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Does Ford offer military?

Yes. Ford offers a Military Appreciation Program in the United States that provides eligible service members with special pricing on new Ford vehicles.


This article explains the basics of the program, who qualifies, how to redeem it, and what to watch out for at the dealership. The terms can change, so always verify with a local Ford dealer or the official MAP resources before making a purchase.


What is the Ford Military Appreciation Program?


The Ford Military Appreciation Program (MAP) is a dealer-accessible pricing initiative designed to support active-duty service members, veterans, and certain family members by offering special pricing on eligible new Ford models. The program is administered through participating Ford dealers and can sometimes be paired with financing options through Ford Credit, subject to regional variation and dealer discretion. Availability and specifics are updated periodically, so check with a dealer or Ford’s official MAP information for the current details.


Who is eligible?


Eligibility for Ford’s MAP typically includes a range of military personnel and their families. The exact criteria can vary by country, year, and region, so use this as a general guide and confirm at the point of sale.


Commonly eligible groups include the following. Documentation or verification may be required.



  • Active-duty U.S. military personnel (including National Guard and Reserve members)

  • Veterans with an honorable discharge (within a specified post-service window)

  • Spouses or household members of eligible service members

  • Other qualifying participants as determined by Ford and the local dealer


If you think you might qualify, contact a participating Ford dealer or Ford customer support to verify eligibility and any regional nuances.


How to redeem or apply


The following steps outline how to take advantage of MAP pricing at a participating Ford dealer. This process helps ensure you receive the program’s pricing and understand any financing options available.



  1. Check eligibility through Ford’s official MAP resources or by asking a dealer representative.

  2. Gather required documentation, such as a valid military ID, discharge paperwork, or other proof of service as specified by Ford or the dealer.

  3. Visit a participating Ford dealer and request MAP pricing on the model you’re interested in; present your documentation for verification.

  4. Review the offer details, including vehicle price, available financing through Ford Credit, and any terms or limitations, then complete the purchase or lease agreement.


Dealers may have additional requirements or restrictions, and MAP offers can be subject to change. Always confirm the current terms before making a commitment.


Benefits and caveats


MAP provides dedicated pricing and potential financing options for eligible service members and families. There are practical considerations to keep in mind.



  • Special pricing on new Ford models is the core benefit and availability can vary by model year and region.

  • MAP pricing may or may not be stackable with other promotions; confirm at the dealership.

  • Financing options, including Ford Credit programs, may be available in conjunction with MAP, with terms dependent on credit and location.

  • Documentation and verification processes can affect timing and eligibility confirmation.


For the most accurate information, consult Ford’s official MAP pages and your local dealer before planning a vehicle purchase.


Regional availability and updates


The MAP is primarily a U.S. program, with terms that can vary by state and region. Details can change over time, and Ford may offer different or additional programs in other countries. Always verify current terms with an official MAP resource or a local Ford dealer to ensure you have the latest information.


Summary


Ford does offer a Military Appreciation Program designed to provide eligible service members and their families with special pricing on new Ford vehicles. Eligibility typically covers active-duty and certain veterans, among others, with verification required at the dealership. Always check the latest terms with Ford or a participating dealer before pursuing a purchase, as program details can change. For official information, consult Ford’s MAP resources or contact a local Ford dealer.

What does Ford do for veterans?


Moses Ford proudly supports military veterans and their families by participating in Ford Motor Company's Military Recognition Program. Eligible members can get an exclusive discount on top of any other active incentives or bonuses. The military discount is good for new Ford models.



Does Ford offer a military discount?


Yes, Ford offers a military discount program called the Military Recognition Program, which provides bonus cash to eligible service members and veterans for the purchase or lease of an eligible new Ford or Lincoln vehicle. The offer amount can vary, but it often includes a $500 or $1,000 cash reward and is available to active duty, veterans (separated within the last 24 months), retirees, and their families.
 
Eligibility

  • Active Duty: Includes personnel from the Army, Navy, Air Force, Marines, Coast Guard, and National Guard.
  • Veterans: Must have separated from service within the last 24 months.
  • Retirees: Must have completed their service and retired.
  • Other qualifying individuals: Includes Reservists serving on Active Duty, members of the Delayed Entry/Enlistment Program (DEP), and spouses/surviving spouses and other household members of eligible military personnel. 

How to apply
  1. Visit the official Ford Military Recognition website at fordrecognizesu.com. 
  2. Verify your military status through the secure ID.me process. 
  3. Receive your military offer certificate once verification is complete. 
  4. Present the certificate and required documentation to your dealer at the time of purchase or lease. 

Important details
  • The offer applies to eligible new Ford and Lincoln vehicles, but some exclusions may apply (e.g., certain high-performance or special edition models). 
  • Offer amounts and details can vary by location and time, so it is best to check the official Ford site for the most current information. 
  • You must take delivery of the vehicle by the offer's expiration date. 



Who is eligible for the Ford Z plan?


Ford Z-Plan eligibility includes retirees, their surviving spouses, and immediate family members of both current employees and retirees. This includes spouses, parents, and children, among others. To access the Z-Plan pricing, eligible individuals must generate a PIN and provide it, along with the last four digits of their Social Security Number, to the dealership at the time of purchase or lease.
 
Z-Plan eligible individuals

  • Hourly retirees: Those receiving normal, early, or disability retirement benefits. 
  • Salaried retirees: Those who retired under the General Retirement Plan or certain separation packages. 
  • Surviving spouses: Of employees who died while actively employed or of retirees who received benefits. 
  • Immediate family members: Of eligible retirees or active employees, including: 
    • Spouse (opposite or same-sex) 
    • Parents
    • Spouse's parents
    • Grandparents
    • Spouse's grandparents
    • Children (including in-laws and stepchildren)
    • Grandchildren
    • Siblings (including in-laws, half, and step) 

How to access the Z-Plan
  1. Generate a PIN: The eligible individual must generate a PIN through the official Ford program. 
  2. Visit the dealership: Go to a Ford dealership to choose a vehicle. 
  3. Provide information: Give the dealership your PIN and the last four digits of your Social Security Number to verify eligibility. 
  4. Purchase or lease: The discount is applied to the purchase or lease of a new vehicle through Ford Credit. 
  5. Proof of relationship: The dealership may need to verify proof of eligibility, although this is not required at the time of sale for the customer. 

Important details
  • Vehicle eligibility: Most new Ford vehicles are eligible, but specific models like the F-150 Raptor, Mustang GT350/GT500, and some chassis cabs are excluded.
  • Leasing: You can lease a vehicle with the Z-Plan, but the lease must be through Ford Credit.
  • Trade-ins: The Z-Plan discount does not cover trade-in allowances, which must be negotiated separately. 



What Fords are 0%?


Eligible Ford Models for the 0-0-0-0 Offer:

  • 2024 Ford Bronco.
  • 2024 Ford Bronco Sport.
  • 2024 Ford Expedition.
  • 2024 Ford F-150.
  • 2024 Ford Super Duty XLT.
  • 2024 Ford Transit Wagon.
  • 2025 Ford Explorer.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.