Will the Dodge Attitude be available in the USA?
As of today, there are no official plans announced to bring the Dodge Attitude to the United States. The Attitude has existed as a regional model in overseas markets, built on a Mirage-derived platform, but Dodge/Stellantis has not signaled a U.S. introduction.
Background on the Dodge Attitude
The Dodge Attitude is a small hatchback that has appeared in select international markets outside the United States. In many cases it has been positioned as a budget-friendly, city-oriented vehicle and is typically based on the same underpinnings as the Mitsubishi Mirage. Over the years, the Attitude has served as a regional option rather than a U.S. lineup staple.
Platform and regional strategy
Across markets where it appeared, the Attitude leveraged a compact, efficient platform commonly associated with the Mirage. The strategy in those regions emphasized affordability and practicality, targeting urban buyers who wanted a small, easy-to-maneuver car. In the United States, Dodge has focused on other segments, notably SUVs and performance models, with no current plan publicly announced to import an Attitude-like hatchback.
Will it be available in the USA?
No official announcement or plan has been disclosed to bring the Dodge Attitude to the American market. The U.S. Dodge lineup today emphasizes larger crossovers and performance-oriented vehicles, and there has been no public indication that Dodge intends to introduce a Mirage-derived hatchback under the Attitude name in the coming years.
Regions where the Attitude has existed historically
Before listing, note that the Attitude has appeared in overseas markets under Dodge branding. The following examples reflect historical usage rather than a current U.S. offer:
- Philippines: Sold as the Dodge Attitude, a regional variant of the Mitsubishi Mirage aimed at budget-conscious buyers.
- Latin American markets: In some countries during the 2010s, badge-engineered Mirage-derived Dodge models carried the Attitude name or similar variants in limited releases.
- Other overseas markets: Various regional Dodge hatchbacks have existed outside the U.S., often tied to local manufacturing or branding strategies, but not extended to the U.S. market.
Conclusion: The Attitude remains a regional/overseas model and is not slated for a U.S. launch under current corporate strategy.
What would be required to bring the Attitude to the USA?
To introduce the Attitude in the United States, several hurdles would need to be addressed. The following considerations cover the primary barriers:
- Regulatory approvals: The vehicle would need to meet U.S. safety (FMVSS) and emissions (EPA) standards, including crash tests and potential equipment requirements.
- Homologation and design changes: Depending on the market, redesigns or component changes might be needed to satisfy U.S. regulations and consumer expectations.
- Cost and supply chain: Rebranding, manufacturing adjustments, and establishing a U.S. dealer network with parts and service support would require significant investment.
- Brand strategy and market fit: Dodge would need to determine how a small hatchback fits into its current lineup and brand messaging, given competition in the subcompact segment.
Conclusion: Even if there were interest, the cost, regulatory hurdles, and uncertain demand would have to align with Stellantis’ broader strategy. At present, there is no public plan to introduce the Attitude in the U.S.
Summary
The Dodge Attitude is not currently planned for U.S. availability. It has historically existed as a regional, Mirage-based hatchback outside the United States, and Dodge/Stellantis has not announced any intent to launch it in the American market. Any future decision would depend on regulatory feasibility, market demand, and corporate strategy, which today point to no imminent US launch.
