Are Dodge and RAM the same company?
No, Dodge and RAM are not the same company. Dodge and RAM are separate brands owned by the same parent company, Stellantis (formerly Fiat Chrysler Automobiles).
The Relationship Between Dodge and RAM
Dodge and RAM were once part of the same brand, but they were split into two distinct brands in 2009. Dodge is primarily focused on passenger vehicles, such as sedans, coupes, and SUVs, while RAM is dedicated to producing pickup trucks and commercial vehicles.
Despite being separate brands, Dodge and RAM share some common engineering and manufacturing resources, as they are both part of the Stellantis automotive group. This allows the two brands to leverage economies of scale and share certain technologies and platforms.
The History of Dodge and RAM
Dodge has a long and storied history, dating back to the early 20th century. The Dodge brothers, Horace and John, founded the Dodge Brothers Company in 1900, which initially produced automotive parts and components. In 1914, the company began manufacturing its own vehicles, and Dodge quickly established a reputation for producing reliable and durable cars.
RAM, on the other hand, was originally a model of Dodge pickup trucks. In 1981, Dodge introduced the "Dodge Ram" as a new line of pickup trucks, which quickly gained popularity. In 2009, Fiat Chrysler Automobiles (now Stellantis) decided to split the Dodge and RAM brands, with RAM becoming a standalone brand focused solely on pickup trucks and commercial vehicles.
Key Differences Between Dodge and RAM
- Product Focus: Dodge is primarily focused on passenger vehicles, while RAM is dedicated to producing pickup trucks and commercial vehicles.
- Brand Identity: Dodge has a more performance-oriented and sporty brand image, while RAM is known for its rugged and capable pickup trucks.
- Pricing and Positioning: Dodge vehicles are generally priced and positioned as more affordable and accessible options, while RAM trucks are often more premium-priced and targeted at the higher end of the pickup truck market.
In summary, while Dodge and RAM are both part of the Stellantis automotive group, they are separate and distinct brands with different product focuses, brand identities, and pricing and positioning strategies.
Is Ram still owned by Dodge?
If you have a used RAM that dates before 2009, you might still have the “Dodge RAM” emblem. The company dropped the “Dodge” in 2009, so all trucks made from this date forward were simply “RAM trucks”. And though Dodge and RAM are still part of the same company, the trucks are labeled solely as RAM.
Why did Dodge stop using the Ram logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them. This meant Dodge had to produce a new logo, but the brand decided to do something even better… they produced two!
Why are Ram trucks not called Dodge?
In 1928 Chrysler purchased Dodge. Dodge Ram was created in 1981. "Dodge" was the brand and "Ram" was the model at the time. It wasn't until 2010 that Ram became its own brand.
Are Dodge and Ram two different brands?
That's why, if you own a Dodge pickup truck made before 2009, it's called a Dodge RAM. Post-2009 pickups are RAM trucks. They're still the same company; the only difference is that Dodge cars, SUVs, and minivans are under Dodge branding, and their pickups are under RAM.
Who owns Ram currently?
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
Why does RAM and Dodge have the same logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them. This meant Dodge had to produce a new logo, but the brand decided to do something even better… they produced two!
Why did Dodge and RAM split up?
Chrysler, now under the ownership of Daimler-Benz, recognized the growing importance of the truck segment and made a strategic decision to separate the Ram brand from Dodge. In 2009, the divorce was finalized, with Ram becoming a standalone brand focused solely on trucks.
Who owns Dodge now?
StellantisDodge / Parent organization
In 2014, Fiat completed the acquisition and formed Fiat Chrysler Automobiles (FCA). FCA later merged with Peugeot Invest and formed a new entity called Stellantis in 2021. Today, Stellantis owns multiple major auto brands, including Dodge, Jeep, Chrysler, Ram, Fiat, Opel, Maserati, Citroen, and Peugeot.
Are Ram and Dodge the same?
In 2009, Dodge's parent company, Chrysler, decided to make Ram a stand-alone name for their pickup trucks. That's why if you own a Dodge pickup truck made before 2009, it's called a Dodge Ram, and post-2009 pickups are Ram trucks. They're still the same company.
Why did Dodge and Ram split up?
Chrysler, now under the ownership of Daimler-Benz, recognized the growing importance of the truck segment and made a strategic decision to separate the Ram brand from Dodge. In 2009, the divorce was finalized, with Ram becoming a standalone brand focused solely on trucks.
