Does Dodge make a luxury SUV?
No—Dodge does not currently offer a luxury SUV in its lineup; its crossovers are positioned as mainstream, performance-oriented models rather than luxury-branded vehicles.
To understand why, this article examines how Dodge markets its two SUV models, what typically defines “luxury” in the segment, and how Dodge’s offerings compare in terms of materials, ride quality, technology, and pricing.
Current Dodge SUV lineup
The two models in Dodge's SUV range are Durango and Hornet. The following overview explains how each fits into the market and whether either carries a luxury badge.
- Dodge Durango — a large, three-row SUV that emphasizes practical space and performance with multiple trim options; it is not marketed as a luxury vehicle.
- Dodge Hornet — a compact crossover introduced to broaden Dodge's lineup; designed for value, sporty styling, and everyday usability rather than luxury branding, with performance-oriented trims available.
Conclusion: Neither Dodge SUV carries a luxury badge. Both are positioned in the mainstream space, with a stronger emphasis on performance and value rather than premium luxury branding.
How Dodge compares to luxury-brand SUVs
Luxury SUVs are typically judged by a combination of interior materials, ride refinement, advanced technology, exclusive branding, and higher price points. The following criteria help place Dodge against that standard.
- Interior materials and craftsmanship — luxury models often feature leather, genuine wood or metal accents, and meticulous stitching.
- Ride quality and refinement — luxury brands emphasize quiet cabins and suspension tuning that smooths road imperfections.
- Technology and amenities — high-end infotainment, premium audio, advanced driver-assistance systems, and exclusive features are common in luxury offerings.
- Brand perception and badge value — luxury brands rely on a distinct premium image and customer expectations that extend beyond features.
- Pricing and ownership costs — luxury SUVs tend to sit at higher price points, with costs that reflect premium branding and materials.
Conclusion: By these criteria, Dodge’s current SUVs sit in the mainstream or performance-oriented segment rather than in the luxury category. They offer solid value and engaging driving dynamics, but they do not carry the luxury-brand positioning seen in brands like Lexus, Mercedes-Benz, BMW, Audi, Volvo, or Cadillac.
Context and market positioning
In the broader market, mainstream brands sometimes incorporate premium features in higher trims, but that does not necessarily elevate a model to luxury status. Dodge’s strategy with Durango and Hornet focuses on usability, performance, and value, catering to buyers who want spirited character without the premium badge and price tag of true luxury SUVs.
For shoppers seeking true luxury, options from established luxury automakers typically offer higher-end materials, tailored ride experiences, exclusive design language, and dedicated dealer networks. Dodge, by contrast, continues to emphasize performance-oriented practicality within a more attainable price range.
Summary
Dodge does not offer a luxury SUV. Its current SUV lineup consists of the Durango and the Hornet, both positioned for mainstream buyers with a focus on performance, value, and everyday usability rather than luxury branding. For those who prioritize premium materials, ride quietness, and exclusive branding, luxury brands remain the standard-bearers in the SUV segment.
