Why was the Lincoln MKZ discontinued?
The Lincoln MKZ, once a flagship sedan for the luxury brand, was officially discontinued after the 2020 model year. This decision was influenced by a combination of market trends, consumer preferences, and the brand's strategic shift towards SUVs and crossovers. In this article, we will explore the key reasons behind the discontinuation of the MKZ and what it means for the future of Lincoln.
Changing Consumer Preferences
One of the primary reasons for the discontinuation of the Lincoln MKZ is the significant shift in consumer preferences from sedans to SUVs and crossovers. Over the past decade, there has been a marked increase in demand for larger vehicles that offer more space and versatility. As a result, many automakers, including Lincoln, have focused their resources on developing and marketing SUVs.
Market Competition
The luxury sedan market has become increasingly competitive, with brands like BMW, Mercedes-Benz, and Audi dominating the segment. The MKZ struggled to differentiate itself in a crowded marketplace, leading to declining sales figures. In contrast, Lincoln's SUV offerings, such as the Corsair and Aviator, have seen a rise in popularity, prompting the brand to concentrate on these models.
Strategic Shift in Brand Focus
Lincoln has undergone a strategic transformation in recent years, aiming to redefine its brand identity. This shift includes a focus on luxury SUVs that align with current market trends. By discontinuing the MKZ, Lincoln can allocate more resources to developing innovative SUV models that cater to the evolving preferences of luxury vehicle buyers.
Conclusion
The discontinuation of the Lincoln MKZ marks the end of an era for the brand's sedan lineup. As consumer preferences continue to evolve, Lincoln's decision to focus on SUVs reflects a broader trend in the automotive industry. While the MKZ will be missed by its loyal fans, the future of Lincoln lies in its commitment to delivering luxury and innovation through its expanding SUV offerings.
Frequently Asked Questions
How long do Lincoln MKZ last?
180,000-200,000 miles
A standard Lincoln MKZ will last 180,000-200,000 miles if it's cared for by the owner. Thus, high mileage for the Lincoln MKZ is anything over 150,000 miles or more. Though the MKZ can perform well beyond this mileage market, you're much more likely to encounter expensive repairs here.
What is the common problem with Lincoln MKZ?
Some common problems with the Lincoln MKZ include transmission shifting issues, premature dashboard wear, power steering fluid leaks, and brake failure.
What car is the same as the Lincoln MKZ?
Cars similar to 2020 Lincoln MKZ. The Acura TLX is as similar to the MKZ as you can get: a front-wheel-drive sedan with a sleek design and plenty of features. The Acura TLX is as similar to the MKZ as you can get: a front-wheel-drive sedan with a sleek design and plenty of features.
What are the bad years for the MKZ?
Quick Answer: Avoid Lincoln MKZ Year Models 2007, 2008, and 2013. While there are more good years than bad for the Lincoln MKZ, there are some we advise keeping away from whenever possible. Do not invest in the 2007, 2008, or 2013 options to avoid wasting time and money on the road.
Why did Lincoln stop making cars?
The last Lincoln Continental rolled off the line in 2020, and the MKZ met the same fate that year. Why? Simply put, most consumers started to lean more towards SUVs for their versatility, space, and higher driving position which pushed Lincoln to reimagine its lineup.
What does MKZ stand for on Lincoln?
The MK part of Lincoln's then-new naming scheme was an allusion to the Mark series of cars from the brand, which range from the 1956 Mark II through to 1998's Mark VIII. Clearly, the Z portion of the MKZ's name references the Zephyr which it directly replaced.
Why did they stop making the Lincoln MKZ?
Production ended in 2020 to make way for new Ford vehicles.
What is Lincoln replacing the MKZ with?
The smaller of Lincoln's two sedans has a wide-open future that might even include rear-wheel-drive underpinnings. The replacement for the Lincoln MKZ sedan may adopt the Zephyr name, based on a trademark application that Lincoln has filed.
What is the life expectancy of a Lincoln MKZ?
A standard Lincoln MKZ will last 180,000-200,000 miles if it's cared for by the owner. Thus, high mileage for the Lincoln MKZ is anything over 150,000 miles or more. Though the MKZ can perform well beyond this mileage market, you're much more likely to encounter expensive repairs here.
Does Lincoln MKZ last long?
A standard Lincoln MKZ will last 180,000-200,000 miles if it's cared for by the owner. Thus, high mileage for the Lincoln MKZ is anything over 150,000 miles or more. Though the MKZ can perform well beyond this mileage market, you're much more likely to encounter expensive repairs here.
