Are Honda Prologues selling well?

Sales of the Honda Prologue have been modest and are not meeting standout demand in the U.S. and Canada so far.

The Prologue represents Honda’s early mass-market push into electric vehicles for North America, built on GM’s Ultium platform. It competes in a crowded segment with popular crossovers, and its uptake has been shaped by supply dynamics, pricing, and how quickly consumers adopt new battery-electric models. As production ramps and more EV options join Honda’s lineup, its sales trajectory is a key watch for the automaker’s electrification goals.

Current sales performance

Several factors help explain how the Prologue is performing in the market. Below is a snapshot of the main influences on its sales momentum.

• Production and delivery timing, including any supply chain constraints that limit dealer inventories.


• Pricing relative to competing electric crossovers and the value proposition of the Prologue's features and range.


• Availability across key markets and the strength of dealer incentives and marketing efforts.


• Dealer network reach and consumer awareness of the model, which affect test drives and conversions.


• Initial perceptions of reliability, build quality, and performance that shape long-term demand.

Taken together, these factors help explain why the Prologue has posted only modest volumes compared with some rivals, even as Honda expands its EV lineup and marketing efforts. As supply improves and consumers gain favor for EVs, analysts expect some improvement in uptake, though it may remain gradual until more all-electric options join the brand’s portfolio.

Market context and outlook

To understand where the Prologue fits in the broader EV landscape, consider these market dynamics and strategic levers that influence its future sales trajectory.

• Intense competition in the midsize EV SUV space from models like the Tesla Model Y, Ford Mustang Mach-E, VW ID.4, and others that vie for similar customer pools.


• Shifts in incentives and financing options for EVs, including potential federal and state programs that can affect affordability and ownership costs.


• Honda’s broader electrification roadmap, including plans to expand its all-electric and hybrid lineup across the 2020s to meet evolving demand.


• Infrastructure readiness, including charging network growth and reliability, which influences consumer confidence in selecting a new EV.


• Product diversification and updates, such as additional trims, features, or future Prologue variants, that can refresh interest and drive ongoing sales.

In the near term, the Prologue’s performance will largely hinge on supply stability, pricing competitiveness, and how quickly Honda can broaden its EV offering. While current volumes are modest, the model serves as a stepping stone in Honda’s broader electrification strategy, with additional models expected to broaden consumer choice and potentially lift overall EV adoption for the brand.

Summary

Overall, Honda’s Prologue has not emerged as a high-volume sales leader in its class. Its sales have been restrained by supply and market competition, though improvements in production, pricing, and dealer marketing could bolster uptake over time. The Prologue is part of a broader push to expand Honda’s EV lineup in the coming years, and its performance will be watched as a barometer for how quickly the brand can convert interest in electrification into sustained sales.

Why are Honda Prologue's not selling?

The Honda Prologue is not selling well due to a combination of high cost, a lack of unique features, a perceived low-quality interior compared to its price, and a strategic sales model that may be designed to encourage leases over purchases. Other factors include a less-than-competitive charging speed and the perception that its infotainment and user experience are dated or are not truly "Honda" quality.
 
Cost and sales strategy

• High price: The Prologue is not considered cheap, and some argue it isn't a good value compared to its features and quality. 
• Lease-focused strategy: Honda may be intentionally offering attractive lease deals to get customers into the vehicle, with the ultimate goal of converting them to more expensive, in-house-designed EVs later on. 

Vehicle features and performance

• Lack of unique features: The Prologue does not have advanced driver-assistance features like hands-free driving, which are becoming common in competitors. 
• Underwhelming performance: It is criticized for having a subdued, lazy handling feel and lacking a sporty character, which is a disappointment for a brand known for performance. 
• Slow charging: Its charging speed is slower than many competitors, topping out at 150 kW. 

Interior and user experience

• Perceived low quality: Some reviews point to cheap-feeling materials, particularly in the rear seats, and steering column stalks that feel "flimsy," a significant drawback given the car's price. 
• Dated infotainment: The user interface uses generic GM graphics and branding, and the system has been criticized for not integrating supercharger locations into its native navigation. 
• Clunky usability: The car has a number of minor inconveniences, such as requiring the car to be turned off to view battery percentage and the auto high beams being integrated with the blinker stalk, which can be confusing for some users. 

Honda's brand perception

• Perceived "not-a-Honda" feel: Because the Prologue is built on a GM platform, some existing Honda customers feel it doesn't have the quality or feel of a true Honda. 

Is the Honda Prologue better than the Tesla?

The Honda Prologue generally offers more traditional SUV comfort and user-friendly features like standard wireless Apple CarPlay/Android Auto and Google built-in, while the Tesla Model Y focuses on a minimalist interior and its proprietary tech ecosystem. The Prologue is often praised for its comfortable ride, larger interior and cargo space, and extensive standard safety features, whereas the Model Y is known for its performance, strong charging infrastructure, and advanced tech, though it lacks Apple CarPlay/Android Auto. The Prologue also has a longer standard range and more customization options, according to some sources.
 
You can watch this video to see a comparison of the storage space in both the Honda Prologue and Tesla Model Y: 1mOut of Spec BITSYouTube · Jun 1, 2025
Honda Prologue

• Comfort and Interior: Features a more traditional, spacious interior with high-quality materials, making it comfortable for families and long drives. It is also slightly larger overall. 
• Technology: Includes standard wireless Apple CarPlay and Android Auto, along with Google built-in on every trim. 
• Safety: Comes standard with the comprehensive Honda Sensing safety suite on all trims. 
• Convenience: Offers more convenience features like a hands-free power liftgate on higher trims and a standard rear-seat reminder. 
• Range and Performance: Has a longer standard range (296 miles) compared to the Model Y. 

This video discusses the Honda Prologue's performance and comfort features: 1mBen HardyYouTube · Feb 3, 2025
Tesla Model Y

• Technology: Relies heavily on a large central touchscreen for most controls and lacks Apple CarPlay and Android Auto. It offers its own ecosystem with over-the-air updates. 
• Performance: Often praised for its strong acceleration and handling. 
• Charging: Benefits from Tesla's extensive and reliable Supercharger network. 
• Interior: Known for a minimalist design with a large touchscreen that controls almost all vehicle functions. 
• Cargo Space: Has significantly more cargo space (75 cubic feet) compared to the Prologue's 25.2 cubic feet. 

Which one should you choose?

• Choose the Honda Prologue if: You prioritize ride comfort, a more user-friendly interior with traditional controls, the convenience of standard smartphone integration, and a more extensive safety suite as standard equipment. 
• Choose the Tesla Model Y if: You prefer a high-tech, minimalist interior, the convenience of Tesla's charging network, and strong performance, and you don't mind controlling most features through a single touchscreen. 

How many Honda Prologues have been sold?

In 2024, over 33,000 Honda Prologues were sold in the United States, with the majority of sales occurring in the second half of the year after the vehicle was fully launched. As of the end of July 2025, year-to-date sales for the first seven months of 2025 reached 22,635 units. The vehicle has seen significant year-over-year sales growth, with 2025 sales already surpassing the total from the previous year. 

• 2024 Total: Over 33,000 units sold. 
• First 7 months of 2025: 22,635 units sold. 
• Best month: August 2025 was the best sales month to date, with over 9,300 units sold. 

Does the Honda Prologue hold value?

A 2024 Honda Prologue will depreciate $27,863 after 5 years and have a 5-year residual value of $20,987. With out of pocket expenses at $32,847, the total Cost to Own of the 2024 Honda Prologue is $60,710.