Are Toyota and Lexus colors the same?
While Toyota and Lexus are both automotive brands under the Toyota Motor Corporation, their color palettes are not entirely the same. Toyota and Lexus offer distinct color options, with some overlap, to cater to the preferences of their respective customer bases.
Differences in Color Offerings
Toyota, as a mainstream brand, typically offers a wider range of color options that appeal to a broader market. These colors often lean towards more practical and conservative shades, such as various hues of gray, silver, white, and black. Toyota also provides a selection of more vibrant colors, like red, blue, and green, but these are usually limited to specific model trims or special editions.
On the other hand, Lexus, Toyota's luxury division, tends to offer a more refined and exclusive color palette. Lexus colors often have a greater emphasis on sophistication, elegance, and exclusivity. While Lexus may share some common color options with Toyota, such as certain shades of white, gray, and black, the luxury brand also features unique and premium color choices, including exclusive metallic finishes, pearlescent hues, and even custom-developed colors.
Reasons for the Differences
The differences in color offerings between Toyota and Lexus can be attributed to several factors:
- Brand Positioning: Toyota is positioned as a mainstream, value-oriented brand, while Lexus is the luxury division, catering to a more discerning and affluent customer base. The color palettes reflect these distinct brand identities.
- Customer Preferences: Lexus buyers often seek a more premium and exclusive driving experience, which includes the availability of unique and high-quality color options. Toyota customers, on the other hand, may prioritize practicality and affordability over exclusivity.
- Manufacturing Capabilities: Lexus, as a luxury brand, has access to more advanced manufacturing techniques and specialized paint processes, allowing for the creation of unique and premium color finishes that may not be feasible or cost-effective for Toyota's mainstream models.
In summary, while Toyota and Lexus share some common color options, the two brands offer distinct color palettes that cater to their respective target markets and brand identities. Lexus provides a more exclusive and premium selection of colors, while Toyota focuses on a broader range of practical and affordable color choices.
What are the colors of the Lexus brand?
The official colors of Lexus are white, black, and silver. Lexus logo colors represent goodness, class, and wealth. Lexus' color palette has been the same since 1988.
What brand of paint does Toyota use?
Toyota does not manufacture its own paint, it uses paint suppliers. OEM paint manufacturer AutomotiveTouchup by Microfinish is the top recommended supplier. Microfinish has high quality OEM paint, is used by industry professionals, has excellent pricing, and guarantees a color match.
Is Lexus higher quality than Toyota?
Consumer Reports speaks highly of both brands. However, Lexus is top ranked of all brands in the 2023 JD Power Vehicle Dependability Study. Kelley Blue Book has awarded Lexus with the 2022 Most Trusted Luxury Brand and 2023 Best Luxury Brand for resale values.
Does Toyota own 100% of Lexus?
Toyota owns the Lexus brand, but Toyota has its headquarters in Toyota City, Japan, while Lexus operations are headquartered in Nagoya, Japan. Lexus has been operating its own centers for design, engineering, and manufacturing, since the early 2000's.
How do I match my Toyota paint?
Your Toyota paint code can be located on the passenger side door column on the Aygo and Auris models or on the drivers door column on the Rav4, Yaris, iQ and Corolla models.
Does Lexus sell touch up paint?
The Lexus Touch-up paint kit is made from an environmentally friendly water-based formula that produces a quality paint finish and can be relied on to give excellent results every time. Shelf life varies depending on storage conditions.
Why does Lexus paint look so good?
To create the unique colors Lexus customers expect, designers use ultra-thin layers of paint stacked on each other. Lexus' “Sonic” colors are an excellent example of this. The paint technology Lexus uses is also scratch-resistant. Paint can restore itself after being deformed by minor damages.
What brand paint does Lexus use?
Instead of painting its vehicles with off-the-shelf colors, the company has devoted decades of research to devising its own unique colors. Also, it uses only top-quality paint from Kansai Paint, one of the leading automotive paint manufacturers in the world.
Do Lexus and Toyota use the same paint?
Lexus is manufactured by Toyota and shares many of the same color codes. Lexus made is pretty easy to find the color code. On all models, there is an color ID plate on the drivers door jamb. When you locate it, it will have the letters C/TR and then the paint code follows.
What color makes a car look more expensive?
Metallic Black – Black, especially when metallic or with a deep gloss finish, exudes sophistication and timeless elegance. It's often associated with luxury vehicles and can make almost any car model look more expensive and authoritative.
