Are Ford Broncos still selling for over MSRP?
The Ford Bronco has been one of the most sought-after SUVs since its reintroduction to the market in 2021. With its rugged design, off-road capabilities, and nostalgic appeal, it quickly became a favorite among car enthusiasts. However, the question remains: are Ford Broncos still selling for over MSRP (Manufacturer's Suggested Retail Price) in 2025?
Why Are Ford Broncos Priced Above MSRP?
Several factors have contributed to the Ford Bronco's pricing exceeding MSRP in recent years. These include:
- High Demand: The Bronco's popularity has remained strong due to its unique blend of retro styling and modern features. Limited availability has only fueled this demand.
- Supply Chain Issues: Like many other vehicles, the Bronco has been affected by global supply chain disruptions, including semiconductor shortages, which have limited production.
- Dealer Markups: Many dealerships have taken advantage of the Bronco's popularity by adding significant markups to the MSRP, a practice that has become common for high-demand vehicles.
Current Market Trends in 2025
As of February 2025, the market for Ford Broncos remains competitive. While some models are still selling for over MSRP, the situation varies depending on the trim level, location, and dealership practices. For example:
- Base Models: These are more likely to be priced closer to MSRP, as they lack some of the premium features that drive up demand.
- High-End Trims: Trims like the Wildtrak and Raptor, which offer advanced off-road capabilities and luxury features, are still commanding prices well above MSRP in many areas.
- Used Market: The used car market for Ford Broncos remains strong, with some lightly used models selling for prices comparable to or even higher than new ones.
What Can Buyers Do?
If you're in the market for a Ford Bronco and want to avoid paying over MSRP, consider the following tips:
- Shop Around: Prices can vary significantly between dealerships. Expanding your search radius may help you find a better deal.
- Order Directly: Placing a custom order with a dealership can sometimes help you avoid markups, though it may require a longer wait.
- Consider Alternatives: If you're open to other vehicles, exploring similar SUVs might provide better value for your money.
Conclusion
While the Ford Bronco remains a hot commodity in 2025, not all models are selling for over MSRP. Buyers should be prepared to do their research, negotiate, and potentially wait for the right deal. The Bronco's enduring popularity ensures that it will remain a desirable vehicle for years to come, but savvy shoppers can still find ways to get behind the wheel without breaking the bank.
Frequently Asked Questions
How long are Bronco orders taking?
Once orders are submitted to Ford, it's currently taking 2-4 months to receive your Bronco.
How many people are on the Broncos season ticket waiting list?
Join the Reserved Waiting List! The Denver Broncos Reserved Season Ticket Waiting List currently has over 100,000 names. Review the information below on how to secure your spot in line!
How long is the waiting list for a new Bronco?
Typically 4-6 months average wait time.
How much should I pay for 2024 Bronco Sport?
2024 Ford Bronco Sport Pricing
The 2024 Ford Bronco Sport has a starting sticker price of $31,390, with the range-topping Bronco Sport Badlands kicking off at $39,985. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $1,661 to $2,004 less than MSRP, depending on trim and equipment.
How much over MSRP are Broncos selling for?
According to TrueCar data, the average MSRP of a two-door 2024 Ford Bronco Big Bend, specifically, is $39,130, but the average spend over that baseline is $4,097 – giving it an actual average sales price of $43,227.
Are Ford Bronco sales declining?
The automaker confirmed this move on November 20, and it will take place in the first quarter of 2025 as part of ongoing efforts to align production with fluctuating demand. Sales of the Ford Bronco have been declining in 2024, with a reported 10% decrease through October.
Do the new Broncos have issues?
We expect the 2025 Bronco will have about average reliability when compared to the average new car. This prediction is based on data from 2022 and 2023 models, and the Ford brand score.
How much is the invoice price for the 2025 Ford Bronco?
2025 Ford Bronco base price starts at $37,995 to $90,035. Invoice price goes from $37,425 to $86,884.
Are Ford Broncos losing value?
In the first year of ownership, it will depreciate around 8% and will continue to drop from there. A typical Ford Bronco should be able to sell for more than half its original price after the first five years of ownership, which is an excellent feat.
What is the invoice price of a 2024 Ford Bronco?
2024 Ford Bronco Sport MSRP and Invoice Price
| Trims | MSRP | Invoice Price |
|---|---|---|
| Big Bend Most Popular | $31,390 | $30,645 |
| Heritage | $33,960 | $33,151 |
| Free Wheeling | $33,990 | $33,180 |
| Outer Banks | $35,530 | $34,343 |
