Are RAM trucks separate from Dodge?
Yes, RAM trucks are now a separate brand from Dodge. In 2009, Fiat Chrysler Automobiles (FCA) decided to split the Dodge and RAM brands into two distinct entities, with RAM becoming its own standalone brand for light and heavy-duty pickup trucks.
The Separation of RAM and Dodge
Prior to 2009, Dodge was the parent brand that encompassed both passenger vehicles and pickup trucks. However, FCA recognized the need to differentiate the truck lineup and give it a more distinct identity. As a result, the RAM brand was created to focus solely on the development, marketing, and sales of Dodge's pickup trucks, including the RAM 1500, 2500, and 3500 models.
The decision to split Dodge and RAM was driven by several factors:
- Increased focus: Separating the truck and passenger vehicle lineups allowed each brand to concentrate on its core products and target audiences more effectively.
- Branding and marketing: RAM could now develop its own unique branding, advertising, and marketing strategies tailored specifically to truck buyers.
- Product development: The RAM brand could now independently design, engineer, and manufacture its pickup trucks without being constrained by the needs of the Dodge passenger car lineup.
Since the split, RAM has become a highly successful and respected brand in the pickup truck market, competing directly with the likes of Ford, Chevrolet, and GMC.
The Current RAM Lineup
Today, the RAM brand offers a comprehensive lineup of light-duty, heavy-duty, and commercial-grade pickup trucks, as well as a line of vans. The current RAM models include:
- RAM 1500: The light-duty, full-size pickup truck that competes with the Ford F-150, Chevrolet Silverado, and GMC Sierra.
- RAM 2500 and 3500: The heavy-duty, full-size pickup trucks designed for towing, hauling, and commercial applications.
- RAM ProMaster: A line of commercial vans available in various configurations for businesses and fleet operators.
- RAM ProMaster City: A smaller, compact commercial van offering versatility and maneuverability.
The separation of RAM and Dodge has allowed each brand to focus on its core strengths and better serve their respective customer bases. RAM has become a dominant force in the pickup truck market, while Dodge continues to excel in the passenger car and SUV segments.
Are Dodge and Ram separate?
Chrysler, now under the ownership of Daimler-Benz, recognized the growing importance of the truck segment and made a strategic decision to separate the Ram brand from Dodge. In 2009, the divorce was finalized, with Ram becoming a standalone brand focused solely on trucks.
Why do RAM trucks not say Dodge anymore?
Chysler bought Dodge in 1981, which led to a restructuring of the most popular models. This meant that Dodge retained its cars, SUVs, and minivans – while the RAM truck lineup eventually became its own brand completely in 2009.
Is Ram truck part of Dodge?
In 2009, Dodge's parent company, Chrysler, made RAM a stand-alone name for their pickup trucks. If you own a truck made before 2009, it's called a Dodge RAM, and all post-2009 pickup trucks are simply RAM trucks.
Why did Dodge start calling their trucks Ram?
I would say that they changed their name from dodge to RAM in an effort to change their image, but that isn't true. Dodge spun off their truck line and named it RAM, so that dodge could focus on their automotive products (muscle cars and sedans,) and to allow RAM to focus on developing their truck line.
What's the difference between a Dodge truck and a Ram truck?
Ram became synonymous with pickup trucks, while Dodge concentrated solely on rolling out muscle cars and SUVs. Today, the Dodge Ram truck is specifically known as the Ram truck. (Also read: What is New in the 2022 RAM 1500 Built to Serve Edition?)
What is the difference between Dodge and RAM trucks?
Ram became synonymous with pickup trucks, while Dodge concentrated solely on rolling out muscle cars and SUVs. Today, the Dodge Ram truck is specifically known as the Ram truck. (Also read: What is New in the 2022 RAM 1500 Built to Serve Edition?)
Is Ram still connected to Dodge?
RAM Sets Out on Its Own
In the early 2000s, Daimler-Benz, which then owned Dodge, realized how lucrative the truck market was becoming. The company then decided to separate RAM from Dodge so it could become its own brand. In 2009, the split became official.
Why are RAM trucks no longer Dodge?
Chysler bought Dodge in 1981, which led to a restructuring of the most popular models. This meant that Dodge retained its cars, SUVs, and minivans – while the RAM truck lineup eventually became its own brand completely in 2009.
Who owns RAM trucks now?
Stellantis
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella.
Why are thieves targeting RAM trucks?
So thieves have moved it to the top of their list in York Reg. Alone more than 130. Have been stolen. So far. This year Ram trucks are being stolen from driveways in Barry London.
