Loading

Why was Toyota IQ discontinued?


The Toyota iQ, a compact city car known for its innovative design and efficient use of space, was discontinued after a relatively short production run. Despite its unique features and appeal to urban drivers, several factors contributed to its demise. In this article, we’ll explore the reasons behind the discontinuation of the Toyota iQ and what it means for the automotive industry.


1. Limited Market Demand


One of the primary reasons for the discontinuation of the Toyota iQ was its limited market demand. While the car was praised for its compact size and clever engineering, it struggled to find a broad audience. The iQ was designed as a premium city car, which placed it in a niche market. Many potential buyers opted for more affordable small cars or slightly larger vehicles that offered better value for money.


2. High Production Costs


The Toyota iQ featured advanced engineering and high-quality materials, which made it expensive to produce. Its compact design required innovative solutions to maximize interior space, such as a flat fuel tank and asymmetrical dashboard. These features, while impressive, drove up production costs, making it difficult for Toyota to price the iQ competitively in the small car segment.


3. Competition from Other Models


The iQ faced stiff competition from other small cars that offered similar benefits at a lower price point. Additionally, Toyota’s own lineup included models like the Yaris, which provided more space and practicality for a comparable price. This internal competition further reduced the iQ’s appeal to potential buyers.


4. Changing Consumer Preferences


Consumer preferences in the automotive market have shifted significantly over the years. The growing popularity of SUVs and crossovers has led to a decline in demand for small city cars like the iQ. Buyers increasingly prioritize vehicles with more space, versatility, and higher driving positions, leaving little room for ultra-compact cars in the market.


5. Regulatory Challenges


Stricter emissions and safety regulations in key markets may have also played a role in the iQ’s discontinuation. Meeting these regulations often requires costly updates to vehicle designs, which can be challenging for niche models with limited sales volumes. For Toyota, it may not have been financially viable to continue investing in the iQ to meet these requirements.


Conclusion


The Toyota iQ was a bold experiment in automotive design, offering a unique solution for urban mobility. However, its high production costs, limited market demand, and competition from other models ultimately led to its discontinuation. While the iQ is no longer in production, its innovative features and compact design continue to influence the development of small cars and urban transportation solutions.


Frequently Asked Questions

When did they stop making the Scion iQ?


The car was introduced in 2012 and discontinued with its Toyota counterpart in 2015. The production Scion iQ debuted at the 2010 New York Auto Show and was marketed for model years 2012 to 2015.



What is high mileage for Scion iQ?


Typically, a Scion iQ with excellent care and maintenance will survive around 200,000 miles, with the high mileage point at 150,000 miles and the good mileage point at 125,000 miles.



Is IQ worth anything?


According to Weiten, "IQ tests are valid measures of the kind of intelligence necessary to do well in academic work. But if the purpose is to assess intelligence in a broader sense, the validity of IQ tests is questionable." Some scientists have disputed the value of IQ as a measure of intelligence altogether.



Is Toyota IQ bigger than smart?


Although the Smart Car 450 is smaller than the Toyota IQ, the Smart Car 451 being manufactured during the same timeframe as the IQ is deemed the direct rival. The Smart Car 450 is however certainly not a rival to the Toyota IQ, the IQ is a far larger and superior car from an engineering perspective.



How long does a Toyota IQ last?


What is Toyota Iq lifespan? The estimated lifespan of a Toyota Iq is148,000 miles, before reaching the life expectancy upper limit. Factors such as ULEZ compliance and BHP are major when looking into a vehicle's lifespan/life expectancy.



What is the life expectancy of a Scion iQ?


According to theautopian.com, the typical lifespan of the Scion iQ is around 200,000 miles.



Why did they stop making the Toyota IQ?


Due to relatively small sales, Toyota discontinued the IQ in 2014, with no direct replacement ever following, though the Japanese firm does sell the Aygo in the city car segment.



Why did Toyota shut down Scion?


On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.



Can a Toyota last 30 years?


When it comes to longevity, Toyota vehicles stand out in the automotive world, typically lasting between 20 to 30 years or reaching an impressive 200,000 to 300,000 miles. The average lifespan of a Toyota largely depends on regular maintenance, such as timely oil changes and part replacements.



Is Scion iQ rare?


The iQ promised to better a Smart Fortwo by offering seating for four, a 37 mpg combined rating, a ridiculously tight turning circle, and 11 airbags. However, just 15,701 of them were sold after Smart delivered Scion a sales-floor beating akin to an angry Mike Tyson on a plane.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.