Are Dodge and RAM still the same company?
Yes, Dodge and Ram are still part of the same company. Dodge and Ram are both brands owned by Stellantis, the multinational automotive corporation formed in 2021 from the merger of Fiat Chrysler Automobiles (FCA) and Groupe PSA.
The Relationship Between Dodge and Ram
Dodge and Ram were previously part of the Chrysler Corporation, which was acquired by Fiat in 2014 to form FCA. In 2009, Chrysler reorganized its truck and SUV models under the new Ram brand, while Dodge focused on passenger cars, minivans, and performance vehicles.
When FCA merged with Groupe PSA in 2021 to create Stellantis, the new company continued to maintain Dodge and Ram as separate brands within its portfolio. Dodge remains focused on performance-oriented cars and SUVs, while Ram is dedicated to trucks and commercial vehicles.
The Advantages of Keeping Dodge and Ram Distinct
- Allows each brand to develop a distinct identity and target specific customer segments
- Enables more focused marketing and product development for trucks versus passenger vehicles
- Leverages the heritage and brand equity of both the Dodge and Ram nameplates
- Provides more options for consumers looking for either performance-oriented or work-focused vehicles
By maintaining Dodge and Ram as separate brands, Stellantis can better compete in the highly competitive truck and performance vehicle markets. This strategy allows the company to capitalize on the unique strengths and customer bases of each brand.
Why did RAM trucks split from Dodge?
Dodge and Ram were split into separate brands by their parent company, Fiat Chrysler Automobiles (FCA), in 2009. The decision to separate the two was driven by a strategic desire to focus each brand on different market segments and to create a stronger identity for each.
Are Ram and Dodge the same?
In 2009, Dodge's parent company, Chrysler, decided to make Ram a stand-alone name for their pickup trucks. That's why if you own a Dodge pickup truck made before 2009, it's called a Dodge Ram, and post-2009 pickups are Ram trucks. They're still the same company.
Is Ram still owned by Dodge?
In 2009, Dodge's parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
Is Dodge a company anymore?
Dodge is an American brand of automobiles and a division of Stellantis North America, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.
Why did Dodge get rid of Ram?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Are Ram trucks being discontinued?
To the dismay of some, the tried and true RAM 1500 Classic will be discontinued after the 2024 model year. Read on to learn why the Classic got the axe, and what RAM has in store in the future!
What is the new RAM truck called?
Complementing the Ram 1500 Rebel and all-new Tungsten as a new, more efficient form of the legendary Ram 1500 TRX, there will be a 2025 Ram 1500 RHO model with the high-output Hurricane engine and massive off-road enhancements.
Why do RAM trucks not say Dodge anymore?
Dodge and Ram were split into separate brands by their parent company, Fiat Chrysler Automobiles (FCA), in 2009. The decision to separate the two was driven by a strategic desire to focus each brand on different market segments and to create a stronger identity for each.
Why did Dodge get rid of RAM?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Who owns Dodge now?
StellantisDodge / Parent organization
In 2014, Fiat completed the acquisition and formed Fiat Chrysler Automobiles (FCA). FCA later merged with Peugeot Invest and formed a new entity called Stellantis in 2021. Today, Stellantis owns multiple major auto brands, including Dodge, Jeep, Chrysler, Ram, Fiat, Opel, Maserati, Citroen, and Peugeot.
