyota Kirloskar Motor announces the discontinuation of Yaris in India with effect from 27th Sep 2021. This move is a part of Toyota's product strategy to continue to cater to the ever-evolving needs of the customer through enhanced technologies and product offerings,” the company said in a statement.
Is the Toyota Yaris coming back to the US?
Toyota axed the Yaris from its U.S. lineup after the 2020 model year.
What does the iA stand for in Yaris?
Yaris iA. The "i" in the models' names can stand for intriguing, individual, and easy on customers' income. Meanwhile the "A" for the sedan denotes the accommodating trunk and the aggressive styling.
Is a Toyota Yaris iA a Mazda?
A Yaris By Name, A Mazda At Heart
While the badge said "Toyota," the Yaris iA was a rebranded Mazda 2.
Why is Yaris discontinued in the USA?
One of the most prominent factors contributing to the discontinuation of the Toyota Yaris was the undeniable reality of declining sales.
What is the most sold car of all time?
Toyota Corolla
Toyota Corolla – Over 50 million sold
The Toyota Corolla is the world's bestselling car with Toyota building over 50 million of them since 1966. This amazing achievement is just a testament to the effort Toyota put in this model. They have produced countless versions, generations, and models for many different markets.
What is the best Yaris model to buy?
Best Toyota Yaris for...
- Best for Economy – Toyota Yaris 1.5 VVT-i Hybrid CVT Active.
- Best for Families – Toyota Yaris 1.33 VVT-i Icon 5dr.
- Best for Performance – Toyota Yaris GRMN.
- One to Avoid – Toyota Yaris 1.0 VVT-i Icon Tech.
- Engine 1.5 VVT-h.
- Gearbox CVT.
- Trim Active.
What is the main problem with the Toyota Yaris?
Improper Programming of Hybrid System
A recall was issued in November 2022 due to a software issue in the Toyota Yaris Hybrid system that could prevent the vehicle from entering a fail-safe driving mode. This issue could result in a loss of control in certain conditions. Affected Models: Toyota Yaris HEV (2020) .
What was the worst year for a Toyota Yaris?
2008
Although the 2008 Yaris has fewer complaints, its problems are more severe and at low mileage. For this reason, CarComplaints gave the 2008 Toyota Yaris the distinction as the worst model year. The 2008 model suffered from peeling clear coats and paint like the previous year.
