Did Dodge get rid of RAM?
No. RAM is now a standalone brand within Stellantis, separate from Dodge, which continues to market its own lineup of cars and SUVs. The two brands exist side by side, each focusing on different vehicle segments.
How the branding evolved
The shift from Dodge Ram to RAM as a distinct marque began in the late 2000s and was formalized in the following years. Trucks adopted the RAM name and logo, while Dodge retained its focus on passenger cars and sportier models. This separation was reinforced through marketing, dealer networks, and product naming, and has persisted through Chrysler’s corporate evolution into Stellantis.
Timeline of key milestones
The following timeline highlights when RAM became its own brand and how the relationship with Dodge evolved over the years.
- 2009-2010: RAM is established as a standalone brand within Chrysler; trucks begin using the RAM branding rather than Dodge Ram.
- 2010 model year: RAM-branded trucks are marketed under the RAM brand; the Dodge branding is no longer used on the trucks.
- 2015-2020s: RAM expands its lineup and strengthens its standalone brand identity, with its own dealer network and product line (RAM 1500/2500/3500, ProMaster, etc.).
- 2021-present: Stellantis formation formalizes the corporate structure; RAM remains a separate brand under Stellantis, while Dodge continues to offer muscle cars and family vehicles.
The separation simplified branding for buyers and dealers, focusing RAM on trucks and commercial vehicles and Dodge on passenger cars and performance models.
Current product and dealer implications
RAM operates with its own product line and dealer network distinct from Dodge. Dodge remains the brand for models such as the Challenger, Charger, Durango, and other passenger cars and crossovers, while RAM handles pickups like the RAM 1500 and heavy-duty models, along with commercial vans like the ProMaster in some markets.
What this means for customers
Customers should look for RAM badging on trucks and use RAM-branded parts and service channels for maintenance. Warranty coverage and service agreements align with the RAM brand, though many parts and engineering platforms are shared across the Stellantis portfolio where appropriate. If you previously searched for "Dodge Ram," you will now see models labeled as RAM 1500, RAM 2500, and RAM 3500.
Summary
RAM is not gone; it is a standalone brand under Stellantis. Dodge remains a separate brand, focusing on its own lineup, while RAM-specific trucks and commercial vehicles are marketed and serviced under the RAM marque. As of 2024–2025, there have been no official announcements to reintegrate RAM into Dodge, and the two brands continue to operate independently within the company structure.
Is the Dodge Ram being discontinued?
To the dismay of some, the tried and true RAM 1500 Classic will be discontinued after the 2024 model year.
Why is Ram not Dodge anymore?
Ram is not a Dodge anymore because it was spun off into a separate brand in 2009 to allow Dodge to focus on performance cars and Ram to concentrate on trucks. This strategic move created two distinct brands with their own identities and product lines, allowing each to better cater to its specific customer base. Dodge now focuses on muscle cars and other performance vehicles, while Ram specializes in trucks and commercial vans.
- Clarified brand identity: The split was a strategic move to create a clear distinction between a performance-oriented brand (Dodge) and a truck-focused brand (Ram).
- Focused product development: This allowed each brand to dedicate its resources and research to its core market, leading to more specialized and competitive products.
- Targeted customers: Ram now focuses on "real truck customers" who need capability and power, while Dodge targets a different demographic interested in its performance vehicles.
- Leadership and structure: Separate leadership was appointed for each brand to own its success and steer its future, with Fred Diaz Jr. leading Ram and Ralph Gilles leading Dodge after the 2009 split.
What are Dodge Rams called now?
The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner.
Does Dodge still sell RAMs?
No -- today, Ram operates as its own brand under the umbrella of Stellantis, a global automaker also home to Chrysler, Dodge, Jeep and more. While Ram trucks originated as Dodge Ram trucks, they now stand alone, offering an expanded lineup of industry-leading trucks known for their strength and innovation.
