Are Ford Broncos still selling for over MSRP?
Yes, Ford Broncos are still selling for over the manufacturer's suggested retail price (MSRP) in many cases. The high demand for the revived Bronco model, combined with limited supply, has allowed dealers to charge a premium on these popular SUVs.
The Continued Popularity of the Ford Bronco
The Ford Bronco was reintroduced in 2021 after a 25-year hiatus, and it has quickly become one of the most sought-after vehicles on the market. The Bronco's retro-inspired design, off-road capabilities, and reputation as a classic American SUV have all contributed to its strong demand. Source
Dealer Markups and Supply Shortages
Due to the high demand and limited supply of Broncos, many dealers have been able to charge well above the MSRP. Some dealers have added thousands of dollars in "market adjustments" or "dealer markups" to the sticker price, resulting in Broncos selling for $10,000 or more over the suggested retail price. Source
This practice has been a source of frustration for many consumers, who feel that they are being taken advantage of by dealers. However, the limited availability of Broncos has given dealers the leverage to set their own prices, at least in the short term.
Factors Affecting Bronco Pricing
- Demand: The high demand for the Bronco, driven by its popularity and limited supply, has allowed dealers to charge a premium.
- Supply Chain Issues: Ongoing supply chain disruptions, including semiconductor chip shortages, have constrained the production of Broncos, further limiting availability.
- Dealer Practices: Some dealers have been accused of engaging in unfair pricing practices, such as adding unnecessary "market adjustments" to the MSRP.
Despite these challenges, Ford has stated that it is working to increase Bronco production and address the supply issues. As the supply of Broncos improves, it is possible that the dealer markups will decrease, and prices may return closer to the MSRP.
Conclusion
In summary, Ford Broncos are still selling for over MSRP in many cases due to the high demand and limited supply of the vehicle. While this has been frustrating for some consumers, it is a common occurrence in the automotive industry when a new, popular model is introduced. As Ford works to address the supply chain issues and increase Bronco production, the market may eventually stabilize, and prices may return closer to the suggested retail price.
Do the new Broncos have issues?
We expect the 2025 Bronco will have about average reliability when compared to the average new car. This prediction is based on data from 2022 and 2023 models, and the Ford brand score.
How long are Bronco orders taking?
Once orders are submitted to Ford, it's currently taking 2-4 months to receive your Bronco.
How much should I pay for 2024 Bronco Sport?
2024 Ford Bronco Sport Pricing
The 2024 Ford Bronco Sport has a starting sticker price of $31,390, with the range-topping Bronco Sport Badlands kicking off at $39,985. But Kelley Blue Book Fair Purchase Pricing currently suggests paying $1,661 to $2,004 less than MSRP, depending on trim and equipment.
How many people are on the Broncos season ticket waiting list?
Join the Reserved Waiting List! The Denver Broncos Reserved Season Ticket Waiting List currently has over 100,000 names. Review the information below on how to secure your spot in line!
What is the invoice price of a 2024 Ford Bronco?
2024 Ford Bronco Sport MSRP and Invoice Price
| Trims | MSRP | Invoice Price |
|---|---|---|
| Big Bend Most Popular | $31,390 | $30,645 |
| Heritage | $33,960 | $33,151 |
| Free Wheeling | $33,990 | $33,180 |
| Outer Banks | $35,530 | $34,343 |
Are Ford Bronco sales declining?
The automaker confirmed this move on November 20, and it will take place in the first quarter of 2025 as part of ongoing efforts to align production with fluctuating demand. Sales of the Ford Bronco have been declining in 2024, with a reported 10% decrease through October.
How long is the waiting list for a new Bronco?
Typically 4-6 months average wait time.
How much is the invoice price for the 2025 Ford Bronco?
2025 Ford Bronco base price starts at $37,995 to $90,035. Invoice price goes from $37,425 to $86,884.
How much over MSRP are Broncos selling for?
According to TrueCar data, the average MSRP of a two-door 2024 Ford Bronco Big Bend, specifically, is $39,130, but the average spend over that baseline is $4,097 – giving it an actual average sales price of $43,227.
Are Ford Broncos losing value?
In the first year of ownership, it will depreciate around 8% and will continue to drop from there. A typical Ford Bronco should be able to sell for more than half its original price after the first five years of ownership, which is an excellent feat.
