Are Thule and Rhino Rack the same?

They are not the same company. Thule and Rhino-Rack are separate brands that both produce roof racks and related gear, but they operate independently, originate from different countries, and offer distinct product ecosystems.

Origins and Brand Identities

Thule Group is a Swedish company long known for car racks, luggage, and outdoor gear. Rhino-Rack is an Australian company that specializes in roof racks, cargo solutions, and vehicle storage accessories. While both brands target similar needs—carrying gear on or around a vehicle—they are not the same corporate entity and have their own product development, warranties, and support networks.

Product Categories and Market Presence

Below are the primary product areas you will likely encounter from each brand. The list highlights common categories rather than specific model names.

• Roof rack systems and crossbars for a wide range of vehicles


• Cargo boxes and bags to add storage space


• Bike carriers of various mounting styles (roof and hitch)


• Carrying solutions for kayaks, canoes, skis, and snowboards


• Security and locking accessories to protect mounted gear

These categories illustrate how the brands overlap in function while maintaining separate product lines and compatibility considerations. Always verify fitment charts for your exact vehicle before purchasing.

Design, Fitment and Technology Differences

Both brands aim to deliver secure, reliable gear-carrying solutions, but their design philosophies and technical approaches differ in notable ways.

• Fitment systems: crossbar profiles, feet, and mounting hardware are specific to each brand, affecting compatibility with rails, naked roofs, and different vehicle silhouettes


• Crossbar design: Thule has a long history with aerodynamically shaped crossbars and integrated accessories, while Rhino-Rack emphasizes modularity and often competitive pricing across its line


• Accessory ecosystems: each brand builds out its own ecosystem of compatible accessories, from bike carriers to cargo solutions, which are not always interchangeable across brands


• Warranty and service: both offer regional warranties and support networks, but terms, coverage, and service availability can vary by country and retailer

Choosing between Thule and Rhino-Rack often comes down to vehicle compatibility, intended use, budget, and the availability of specific accessories in your region.

Practical Guidance for Consumers

If you’re deciding between the two brands, consider these steps to make an informed choice.

• Check your vehicle’s compatibility: roof rails, naked roof, and the maximum supported load


• Assess your typical cargo: bikes, gear, or cargo boxes, and how often you’ll use them


• Compare warranty terms and service options in your area


• Evaluate the availability of required accessories and ease of installation

In practice, many shoppers choose based on which brand offers the best fit for their vehicle and the specific accessories they need, along with perceived value and after-sales support.

Summary

In short, Thule and Rhino-Rack are not the same company. They are two separate, reputable brands that compete in the same general space—vehicle storage and roof-mounted gear—but each operates independently with its own product lines, fitment standards, and support networks. For consumers, the best choice hinges on vehicle compatibility, the specific gear you plan to carry, total cost of ownership, and the availability of warranty and service in your region.

Who makes Rhino Racks?

Rhino-Rack is a leading manufacturer of highly-engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, and accessories. Rhino-Rack as a brand will remain unchanged and operate independently as a wholly-owned indirect subsidiary of Clarus, reporting into Clarus' New Mobile Solutions Category.

Is Rhino-Rack compatible with Thule?

Most Thule and Rhino-Rack accessories are cross compatible though there may be some exception, we recommend you use Rhino-Rack accessories for our bars as they are specifically designed for this purpose.

Who manufactures Thule?

Thule Group AB (/ˈtuːliː/) is a Swedish company that owns brands related to outdoor and transportation products. These include cargo carriers for automobiles and other outdoor and storage products, with 4,700 points of sale in 136 countries worldwide.

Can a Thule attach to any roof rack?

No, Thule products will not fit on any roof rack because they are not universally compatible. Thule offers a modular system that requires a specific fit for your vehicle, consisting of a compatible foot pack and a vehicle-specific fit kit to ensure a secure and safe connection. While some Thule accessories like bike carriers may fit certain non-Thule bars with compatible T-track adapters, it is crucial to verify compatibility before attempting to mount. 
Why Thule racks require specific parts

• Vehicle-specific fit: The shape of each car's roof is different, so the "feet" or mounting points must be specific to your car model to attach securely. 
• Modular system: Thule sells its roof racks as a complete system, including the crossbars, feet, and fit kit, so you must purchase the correct combination for your vehicle. 
• Compatibility testing: Thule only tests its products for safety and compatibility with its own systems, so it cannot guarantee that accessories will work on other brands. 

How to find a compatible Thule rack

• Use the Thule online tool: The easiest way to find a compatible system is to use the Thule "Select Your Vehicle" tool on its website. 
• Enter your vehicle details: You will need to input your car's make, model, and year to see a list of products that fit. 
• Consider your car's roof type: The correct system will depend on your car's roof type, such as a bare roof, fixed points, or factory-installed rails. 

Fitting Thule accessories on non-Thule racks 

• Check for T-track slots: Some Thule accessories may work with non-Thule roof racks if the bars have a T-track slot, which allows for the use of adapters. 
• Check factory crossbars: Thule may have compatibility tested some factory-installed crossbars, so you can check their website to see if a specific accessory is certified to fit. 
• Contact Thule support: For any questions about compatibility with your specific non-Thule roof rack, it is best to contact Thule customer support.